CONTACT INFORMATION:      Joanne Haywood (IDC)
416.673.2284 office
647.444-2284 cell
  Tim Brunt (IDC Spokesperson)
416.673.2217 office

Canadian Personal Computing Market Heads into the Holiday Season with Strong Q3 Results

Average Selling Values on the Rise as the Market Hits Historical Unit Volumes for Q3

- Nov 25, 2010 -


Top 5 Canadian PC Vendors Market Shares and Shipment Growth, Q3-10

Q3-10 Rank Vendor Q3-10
1 HP 27.6%
2 Acer 18.7%
3 Dell 14.7%
4 Apple 10.8%
5 Toshiba 8.5%
Others 19.6%

Source: IDC Canada November 2010

Analyst Profile

Tim Brunt

Senior Analyst
Personal Computing


  • Average selling values took an interesting turn in Q3 2010. The overall ASV increased by 15.9% over that in Q3 2009. Many factors come into play when calculating the average selling values including product mix, desired configurations and customer buying behaviour. Most recently, the biggest factor in ASV increase has been the falling from grace of mini notebooks and the reduced impact mini notebooks have on the market as a whole.
  • Shipments of Mini Notebooks continued to slow once again in Q3. Shipments were down more than 34% from their 2009 numbers. The All-in-one product category continued to rise in popularity and now represents more than 20% of all desktop shipments and 35.5% of consumer desktop shipments. Tablet PC's while still representing a small percentage of the overall market showed impressive growth of 356.1% YoY growth. This product category continues to garner a lot of attention and we can expect PC tablets to continue to show impressive growth for several quarters to come.

Please contact Joanne Haywood to arrange an interview and/or for additional quotes.


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