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Joanne Haywood (IDC)
416.673.2284 office
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Creating the Global Intelligent Economy: Social, Mobile and Virtual

IDC Canada Directions 2011 Explores How Technology is Transforming the Way People Work

- June 8, 2011 -


IDC Canada announces Directions Canada 2011: Creating the Global Intelligent Economy: Social, Mobile and Virtual to be held June 9, 2011 at the Toronto Board of Trade, Toronto Ontario. IDC's Henry Morris Senior Vice President, Worldwide Software and Services Research will deliver the keynote presentation entitled: Transforming Technologies: Cloud, Social, Mobile, and Big Data Analytics. The event will focus on how vendors and their customers will seek to differentiate themselves by leveraging and combining a set of related technologies that will drive the intelligent economy. Access the agenda for a full view of the speakers and morning sessions.

This annual IDC event is designed for Information and Communications Technology (ICT) industry providers, CIO's, IT Managers and line of business managers who are interested in understanding how technology is transforming the way people work with new platforms and new ways of getting work done. Information sessions will explore new methods of delivering technology, new socially-driven business processes, new applications native to mobile devices, and powerful analytics based on a broader base of information. The morning features a range of industry views from: CIO's, ICT social media providers, and IDC analysts including:

1. Social Business Today in Canada - Market Backdrop & Panel Discussion Led by Nigel Wallis, Research Director Enterprise Software & Applications
Phil McBride, 2nd Innovation Manager, Procter & Gamble
David Bradfield, Director, Marketing Strategy and Analysis at SapientNitro
Nygel Weishar, Social Media & Community Relations Specialist, Marketwire+Sysomos Inc.

2. CIO Views on Innovation and the CIO2015 Moderated by: Shane Schick, Editor-in-Chief, IT World Canada
Nabil Harfoush, CIO & Vice President, Corporate Development, HelpCaster
Steve Heck, CIO Microsoft Canada
Tim Yull, Head of Applied Innovations at RBC Royal Bank


Organizations Represented at the Event      

IDC's annual Directions conferences have earned the reputation of being among the most important industry events of the year, drawing hundreds of IT suppliers, professionals, and executive decision-makers. For live event information and updates view #idccanada on twitter.

For more information or to register for the conference or request a press pass, please contact


International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting


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