IDC Canada Blog
CSR & ESG Messaging - Are Canadian Consumers Buying It?
Oct 13, 2021
Corporate Social Responsibility (CSR) and Environmental Social Governance (ESG) have become staple messages for tech and services companies. Explore how Canadian consumers are reacting to the case for sustainability with IDC’s Manish Nargas.
Mastering Productized IT Offerings
Oct 12, 2021
IT leaders cite IT Product and Service delivery as a top priority for the next 12 months – Explore the actionable opportunities to transform IT delivery with IDC's Alizabeth Calder
Five Challenges Facing CIOs Today
Oct 06, 2021
A Look at the Competing Priorities and Technology Demands in Canadian Organizations with IDC’s Tony Olvet
Apple’s New Normal?
Sep 17, 2021
Apple recently unveiled its new Fall 2021 product lineup for its iPad, Apple Watch, and iPhone product categories. While the event production remained stellar and visually striking, the overall tone and cadence of product introductions felt robotic and overly scripted. Let’s look at what Apple introduced and at what it means for the Canadian market with IDC’s Jean Philippe Bouchard.
Future of Customer - More Human Experience in a World Eclipsed by Technology
Aug 23, 2021
Customer engagement is a key reason why companies spent globally US$1.4 trillion on digital transformation efforts in 2020. Over 34% of executives point to transforming the customer experience as the top business function. Learn more about the Future of Customer framework with IDC’s Keyoor Adavani
Major Smartwatch Market Consolidation: A Canadian Take
Jul 26, 2021
In May 2021, Google announced a new unified smartwatch platform in partnership with Samsung. Learn how this partnership is expected to cause a change in the market dynamics in Canada with Shahd ElAshri.
Telesat Vying For LEO Constellation Leadership
Jul 13, 2021
A new international commercial space race has begun and among the more than a dozen entrants for Low Earth Orbit (LEO) satellite constellations Canada's Telesat is an emerging leader in this nascent multi-billion-dollar global market.
Federal Budget Innovation Goals and What’s Next for Recovery
Jun 14, 2021
COVID-19 fast-tracked innovation and digital adoption in Canada. See how the Canadian federal budget plans to support digital transformation, and how culture, customer centricity, and AI will be key differentiators for companies during the recovery with IDC's Mark Schrutt
Enabling Digitally Resilient Organizations in Canada: A New Approach
May 26, 2021
Learn how to leverage IDC's new framework to help your customers thrive in the next normal with IDC Canada's George Bulat