IDC Custom Solutions for Canada

Would you like to harness the power of research and reach, thought leadership, and innovative best practices to drive your business forward?

With proven, research-backed approaches, IDC helps you:

Develop relevant, impactful marketing messages and campaigns to engage your audience
Educate sales on trends and customer needs to help them position solutions
Grow your business via insights into your brand, product and customers
Make informed decisions for planning and budgeting
Measure all aspects of your business

IDC Custom Solutions develops and delivers programs designed around your specific business goals using a foundation of research and insights across technologies, geographies, and industries as well as expertise across practice areas that span strategy, sales and marketing, and business measurement and management.

Watch our new video to learn more about our IDC Custom Solutions offerings in Canada.

Managing & Measuring

3rd party competitive analysis, market benchmarking, strategy validation, opportunity identification

Assessment
Control
Compensation

Planning & Budgeting

Strategic decisions based on insights, data, and expert advice

Strategy Development
Budgeting and Resourcing
Organizational Planning

Driving Revenue

Improve demand generation, achieve faster conversion rates, increase revenue, and develop long-term customer and partner relationships

Awareness and Consideration
Demand Generation
Sales Enablement
Customer and Partner Loyalty

For more information contact

Julie Tiley

Vice President, Custom Solutions

+1 416 673-2257 Email

Custom Solutions Videos

Practices designed around your specific business goals

Explore all of our practice areas to help you meet your goals

Custom Analytics
Content Marketing
Sales Enablement
Buyer Behavior
Thought Leadership
Business Value
Partnering

IDC Canada's Custom Analytics Practice

IDC's Custom Analytics practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel, and timely measurement of market performance. In Canada, this team has expanded capabilities and is known as the Market Insights and Analytics group.

Get one source of market intelligence that helps you speed your decision making process, strategically allocate money and resources, and plan for market entry or expansion.

About Market Insights & Analytics Practice

Download Case Study Learn More

Team Members

Nikhil Anand

Director, Market Insights & Analytics

Ed Daugavietis

Consulting Director

Julie Tiley

VP, Custom Solutions

About Forecast Practice Learn More

IDC Canada's Content Marketing Practice

Deepen engagement at every touch point with IDC branded social, mobile, and multi-channel assets. IDC Canada’s Content Marketing experts collaborate with you to build and deliver messaging, assets, tactics, and marketing execution that support your goals.

Develop compelling content, messaging, and campaigns that engage your target audience and compel actions that move your prospects and customers along the buying cycle.

Download Case Study Explore Content Marketing Services Showcase Learn More

Team Members

George Bulat

Consulting Director

Ed Daugavietis

Consulting Director

Emily Taylor

Consulting Manager

Julie Tiley

VP, Custom Solutions

Learn More

IDC Canada's Sales Enablement Practice

IDC Canada's Sales Enablement practice empowers your organization to sell more effectively and work more productively by making your sales conversations highly relevant to your buyers' needs.

Ensure sales teams are in the best position to sell more effectively with highly relevant conversations that advance the sales process with their prospects and buyers.

Download Case Study Learn More

Team Members

George Bulat

Consulting Director

Ed Daugavietis

Consulting Director

Emily Taylor

Consulting Manager

Julie Tiley

VP, Custom Solutions

Learn More

IDC Canada's Buyer Behavior Practice

IDC Canada's Buyer Behavior Practice integrates IDC's worldwide primary market research capabilities, technology market data and analyst expertise, to provide insight into the needs of the business and consumer technology decision maker. Increase market share via stronger opportunity identification, informed product development, and messaging targeted to the specific needs of your global customers.

Get actionable insight on the buying behavior of business and consumer technology decision makers to help you make more informed product development and marketing decisions.

Download Case Study Learn More

Team Members

George Bulat

Consulting Director

Ed Daugavietis

Consulting Director

Emily Taylor

Consulting Manager

Julie Tiley

VP, Custom Solutions

Learn More

IDC Canada's Thought Leadership Practice

IDC Canada's Thought Leadership practice provides leading edge content that elevates your brand image and associates your company with emerging technology trends – to drive your global media coverage, market awareness, and re-define your client dialogue.

Associate your brand with an emerging technology trend and raise your thought leadership position in the marketplace.

Learn More

Team Members

George Bulat

Consulting Director

Ed Daugavietis

Consulting Director

Emily Taylor

Consulting Manager

Julie Tiley

VP, Custom Solutions

Learn More

IDC Canada's Business Value Practice

IDC's Business Value Strategy practice provides financial justification for a vendor’s IT solution, transforming sales focus from product features to customer value. This change in how you conduct your customer dialogue shortens the sales cycle, quickens conversion rates, and increases revenue.

Refocus your sales team on demonstrating the customer value and ROI of your IT solutions – so you can generate more leads and shorten the sales cycle.

Download Case Study Learn More

Team Members

Randy Perry

Vice President,
Business Value Consulting

Matthew Marden

Research Director,
Business Value Strategy Practice

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IDC Canada's Partnering Practice

IDC's Partnering Practice provides actionable partner intelligence and tools to help companies design, develop, and manage successful partnering programs. Improve your influence with partners and maximize the return of your partnering investment.

Educate and guide your partners to be successful with your solutions, nurture loyalty with tools and outreach to retain your top performing partners and train your partners to maximize the value of your partner program.

Download Case Study Learn More

Team Members

Daniel O'Boyle Kelly

Vice President,
IDC Global Partnering Practice

Learn More

IDC Custom Solutions for Canada

Would you like to harness the power of research and reach, thought leadership, and innovative best practices to drive your business forward?

For more information contact

Custom Solutions Videos

Related Links

Practices designed around your specific business goals

IDC Canada's Custom Analytics Practice

Team Members