IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
本IDC PeerScape报告根据对不同行业IT负责人或领导者的采访提供指导。访谈对象均来自传统行业用户,且拥有视频云产品、服务、解决方案的使用经历。IDC观察到,包括金山办公、河北电视台、浙江大学、飞步科技以及某县(区)政府等多位行业用户的使用经历都有共通之处,包括互联网与传统行业用户在视频云使用方式上的广泛差异,以及传统行业用户与视频云服务商在探索与实践中建立的紧密合作关系。因而可以推断,在不同行业用户个性化需求与视频云标准产品之间实现某种平衡,诸如由服务商提炼出面向行业、面向场景的产品,或者行业用户在数字化转型中不断积累视频云技术产品的使用经验,甚至建立起一定的视频功能开发能力,可能成为中国视频云服务商技术、产品、方案在传统行业大规模落地的关键。 ...
本报告通过对中国视频云市场相关的云计算服务商、内容分发网络(以下简称CDN)服务商、视频平台服务商、独立软件开发商、互联网音视频用户的直接访谈,以及二手资料研究,得出对于中国视频云市场各细分市场规模与竞争格局的判断,旨在从第三方视角分析视频云发展现状、总结市场特征,并据此提出预测,为互联网音视频用户以及有计划采用视频云的传统行业用户提供参考,并对视频云服务商制定发展策略提供建议。需要注意的是,视频云是一个快速发展与变化的市场,且当下正处于新一轮变革周期当中,本报告会根据市场最新发展动态,与《中国视频云市场跟踪研究》保持同步,持续更新视频云定义及研究范畴,同时,本报告覆盖的厂商范围可能随之不断调整。
“随着互联网视频平台用户用量逐步接近人口极限,以及更严格的互联网监管政策不断落地,视频云的价值和潜力正在被重新审视,整个市场或正处于产品与服务变革的十字路口。将视频云原子能力作为通用产品/服务向传统行业渗透,脱虚向实;还是重仓、甚至全仓元宇宙赛道,抢先探索、布局各类创新技术与方案,押注虚拟世界的下一场东风,成为摆在中国视频云服务商、尤其是中小服务商面前的必选题,而不同的选项将对其未来产品演进路线、乃至基础设施布局产生深远影响。过往三年,中国视频云服务商与互联网视频平台紧密合作,见证了中国视频云市场的第二次增长高潮;放眼视频云的下半场,除了互联网视频高清化需求下可观的带宽与云计算资源消耗,中国视频平台出海和新‘虚实之争’也为市场带来了广阔的遐想空间。”——IDC中国企业级研究部研究经理魏云峰表示。
...除了综合视频、短视频、秀场直播、电商直播等互联网视频需求大幅增长外,作为信息传播的重要载体,视频解决方案亦成为各类商业、学习、社交活动的“新刚需”。
不论被动使用还是主动探索尝试,具备智能化特征的视频解决方案已为不同行业用户的数字化转型打开了一扇窗,在亲身体会并深刻了解其特点后,大量用户已经将其作为非接触商业连接、乃至业务创新的重要支撑。
多数中国互联网企业已将视频解决方案作为核心生产解决方案进行探索实践,并获得了大量成功。但传统行业用户在探索使用视频解决方案,尤其是视频云解决方案初期,由于并没有足够数量的高水准IT开发与运维人员、缺乏对IT开源技术体系的了解、尚未积累起大规模互联网用户接入应用的开发运维经验,可能会遇到诸多挑战或困难。本文主要总结了传统行业在疫情下面临的常见挑战,介绍了与之相关的若干实践案例,并总结了相关经验供读者借鉴。
IDC行业云研究经理魏云峰表示:“在非接触商业连接快速兴起的背景下,视频云解决方案正在成为传统行业客户的新刚需,传媒、教育、金融、医疗等机构正在加快探索基于视频的应用系统和业务模式。但开发与集成视频解决方案、保障视频应用系统稳定运行、实现视频应用系统的高效维护对于传统行业客户来说存在诸多挑战。因此,企业需要准确匹配自身业务需求与视频云技术产品,并与服务商保持紧密合作,才能充分享受中国视频产业发展红利,进而支撑业务数字化转型与创新发展。” ...