With competition in the China printer market becoming more intense, vendors are trying to penetrate the second-, third-, and even fourth-tier cities in an attempt to maximize market opportunities and generate revenue. As a result, these vendors are constantly looking to track rapidly growing provinces as well as those provinces where it will be easier for them to gain considerable market shares. These vendors also need to know the relative rankings of their competitors in the various provinces of China to plan their go-to-market strategies. IDC's China Quarterly Provincial Hardcopy Peripherals Tracker® is designed to help these printer vendors that are targeting the large and growing China market. The product offers timely and critical intelligence of each Chinese province to printer vendors to help them formulate strategic and tactical plans to compete more effectively in China, which is one of the fastest-growing printer markets in the world.

Technology Coverage and Data Segmentation

This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in unit shipments and revenue.

Technologies and subtechnologies:

• Single-function laser printer
• Multifunction laser printer
• Single-function inkjet printer
• Multifunction inkjet printer
• SDM

Segmentations:

• Form factor (mono and color) — optional
• Page size (A3 and A4) — optional
• Province

Geographic Scope

• 27 provinces and 4 cities in the PRC

Forecast Coverage

Forecasts for this tracker are updated quarterly and include one year of historical data, two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at the country level. Examples of the segmentations being forecast in this tracker include:

• Unit shipment and revenue by product line
• (Single-function laser printer, multifunction laser printer, single-function inkjet printer, multifunction inkjet printer, and SDM)
• Unit shipment and revenue by province

Delivery Schedule and Deliverables

This tracker is delivered on a quarterly basis with tools such as pivot tables. The delivery schedule for this tracker is:

• Historical data: 12 weeks after the close of the quarter
• Forecast data: 13 weeks after the close of the quarter