Enterprise Intelligence, Business Analytics and Decisioning, and Location Intelligence

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Meet the Experts

Photo of Chandana Gopal
Chandana Gopal

Research Director, Future of Intelligence

Photo of Lynne Schneider
Lynne Schneider

Research Director, Data as a Service & Location and Geospatial Intelligence

Photo of Marlanna Bozicevich
Marlanna Bozicevich

Research Analyst, Business Analytics & Decisioning Software



Enterprise Intelligence, Business Analytics and Decisioning, and Location Intelligence targets both the strategic and tactical (technology) areas related to enterprise intelligence. The enterprise intelligence scorecard and framework help organizations set an overall data and analytics strategy that encompasses people, processes, and technology related to enterprise intelligence. The business analytics and decisioning research will cover technologies related to analyzing data and generating insights from data. Location intelligence is a theme in this program that cover technologies that have the capability to enter, manipulate, analyze, and visualize data with a location and/or geospatial component.


Markets and Subjects Analyzed


  • Usage patterns and use cases associated with the future of enterprise intelligence
  • Business intelligence and analytics markets including enterprise performance management; forecasts, shares, and MAPs for these markets and associated technologies

Core Research


  • IDC MarketScape: Decision Intelligence Software
  • Worldwide Big data and Analytics Taxonomy
  • Business Analytics Market Share
  • Impact of GenAI on Business Intelligence

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered


  1. How should enterprises rethink their investments to enable superior enterprise intelligence?
  2. What metrics can be used to measure enterprise intelligence?
  3. What business analytics technologies are there, and who are the top vendors?
  4. What is the impact of AI/GenAI on this space?
  5. What are the user behaviors and trends in the overall analytics market?

Companies Covered