The Asia/Pacific (excluding Japan) PC market has become one of the most important and unique markets in the world. Low PC penetration and government programs have been driving many of the developing markets, while high notebook migration rates are spurring demand in mature markets. With continued growth expected for the region, what should the industry do to maintain this momentum? How can vendors discern between drastically different buying patterns in this very diverse region? How should players harness the opportunity to its fullest potential? IDC's Asia/Pacific Quarterly PC Tracker® provides timely and critical market intelligence that is essential for strategic and tactical planning in one of the fastest-growing markets in the world.

Technology Coverage and Data Segmentation

This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurements for this tracker are in shipments and end-user value.

Technologies and subtechnologies:

• Consumer desktops
• Commercial desktops
• Consumer portables
• Commercial portables

Segmentations:

• Channels: Vendor direct — relationship, vendor direct — transactional, vendor direct — store, vendor direct — Internet, SI/VAR, retailer, telco, etailer, and others
• Company size: Education, government, very large business, large business, medium-sized business, small business, small office, and home

Geographic Scope

• Asia/Pacific (Australia, Bangladesh, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, the Philippines, PRC, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam, and the rest of Asia/Pacific)

Forecast Coverage

Forecasts for this tracker are updated quarterly and include five years of quarterly forecasts. Examples of the segmentations being forecast in this tracker include:

• Form factor: Consumer desktops, commercial desktops, consumer portables, and commercial portables
• Company size: Education, government, very large business, large business, medium-sized business, small business, small office, and home

Delivery Schedule and Deliverables

This tracker is delivered on a quarterly basis with tools such as pivot tables. The delivery schedule for this tracker is as follows:

• Preliminary QuickPic: 13 working days after period closes
• Historical data: 29 working days after period closes
• Forecast data: 39 working days after period closes
• Qualitative reports and add-ons: 43 working days after period closes
• Inquiry hours for direct access to IDC analysts