Managing & Measuring
3rd party competitive analysis, market benchmarking, strategy validation, opportunity identification
- Assessment
- Control
- Compensation
With proven, research-backed approaches, IDC helps you:
IDC Custom Solutions develops and delivers programs designed around your specific business goals using a foundation of research and insights across technologies, geographies, and industries as well as expertise across practice areas that span strategy, sales and marketing, and business measurement and management.
Watch our new video to learn more about our IDC Custom Solutions offerings in Canada.
Managing & Measuring
3rd party competitive analysis, market benchmarking, strategy validation, opportunity identification
Planning & Budgeting
Strategic decisions based on insights, data, and expert advice
Driving Revenue
Improve demand generation, achieve faster conversion rates, increase revenue, and develop long-term customer and partner relationships
Explore all of our practice areas to help you meet your goals
IDC's Custom Analytics practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel, and timely measurement of market performance. In Canada, this team has expanded capabilities and is known as the Market Insights and Analytics group.
Get one source of market intelligence that helps you speed your decision making process, strategically allocate money and resources, and plan for market entry or expansion.
Nikhil Anand
Director, Market Insights & Analytics
Ed Daugavietis
Consulting Director
Julie Tiley
VP, Custom Solutions