IDC ANZ DX Summit and Future Enterprise Awards 2021

October 14, 2021




IDC Arena


October 14, 2021


11:00AM - 3:30PM AEST
1:00PM - 5:30PM NZT


Join us at the upcoming 2021 ANZ DX Summit and Future Enterprise Awards on October 14th.

In 2020 alone, our region delivered years' worth of DX initiatives in a span of a few months. Organizations and their CEOs have refashioned their digital agendas, shaping the new face of DX and entering the era of the future enterprise. Amid uncertainty, our region's digital makeover has proved agile and resilient. But the journey to becoming a future enterprise is no longer an aspiration but a foregone conclusion.

Organisations now must:

  • Build their digital foundations to empower their businesses and employees.
  • Be quick to learn, staying connected to their ecosystems to continuously deliver value and relevance in the digital era.
  • Be empowered by empathy and trust to present innovative and responsive experiences to their customers who now live in a changed world.

At this year's DX Summit hear from organisation addressing new customer requirements, developing new capabilities, and building digital infrastructures that support resilient operations and pervasive experiences in the new digital economy.

The Future Enterprise Awards, previously known as DX Awards, continues to seek out the best DX projects in ANZ and the Asia Pacific region. You will get the opportunity to hear the ANZ region's 2021 winners announcement at the conclusion of the Summit.



IDC’s “Future of X” Practices


Featuring the CEOs’ nine new digital agenda items, pivotal characteristics of the Future Enterprise, these are the new benchmarks for what it takes to lead in the next normal, and how organizations must define their X-factor in the new digital economy.

2021 as the pre and post COVID-19 vaccine year will see major and permanent changes to organizations. It is the year where key digital transformation steps will shape organizations into the future. We look forward to recognizing the world’s best in class in each of the Future Enterprise’s digital agendas.


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MC Welcome Address and Housekeeping


IDC Opening Keynote: Balancing Digital Innovation, Digital Resilience and Business Value

Christopher Lee Marshall

Associate Vice President, Data, Analytics and AI, IDC Asia/Pacific

In the wake of COVID-19, ANZ companies are balancing their need for digital resilience with a longer term drive for Innovation. Dr. Chris Marshall, AVP for IDC, discusses these business priorities and how ANZ companies are doing in their digital transformation journeys.


Next Level Digital Transformation - Upskill for an Innovation-First Organisation

Dulles Krishnan

Managing Director of Enterprise, Coursera

Prabhitha Sheethal Dcruz

Research Manager, IDC Asia/Pacific

More than 65% of high-performing companies are now focused on driving innovations. Innovation gives opportunities to technology leaders in 3 areas - resilience, pioneering break-through, and improving the bottom line. But organisation silos amplify the skills gap in innovation. What if there were solutions to engage with all these gaps we’re seeing? Organizations have a lot of good reasons to invest in upskilling and reskilling their existing workforce – and those that do are reaping big rewards. Join this session to know how.


Digital Roundtables

The Digital Roundtables provide a structured and informal environment to discuss and debate topical issues, in a small group hosted by a senior IDC analyst and facilitated by a technology expert. Participants are limited to a maximum of 10 participants per table and delegates will be registered on a first come first served basis prior to the summit.

Digital Roundtable Topics:

 Future of Digital Infrastructure
Cloud infrastructure plays a key role in operational resiliency and was recognised by ANZ businesses as a critical component to businesses moving towards future enterprise resiliency during the pandemic. The key is to link it to other areas of resiliency - workforce, brand/trust, information, customers/ecosystem and financial resilience. In this roundtable John Welsh, Account Architect at Rackspace and Louise Francis, Research Director ANZ and Country Manager NZ at IDC will discuss the role cloud infrastructure plays in building a resilient organisation.

Future of Digital Innovation
Join Emma Pudney, CTO at Rackspace and Prabhitha Sheethal Dcruz, Research Manager at IDC Asia/Pacific to discuss:
Rethinking Support. Adapting to Change. Bridging Skills Gaps for Accelerated Growth

Future of Intelligence
Join Nikhil Batra, Associate Research Director at IDC to discuss:
Empowering the Business for the Intelligent Organisation, enabling employees with good data management

Future of Connectedness
Join Hugh Ujhazy, Vice President, IoT and Telecommunications at IDC to discuss:
Agile Priorities of Connectedness – these are four areas enterprises must address to maximise the value from their network modernization initiatives. The four cover Value Chain, Business, Customer and Operational Agilities. During the session, we will introduce each of the agilities and discuss how they can be applied to the transformed enterprise using case studies and examples from survey insights. 



Fireside Chat with 2020 DX Award Winner Sally Copland, GM Brand and CountdownX, Countdown

Sally Copland

GM Brand and CountdownX, Countdown, Countdown

Louise Francis

Research Director for IDC Australia and New Zealand

The start of the COVID-19 pandemic early in 2020 resulted in Countdown’s biggest ever online business transformation in the space of 3 months demonstrating their ability to adapt quickly and successfully to huge surges in online demand. From its Priority Assistance online shopping service, which went from concept to launch in 5 days, to the opening of New Zealand’s first dedicated supermarket e-store and the creation of ‘dark stores’ servicing online, Copland’s team did a remarkable job harnessing the CountdownX business unit to create better customer experiences at a time when they were needed most. 

Hear how CountdownX continues to help the retailer to transform while dealing with the impact of mental fatigue within a workforce on the frontline of an essential services. Copland will talk about the lessons learnt and how permissive leadership and organisational culture is enabling Countdown New Zealand to thrive in a climate of relentless change.


From Collected Data to Connected Data: Maximising the Value of Your Data with Graph Data Platforms

Peter Philipp

General Manager - ANZ, Neo4j

Christopher Lee Marshall

Associate Vice President, Data, Analytics and AI, IDC Asia/Pacific

COVID has accelerated digital transformation across the region and with it has come the need to make better use of the data that digital processes produce. With this Analytics and AI has mushroomed but their success depends on these tools having contextual data about particular situations, customers, and transactions that can be accessed and queried quickly. Hear use case studies and real examples of how graph data platform technologies can offer unprecedented flexibility in how data is stored and used.


2021 ANZ Future Enterprise Awards Winners Announcement

The Future Enterprise Awards are redefining DX. Featuring nine new digital agenda items characteristic of the Future Enterprise, these are the new benchmarks for what it takes to lead in the Next Normal, and how organizations must define their X-factor in the new digital economy. Join us for the live announcement of this year's winners.


Closing Remarks


Digital Roundtable Sponsor
Headline Partner
Headline Partner

Contact Us

Rebecca Baily

Senior Events Manager

+64 (9) 3746-691 VOIP: 6496691

About IDC

57 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit