IDC Canada Blog
Reframing the Digital-First Customer Journey
Jun 28, 2022
Customer journeys have evolved. Address growth opportunities as a digital-first customer-centric organization.
Building Trust Across the Organization as Cyberattacks Continue to Rise in Canada
May 03, 2022
Explore IDC's latest Future of Trust and Security Predictions for Canada with IDC Canada's Yogesh Shivhare
Enabling Canada’s Future of Work through Intelligent Digital Workspaces
Apr 21, 2022
In a world recovering from a pandemic, as employees navigate a culture of hybrid work —discover what technologies are helping Canadian organizations build out Intelligent Digital Workspaces with IDC Canada’s Anu Mehta.
Five Tactics for Content Marketers to Win Over Tech Buyers
Apr 20, 2022
When done effectively, content marketing generates game-changing engagement and conversations with tech buyers. Explore how to conduct compelling content marketing campaigns in today’s noisy digital world with IDC’s Puneet Parasher.
Outlook for Canada's Economy and Technology Markets in 2022
Jan 10, 2022
Explore the macroeconomic factors shaping Canada’s business landscape and the effects on the Information and Communications Technology (ICT) industry in 2022 with IDC’s Research Analyst, Amit Sharma
From Thin Edge of the Wedge to Key Part of the Whole: The Future of Strategy Consulting
Dec 17, 2021
Learn how the market for strategy consulting is changing and how the competencies for it will continue to be critical with IDC Canada's Jim Westcott
CSR & ESG Messaging - Are Canadian Consumers Buying It?
Oct 13, 2021
Corporate Social Responsibility (CSR) and Environmental Social Governance (ESG) have become staple messages for tech and services companies. Explore how Canadian consumers are reacting to the case for sustainability with IDC’s Manish Nargas and Jean Phillipe Bouchard.
Mastering Productized IT Offerings
Oct 12, 2021
IT leaders cite IT Product and Service delivery as a top priority for the next 12 months – Explore the actionable opportunities to transform IT delivery with IDC's Alizabeth Calder
Five Challenges Facing CIOs Today
Oct 06, 2021
A Look at the Competing Priorities and Technology Demands in Canadian Organizations with IDC’s Tony Olvet
Apple’s New Normal?
Sep 17, 2021
Apple recently unveiled its new Fall 2021 product lineup for its iPad, Apple Watch, and iPhone product categories. While the event production remained stellar and visually striking, the overall tone and cadence of product introductions felt robotic and overly scripted. Let’s look at what Apple introduced and at what it means for the Canadian market with IDC’s Jean Philippe Bouchard.