IDC's Latin America Quarterly Digital Camera Tracker® provides timely analysis and insight on the consumer compact digital still camera (DSC) market in Argentina, Brazil, Chile, Colombia, Mexico, Panama, Peru, and Venezuela on a quarterly basis to help vendors and related companies in this market make informed market-intelligence decisions. Latin America remains one of the fastest-growing regions in the world for digital cameras.

Technology Coverage and Data Segmentation

This tracker provides total market size and vendor share for the following technology areas and segmentation. Measurement for this tracker is in unit shipments.

Technologies

• Digital still cameras
• Consumer point-and-shoot digital still cameras

Segmentations

• Informal versus formal channel shipments (sales in)
• End-user channel
• Price band
• Resolution

Geographic Scope

• Latin America (Argentina, Brazil, Chile, Colombia, Mexico, Panama, Peru, Venezuela, and the rest of Latin America)

Forecast Coverage

Forecasts for this tracker are updated quarterly and include two years of historical data and five years of annual market projections. Forecasts are available at the country level. Examples of the segmentations being forecast in this tracker are:

• Total unit shipments

Delivery Schedule and Deliverables

This tracker is delivered on a quarterly basis with tools such as pivot tables and qualitative reports. The delivery schedule for this tracker is as follows:

• Historical data: Week 12 after period closes
• Forecast data: Week 12 after period closes
• Qualitative report: Week 12 after period closes
• Interactive briefing
• Delivery dates: March (fourth-quarter data), June (first-quarter data), September (second-quarter data), and December (third-quarter data)