||Joanne Haywood (IDC)
| ||Krista Napier (IDC Spokesperson)
Businesses represent a small portion of the media tablet market to date, but the opportunity and potential for these devices to transform the enterprise is huge.
In the recently published report, "Buyer Behaviour Part 1: How Canadian Businesses Buy Media Tablets" , IDC looks at business end users' thoughts, perceptions, and intentions with respect to media tablets in Canada.
This study highlights the results from surveys with business and IT executives in Canada, draws conclusions, and presents essential guidance for vendors and other businesses looking to better understand end users' needs to play in this market successfully. These survey results are coupled with interviews and conversations IDC has had with vendors and retailers as well as interviews from end users in a variety of different vertical markets to understand how they perceive the role of the media tablet in their work, how they use the media tablet today, and how they think they will use the media tablet moving forward.
QUOTES ATTRIBUTABLE TO KRISTA NAPIER, SENIOR ANALYST IDC CANADA
This study is part of the IDC report series, Canadian Digital Media: Tablets, Content and Digital Displays.
Please contact Joanne Haywood to arrange an interview and/or for additional quotes.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com
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