Quick Guide to IDC’s Prediction Reports

What Is an IDC FutureScape report? How Is It Different?


An IDC FutureScape is a collection of guidance points on a number of key IT management areas that are formed from IDC research, data, and expertise. The IDC FutureScape report is a strategic planning tool designed exclusively for technology professionals in enterprises that are making critical investments in IT to further their business strategies. This report is written for Line-of-Business executives, CIOs, IT directors, IT managers, IT architects, and other IT buyers.



Go-To-Market Strategies

Multiple ways to leverage IDC FutureScapes content


MARKET INSIGHTS

Understand critical decisions and key priorities facing IT buyers today and the next 36 months

SALES ENABLEMENT

Create buyer conversation guides and battle cards to enable more meaningful customer discussions

LEAD GENERATION/ NURTURE

Leverage premium FutureScape content and IDG capabilities to drive higher quality leads

DIGITAL & SOCIAL

Develop various content formats (infographics, blogs, video) and curate to support campaign objectives


Each IDC FutureScape takes a predefined set of factors into consideration in shaping its recommendations:

  • Key drivers: Important external trends  (What factors are most significantly driving a particular technology space or market area?)
  • Predictions: What will happen, given these trends  (With these factors identified, what is likely to happen within this technology space or market area in the foreseeable future?)
  • IT impact: What this means for IT  (If these things happen, what will be the impact on IT?)
  • Recommendations:  Actions to take  (Given the expectation about the future, what should IDC's clients do?)

For more information about IDC Futurescape 2020 reports, please contact Paula Jalosjos @ pjalosjos@idc.com.

Don't miss IDC FutureScapes 2020


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