IDC's Worldwide Quarterly Tablet Tracker® fills the growing demand for detailed, timely, and accurate information on this new market for mobile connected devices. It provides insightful analysis, quarterly market share data, and a five-year forecast. The core of the product is a comprehensive Excel-based database tool detailing changes and trends in this market. Measurement for this tracker is in units, value, and ASP (end-user pricing).

Technology Coverage and Data Segmentation

This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in units, value, and end-user ASP.

Technologies and subtechnologies:

• Product category: 2-in-1, tablet, and ereader
• CPU: ARM and x86
• Operating system: Android, BlackBerry OS, iOS, Linux, webOS, Windows, and so forth
• Connectivity: 3G, 4G, WiFi, WiFi/3G, and WiFi/4G
• Screen size and resolution
• Storage (GB)
• Vendor
• Price band

Segmentations:

• Channel: eTailers, retail, telco, vendor direct – others, vendor direct – store, others
• Segment:
• Consumer
• Commercial
• Education
• Government
• Small office/home office (1–9)
• Small business (10–99)
• Medium-sized business (100–499)
• Large business (500–999)
• Very large business (1,000+)

Geographic Scope

• Asia/Pacific (excluding Japan) (available by 14 countries)
• Canada
• Central/Eastern Europe (available by 12 countries)
• Japan
• Latin America (available by 8 countries)
• Middle East/Africa (available by 16 countries)
• United States
• Western Europe (available by 16 countries)

Forecast Coverage

Forecasts for this tracker are updated quarterly and include historical data from 1Q10, two years (five to eight rolling quarters) of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels. Measurement for this tracker is in units, value, and ASP (end-user pricing).

Price band forecasts for this tracker offer more granular insight into the pricing structure for devices in the upcoming years. Forecasts are available at the worldwide, regional, and country levels. Measurement for this tracker is in units and value.

• Product category: 2-in-1, tablet (forecast, price band forecast)
• Product category: eReader (forecast)
• Operating system: Android, BlackBerry OS, iOS, Linux, webOS, Windows, and so forth (forecast, price band forecast)
• Connectivity: 3G, 4G, WiFi, WiFi/3G, and WiFi/4G (forecast)
• Screen size band (forecast)
• Channel: Direct, etailers, retail, telco, vendor store, and so forth (forecast)
• Segment: Consumer and commercial (forecast, price band)

Deliverables

This tracker is delivered on a quarterly basis with an Excel-based tool. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.

• Historical data
• Forecast data
• Price band forecast