Canadian Personal Computing Market Heads into the Holiday Season with Strong Q3 Results
Top 5 Canadian PC Vendors Market Shares and Shipment Growth, Q3-10
- The Canadian Client PC market set a new historical high in the 3rd quarter. Unit volume in Q3 2010 was up 8.5% over the same period last year and up a strong 30.0% from Q2 2010. Total shipments for Q3 2010 reached 1,927,865 units.
- Portable PC shipments achieved slightly better than forecasted, growing 5.0% YoY on 1,294,997 units. Desktop PC shipments also outstripped projections, with 632,868 units in total for the quarter and up 16.5% over the same period last year.
- Canada trailed slightly behind the overall worldwide growth of 9.7% YoY. The worldwide YoY growth rates by form factor were 13.4% for portables and 4.8% for Desktops.
- HP built on its lead position in the overall Client PC market with a 27.6% unit share, gaining 4.0% from Q2 2010. HP led with 28.8% share of desktop shipments and a 27.1% share of portable shipments. Acer maintained second place overall with 18.7% share of total PC shipments, down 1.0% share. Dell rounded out the top three with a 14.7% overall share, but also losing 2.4% share.
- PC shipments to consumers represented almost 59% of all PC Clients in the third quarter, which marks a new threshold. The growth in consumer business has been astonishing over the last 10 years. In Q3 2000, consumer shipments accounted for only 40% of total PC shipments. By Q3 2010, consumers accounted for 66% of total portables shipped in the lucrative holiday third quarter. By comparison, consumers also purchased just over 43% of the desktops shipped during the same quarter. Consumer shipments continued to outpace the overall Client PC market, growing 12.4% over Q3 2009.
Source: IDC Canada November 2010
QUOTES ATTRIBUTABLE TO TIM BRUNT, SENIOR ANALYST PERSONAL COMPUTING, IDC CANADA
- Average selling values took an interesting turn in Q3 2010. The overall ASV increased by 15.9% over that in Q3 2009. Many factors come into play when calculating the average selling values including product mix, desired configurations and customer buying behaviour. Most recently, the biggest factor in ASV increase has been the falling from grace of mini notebooks and the reduced impact mini notebooks have on the market as a whole.
- Shipments of Mini Notebooks continued to slow once again in Q3. Shipments were down more than 34% from their 2009 numbers. The All-in-one product category continued to rise in popularity and now represents more than 20% of all desktop shipments and 35.5% of consumer desktop shipments. Tablet PC's while still representing a small percentage of the overall market showed impressive growth of 356.1% YoY growth. This product category continues to garner a lot of attention and we can expect PC tablets to continue to show impressive growth for several quarters to come.
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