PRESS RELEASE
CONTACT INFORMATION:      Joanne Haywood (IDC)
416.673.2284 office
647.444-2284 cell
jhaywood@idccanada.com
www.idc.ca
  Tim Brunt (IDC Spokesperson)
416.673.2217 office
tbrunt@idccanada.com
www.idc.ca

Canadian Personal Computing Market Heads into the Holiday Season with Strong Q3 Results

Average Selling Values on the Rise as the Market Hits Historical Unit Volumes for Q3

- Nov 25, 2010 -

NEWS FACTS

Top 5 Canadian PC Vendors Market Shares and Shipment Growth, Q3-10

Q3-10 Rank Vendor Q3-10
1 HP 27.6%
2 Acer 18.7%
3 Dell 14.7%
4 Apple 10.8%
5 Toshiba 8.5%
Others 19.6%

Source: IDC Canada November 2010


Analyst Profile

Tim Brunt

Senior Analyst
Personal Computing

QUOTES ATTRIBUTABLE TO TIM BRUNT, SENIOR ANALYST PERSONAL COMPUTING, IDC CANADA

  • Average selling values took an interesting turn in Q3 2010. The overall ASV increased by 15.9% over that in Q3 2009. Many factors come into play when calculating the average selling values including product mix, desired configurations and customer buying behaviour. Most recently, the biggest factor in ASV increase has been the falling from grace of mini notebooks and the reduced impact mini notebooks have on the market as a whole.
  • Shipments of Mini Notebooks continued to slow once again in Q3. Shipments were down more than 34% from their 2009 numbers. The All-in-one product category continued to rise in popularity and now represents more than 20% of all desktop shipments and 35.5% of consumer desktop shipments. Tablet PC's while still representing a small percentage of the overall market showed impressive growth of 356.1% YoY growth. This product category continues to garner a lot of attention and we can expect PC tablets to continue to show impressive growth for several quarters to come.

Please contact Joanne Haywood to arrange an interview and/or for additional quotes.

ABOUT IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com www.idc.com

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