IDC Custom Solutions for Canada

Would you like to harness the power of research and reach, thought leadership, and innovative best practices to drive your business forward?

With proven, research-backed approaches, IDC helps you:

  • Develop relevant, impactful marketing messages and campaigns to engage your audience
  • Educate sales on trends and customer needs to help them position solutions
  • Grow your business via insights into your brand, product and customers
  • Make informed decisions for planning and budgeting
  • Measure all aspects of your business

IDC Custom Solutions develops and delivers programs designed around your specific business goals using a foundation of research and insights across technologies, geographies, and industries as well as expertise across practice areas that span strategy, sales and marketing, and business measurement and management.

Watch our new video to learn more about our IDC Custom Solutions offerings in Canada.

Managing & Measuring

3rd party competitive analysis, market benchmarking, strategy validation, opportunity identification

  • Assessment
  • Control
  • Compensation

Planning & Budgeting

Strategic decisions based on insights, data, and expert advice

  • Strategy Development
  • Budgeting and Resourcing
  • Organizational Planning

Driving Revenue

Improve demand generation, achieve faster conversion rates, increase revenue, and develop long-term customer and partner relationships

  • Awareness and Consideration
  • Demand Generation
  • Sales Enablement
  • Customer and Partner Loyalty

For more information contact

Julie Tiley

Vice President, Custom Solutions

Custom Solutions Videos

Related Links

Practices designed around your specific business goals

Explore all of our practice areas to help you meet your goals

IDC Canada's Custom Analytics Practice

IDC's Custom Analytics practice provides actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams. This enables confident allocation of capital and personnel, and timely measurement of market performance. In Canada, this team has expanded capabilities and is known as the Market Insights and Analytics group.

Get one source of market intelligence that helps you speed your decision making process, strategically allocate money and resources, and plan for market entry or expansion.

Team Members

Nikhil Anand

Director, Market Insights & Analytics

Ed Daugavietis

Consulting Director

Julie Tiley

VP, Custom Solutions