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Joanne Haywood (IDC)
416.673.2284 office
647.444-2284 cell

Krista Napier (IDC Spokesperson)
416.673.2290 office
647.444.2290 cell

Media Tablets Have the Opportunity to Transform the Enterprise

IDC Canada Examines Media Tablet Use in Canadian Business

- July 13, 2011 -


Businesses represent a small portion of the media tablet market to date, but the opportunity and potential for these devices to transform the enterprise is huge.

In the recently published report, "Buyer Behaviour Part 1: How Canadian Businesses Buy Media Tablets" , IDC looks at business end users' thoughts, perceptions, and intentions with respect to media tablets in Canada.

  • Top selection criteria for media tablets among Canadian businesses included quality/reliability and ease of integration with back-end IT systems.
  • According to 21% of businesses, employees were the primary channel through which media tablets were being introduced into their companies.
  • 2011 will be a year of testing and trials for many Canadian Businesses

    This study highlights the results from surveys with business and IT executives in Canada, draws conclusions, and presents essential guidance for vendors and other businesses looking to better understand end users' needs to play in this market successfully. These survey results are coupled with interviews and conversations IDC has had with vendors and retailers as well as interviews from end users in a variety of different vertical markets to understand how they perceive the role of the media tablet in their work, how they use the media tablet today, and how they think they will use the media tablet moving forward.


    "When it comes to media tablets, it's predominately a consumers' market - at least today, but businesses are increasingly seeing the potential for media tablets in the workplace - in sales, in the C-suite, and with field workers. 2011 will be a year full of pilots and trials for many Canadian organizations. Some devices have already made their way into companies through an increasingly common trend - BYOD (bring your own device). Media tablets are expected to play an important role in business; however, many organizations are still unsure what the role will be."

    This is Part 1 of a two-part series that looks at media tablet usage in Canada. While Part 1 focuses on the business user, Part 2 will focus on the consumer. Part 2 is expected to be published Q4 2011.

    This study is part of the IDC report series, Canadian Digital Media: Tablets, Content and Digital Displays.

    Please contact Joanne Haywood to arrange an interview and/or for additional quotes.


    International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting


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