|CONTACT INFORMATION:||Joanne Haywood (IDC)
Krista Napier (IDC Spokesperson)
International Data Corp Canada (IDC Canada) announces key highlights from its newly published report, Buyer Behaviour Part 2: How Canadian Consumers Buy Media Tablets. Today Canadian consumers have more questions than ever when it comes to considering and making a media tablet purchase decision, particularly given how the landscape has changed significantly in just 12 months. IDC now tracks 50 different media tablet models in Canada alone, compared to just a handful at this time last year. The plethora of devices has made it challenging for the average consumer to evaluate and select the device most suitable for their needs. Yet, in some ways, the market has not changed much at all. Apple remains the market leader head and shoulders above the next closest vendor. Still, in its infancy, the market will evolve with a continuous change in the mix of players, content on the devices as well as usage by consumers.
In the recently published report, "Buyer Behaviour Part 2: How Canadian Consumers Buy Media Tablets", IDC looks at consumers' thoughts, perceptions, and intentions with respect to media tablets in Canada key takeaways from this report include:
Purchase Location Matters
Competitive Intelligence & Emerging Technology
QUOTES ATTRIBUTABLE TO KRISTA NAPIER, SENIOR ANALYST IDC CANADA
IDC Canada conducted the consumer survey in September 2011 with 1,005 respondents, to better understand their perceptions, preferences, and intentions with respect to media tablets. Survey results from IDC Canada's ConsumerScape 360 and BITAP n3 were also included in the study.
This is Part 2 of a two-part series that looks at media tablet usage in Canada. Part 1 focused on the business user and was published in July 2011.
The study provides essential guidance for vendors and other businesses looking to better understand their needs to play in this market successfully. To deliver a thorough perspective of the market, these survey results are coupled with IDC's media tablet tracker data, as well as insight from retailers and distributors, and vendors to develop a clear view of the consumer market.
Please contact Joanne Haywood to arrange an interview and/or for additional
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com