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Contact Information:

     Andrea Loziuk
     416.673.2246 office
     askidc@idccanada.com
     www.idc.ca

PRESS RELEASE

IDC Canada Evaluates Brand Perceptions of Infrastructure Vendors in 3 New Reports

- May 1, 2017 -

Toronto ON., - International Data Corporation (IDC) Canada recently announced the release of three new reports exploring brand perceptions of top Canadian infrastructure vendors. IDC Canada conducts brand perception studies on an annual basis. A new topic for this year was brand perceptions around enterprise mobility management, while storage and server vendor perceptions were also examined.

All 3 reports leverage the results of an IDC Canada survey conducted with over 450 organizations across the country - including both clients and prospects - that assessed the buying criteria, awareness and usage of infrastructure vendors in Canada. This unique set of reports provides valuable input to infrastructure vendors on brand awareness in Canada.

Brand Perceptions of Enterprise Mobility Management Vendors in Canada, 2017 (IDC# CA41251417) measures brand awareness and Canadian companies' perceptions of a brand's performance against 11 key criteria for EMM software, hardware and services vendors. Vendors evaluated in this study include: BlackBerry/Good Software, Citrix, IBM/Fiberlink, Microsoft, Mobile Iron and VMware/Airwatch.

Key findings of this report include:

  • Microsoft earned the highest average rating followed by BlackBerry and VMware
  • VMware attained the highest average rating among its current clients whereas Microsoft was highest among prospective buyers in Canada
  • BlackBerry is perceived as the leader in security
  • "Ease of use," "integration with existing systems" and "leader in security" scored as the most important buying criteria for organizations
This IDC Presentation is published into the Canadian Infrastructure and Cloud Solutions Program and the Canadian Security Market Dynamics report series from IDC Canada, and is part of an annual series of brand perception documents that cover the various infrastructure markets in Canada. For more information about this report, or to speak with the authors, Kevin Lonergan and David Senf, please contact Andrea Loziuk at askidc@idccanada.com.

Brand Perceptions of Storage Vendors in Canada, 2017 (IDC# CA41251517) This IDC Presentation provides an analysis of Canadian brand perceptions of enterprise storage system (ESS) vendors. It is part of an annual series of brand perception documents that cover the various infrastructure hardware markets in Canada. Brand awareness, along with customers' perceptions, was measured against 11 key buying criteria used for evaluating vendors when purchasing storage hardware. Vendors evaluated in this report include: Dell/EMC, HDS, HPE, IBM, NetApp, and Oracle.

Key findings of this report include:

  • The two top storage purchase criteria are strong workload performance and low failure rate
  • Dell/EMC and HPE were ranked the highest for overall perception scores. IBM was #2 when considering only top 5 criteria, behind Dell/EMC.
  • NetApp and HPE and scored highest among existing clients, while Dell/EMC and IBM scored highest among prospective buyers.
  • Dell/EMC have the highest current install base of clients by a large margin, with IBM and HPE effectively tied for second place.
This IDC Presentation is published into the Canadian Infrastructure and Cloud Solutions Program from IDC Canada, and is part of an annual series of brand perception documents that cover the various infrastructure markets in Canada. For more information about this report, or to speak with the author, Dave Pearson, please contact Andrea Loziuk at askidc@idccanada.com.

Brand Perceptions of Server Vendors in Canada, 2017 (IDC# CA41251617) This IDC Presentation provides an analysis of Canadian brand perceptions of server vendors. It is part of an annual series of brand perception documents that cover the various infrastructure hardware markets in Canada. Brand awareness, along with customers' perceptions, was measured against 11 key buying criteria used for evaluating vendors when purchasing servers. Vendors evaluated in this report include: Dell/EMC, HPE, IBM, Cisco, Lenovo, and Oracle.

Key findings of the report include

  • Strong workload performance and low failure rate are two most important server buying criteria
  • Dell and HPE were ranked the highest for overall perception scores
  • But when looking at clients only, HPE and Lenovo score highest
  • All the vendors score better with their current and past clients, as compared to their overall scores
  • HPE and Dell have the highest current install base of clients, with more than half the organizations responding to the survey currently using their servers


This IDC Presentation is published into the Canadian Infrastructure and Cloud Solutions Program from IDC Canada, and is part of an annual series of brand perception documents that cover the various infrastructure markets in Canada. For more information about this report, or to speak with the author, Tarun Bhasin, please contact Andrea Loziuk at askidc@idccanada.com.

ABOUT IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com or www.idc.ca .

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