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Worldwide Quarterly Tablet Tracker

Available Product Resources Factsheet

IDC's Worldwide Quarterly Tablet Tracker® fills the growing demand for detailed, timely, and accurate information on this new market for mobile connected devices. It provides insightful analysis, quarterly market share data, and a five-year forecast. The core of the product is a comprehensive Excel-based database tool detailing changes and trends in this market. Measurement for this tracker is in units, value, and ASP (end-user pricing).

Technology Coverage and Data Segmentation


This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in units, value, and end-user ASP.

Product attributes covered:

  • Product category: Media tablet and ereader
  • CPU: ARM and x86
  • Operating system: Android, BlackBerry OS, iOS, Linux, webOS, Windows, and so forth
  • Connectivity: 3G, 4G, WiFi, WiFi/3G, and WiFi/4G
  • Screen size and resolution
  • Storage (GB)
  • Vendor
  • Distribution channels: Vendor store, direct, retail, etailer, telco channel, and other resellers channel
  • Customer segment: Consumer and commercial

Geographic Scope


  • Asia/Pacific (excluding Japan) available by 14 countries
  • Canada
  • Central/Eastern Europe available by 10 countries
  • Japan
  • Latin America available by 8 countries
  • Middle East/Africa available by 8 countries
  • United States
  • Western Europe available by 16 countries

Forecast Coverage


Forecasts for this tracker are updated quarterly and include historical data from 1Q10, two years of quarterly forecasts, and an optional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels. Measurement for this tracker is in units, value, and ASP (end-user pricing).

  • Product category: Media tablet and ereader
  • Operating system: Android, BlackBerry OS, iOS, Linux, webOS, Windows, and so forth
  • Connectivity: 3G, 4G, WiFi, WiFi/3G, and WiFi/4G
  • Channel: Direct, etailers, retail, telco, vendor store, and so forth
  • Segment: Consumer and commercial

Delivery Schedule and Deliverables


This tracker is delivered on a quarterly basis with an Excel-based tool. The delivery schedule for this tracker is as follows:

  • Historical data: Week 7 after period closes
  • Forecast data: Week 9 after period closes