IDC Directions Tech to Scale the Digital Business

Digital Event | April 20, 2023


Join IDC Directions 2023 Canada virtual conference on April 20th! This year IDC's thought leaders will present their expert insights, market intelligence, and guidance to help Canadian organizations overcome the global economic slowdown, as well as political, and social disruptions impacting their business.

As we move into the next phase of the economic cycle, the spotlight continues to shine on IT and digital initiatives to help organizations slice through the storms of disruption. At IDC Canada's 2023 Directions: Tech to Scale the Digital Business, we will provide context on:

  • The nature of the storms of disruption and reveal the impact they will have on IT priorities in Canada
  • How to build trusted digital ecosystems
  • How SMBs are turning to technology to weather economic uncertainties
  • How organizations are revolutionizing their approach to customer experience
  • And how leadership will need to be redefined through and beyond the economic slowdown

Don't miss our annual flagship event including eight mainstage speakers, 2 keynote sessions, 2 fireside chats, and much more. Join us to gain insight into developing strategies, overcoming specific challenges, and finding paths to success.

Event Highlights

We would like to thank all the delegates and the partners who participated at this event.

A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

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Event Benefits


Get the intelligence and guidance to identify growth opportunities


Customize your day with six mainstage presentations, including 2 fireside chat sessions, and networking opportunities


Network, learn, and share with colleagues and potential business partners


Enjoy post-event, online access to Directions presentations


Who Attends: Directions is attended by executives from ICT companies, technology professionals, and members of the investment community, including those in: Executive management, IT, marketing/business development, product management, strategy and planning, financial services, and more.


Time Event & Speakers

Welcome by IDC

Lars Goransson

Managing Director, IDC Canada

Opening Keynote – Storms of Disruption over Canadian Organizations

Nigel Wallis

Research Vice President, Industries

Join IDC Canada’s Industries, Research Vice President, Nigel Wallis for a discussion on the impact of technological innovation in the Canadian public sector, manufacturing, retail, financial services, healthcare, professional services, and energy industries. With these markets accounting for over 90% of Canada's IT spending in 2022, we believe that they will continue to be the primary drivers of the Canadian economy in the future. Don't miss this important opening keynote session to gain an understanding of the new era of multiplied innovation, even as economic headwinds increase.


Beyond Uncertainty: Technology Market Outlook for Canada

Jean Philippe Bouchard

Vice-President, Data & Analytics, IDC

This session, featuring Jean Philippe Bouchard, Data & Analytics, Vice-President for IDC Canada, provides an update on the current state of the global IT market, and the outlook for Canadian technology budgets in 2023, with a special focus on the latest forecasts for IT spending by vertical industry. As the global economy remains volatile and teetering on the edge of a possible recession, IT budgets are facing increased scrutiny as businesses seek to identify areas for potential cost-savings and spending cuts. Surveys continue to suggest that technology projects are highly prioritized by most organizations, but the reality of an economic recession will lead to disruption and short-term delays or adjustments to IT projects.


The presentation will address questions such as:

  • What is the current outlook for IT spending in Canada in 2023, in the context of the most recent leading indicators?
  • What is the current and future outlook by industry?

Digital Trust: Why is it important for Canadian organizations and how to build it

Yogesh Shivhare

Research Manager, Security and Infrastructure

To engage with customers, taking a “digital–first” approach to new products and services is becoming an imperative for Canadian organizations in many industries. There is an urgent need to build trust within these digital ecosystems to drive future competitive advantage. IDC’s Future of Trust (FoT) framework provides essential guidance to Canadian business and IT leaders to build trusted digital ecosystems and actualize trust for their customers.


Fireside Chat: How SMBs are turning to technology to navigate today’s economic winds of change

Katie Evans

Research Director, WW Small and Medium Business Research, IDC

Praveen Datta

Research Director, Canadian Communications Markets and Strategies

Unpredictable. If one word could be used to describe the past few years of the SMB business landscape, that might well be it. From COVID to the rapid shift to remote work, to skills shortages, and now—today’s economic uncertainties, SMBs have dealt with—and still are dealing with—a range of ever-changing, complex challenges. However, the most resilient and innovative SMBs are turning to technologies to not only weather the storms but to come out stronger and more prepared for any challenges that may lie ahead. This fireside chat will reveal key findings from the just-released IDC survey of 2,600 global SMB IT decision-makers to reveal top technology and business challenges, spending priorities, tech and connectivity investment plans, and more.


Coffee Break


C-Suite Fireside Chat: Leading Through and Beyond the Recession

Megha Kumar

Research Vice President, Software and Cloud Services

Eric Wright

CEO, LexisNexis Canada

Canadian organizations are building out their digital dream team with the CEO at the helm to provide direction and champion the need to leverage technology to transform. How are CEOs embracing this transformation, how are they navigating the economic slowdown and how exactly are they prioritizing tech? Join IDC Canada’s Research Vice President, Megha Kumar for a fireside chat with Eric Wright, CEO of LexisNexis Canada as he shares his thoughts on growth, innovation, automation, and sustainability, best practices for IT vendors to better engage with the professional services ecosystem, and the CEO views on technology leadership during a beyond and economic slowdown.

In this session, Megha will also showcase key findings from IDC’s CEO Study 2023, a quantitative survey of more than 400 CEOs across the world, including Canada.


Closing Keynote – Revolutionizing Customer Experience

Marci Maddox

Research Vice President, Digital Experience Strategies, IDC

There is an art and a science to creating and delivering engaging customer experiences. Enterprises have started to capitalize on digital innovations that deliver customer experiences characterized by speed and convenience anchored by customer data and insights. Digital engagement is contiguous across the customer journey, moving beyond the marketing team into sales, service, and back-office functions. Companies will need to navigate the human connection at scale in a digital-first world that is constrained by regulations as consumers reach for hyper-digital personalization and convenience across channels, devices, and mediums. Join IDC’s Research Vice President, Marci Maddox for this closing keynote session as she explores elements that influence connected relationships and how organizations are revolutionizing their approach to the customer experience.


Closing Remarks

Michael Hainsworth

Executive Producer, Futurithmic

Contact Us

Cristina Santander

Manager, Marketing & Customer Experience

+1 (416) 673-2235

About IDC

59 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit