Gerry Murray
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At the National Retailers Association (NRF) show that was held in NYC January 12-14, 2024, Microsoft announced upcoming capabilities of generative AI (GenAI) for marketers, and demonstrated AI-first campaign creation and execution based on ...
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This IDC Survey summarizes the results of an IDC QuickPoll of large U.S. enterprises and their current plans, challenges, and expectations for using Generative AI. It was conducted online during March of 2024.
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This IDC Market Perspective introduces the concept of AI-powered super agents running on next-gen, AI-powered smartphones. They will enable consumers to programmatically control the way they purchase goods and services as easily as media st...
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This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...
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FERS Survey (FoCX) - 1Q24
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GenAI Use Cases for Marketing
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Highlights, Insights, and Recommendations from Adobe Summit 2024
More results for Planned Research