IDC's Worldwide Quarterly Mobile Phone Tracker® fills the demand for detailed and timely information on the total mobile phone and smartphone markets for handset vendors, software developers, service providers, component suppliers, and investors. It provides insightful analysis through quarterly market share data by region. IDC's Worldwide Quarterly Mobile Phone Tracker® is built on the foundation of IDC's network of country-level mobile phone tracking services, and its bottom-up methodology delivers an accurate view of the mobile phone market from those closest to it. This IDC tracker product delivers a quarterly Web database that details the performance of the market's individual players and answers important product-planning and product-positioning questions.

Technology Coverage and Data Segmentation

This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in unit shipments, value, and ASP.

Technologies and Subtechnologies:

• Device types: feature phone, smartphone
• Vendors: 150+
• Air interfaces: CDMA EV-DO, GSM, GPRS, EDGE, UMTS, HSPA, LTE
• Operating systems, versions and platforms: Android, Windows Phone, Symbian, iOS, BlackBerry OS, Linux
• Generation: 2G, 2.5G, 3G, 4G

Other Model Attributes:

• Input method (alphanumeric, QWERTY, touchscreen), camera megapixel bands, GPS, Bluetooth, WiFi, TV, Push2Talk, radio, VoIP, music player, video player, Java, BREW, MMS, display, primary memory card, screen size, NFC, dual SIM, application processor information
• Channel Splits:
• Retail, telco, direct, etailers, others
• Segment Splits:
• Consumer, commercial

Geographic Scope

• Asia/Pacific (excluding Japan) available by 14 countries
• Canada
• Central and Eastern Europe available by 6 countries
• Japan
• Latin America available by 11 countries
• Middle East and Africa available by 10 countries
• United States
• Western Europe available by 16 countries

Forecast Coverage

Forecasts for this tracker are updated quarterly and include historical data, up to two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels. Segmentations forecast in this tracker include:

• Device type
• Air interface
• Generation
• Operating system

Delivery Schedule and Deliverables

This tracker is delivered on a quarterly basis via a pivot table and via an online query tool for historical and forecast data. The delivery schedule for this tracker is as follows:

• Preliminary Top 10 and Top 10 vendors by region and device type: Wednesday, week 5 after period closes
• Historical data: Wednesday, week 7 after period closes
• Forecast data: Wednesday, week 9 after period closes
• Qualitative reports on each region: Wednesday, week 10 after period closes