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This IDC Market Note assesses the virtual reality-, mixed reality-, and GenAI-related news that broke at the Game Developers Conference 2024, which was held in San Francisco, California, in March.
Google Cloud Next 2024 was held in Las Vegas from April 9 to 11, 2024. Key themes included security, a focus on how Google Cloud and Google Workspace quickly generate time to value, and a focus on the multimodality abilities of Google Works...
This IDC study introduces IDC's new industry definitions and provides a detailed description of IDC's security products segmentation methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide Security Spending Guid...
This IDC Market Note assesses three prominent themes that emerged at last month's Game Developers Conference (GDC): the distinctive updates unveiled by the leading commercial game engine suppliers, the upleveling of creator economy tools, a...
This IDC Market Perspective assesses the performance of Meta's Quest 3 VR headset in 4Q23 and puts it in the context of the broader VR and AR market by highlighting its hardware and software positioning in 2024 relative to Quest 2, PlayStat...
This IDC study provides a view into mobile in-app and in-game advertising dynamics through 2028. It assesses related market trends and technological advancements, and it offers advice to technology suppliers. It also discusses the impact th...
This IDC study sizes and assesses the mobile and handheld console gaming marketplace worldwide through 2028. The forecast includes four regional breakouts: North America, Western Europe, Asia/Pacific (AP), and the rest of the world (ROW). M...
This IDC Perspective discusses Zoho's annual analyst event in 2024, focused on the company's long-term growth strategy and corporate culture. The company's approach includes investing in local education, targeting rural communities for busi...
This IDC study provides a detailed description of IDC's Worldwide Big Data and Analytics (BDA) Spending Guide methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide BDA Spending Guide and all of IDC's worldwide...
Last Tuesday, Sensor Tower announced it had acquired its chief rival, Data.ai, for an undisclosed sum. The surprise announcement appears to have been driven by a reputational hit that Data.ai took in 2021 when the SEC announced Data.ai had ...
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