IDC Business Intelligence Roadshow 2009

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IDC Business Intelligence Roadshow 2009

Right Key to Your Data Fortress

Warsaw, November 19, 2009


In an unfavorable economic situation, with stalled demand and limited access to credit, companies are looking for ways to cut costs. One of the typical steps is to reconsider, temporarily halt, or indefinitely postpone major IT projects. However, scrapping an implementation, development, or upgrade of a business intelligence (BI) system might prove to be a wrong decision because of the economic situation. BI can prove to be a key to success, enabling a company to use its valuable information to gain a competitive advantage.

IDC's annual Business Intelligence Roadshows bring together independent experts, analysts, industry leaders, and end-users to discuss latest trends, exchange experiences, share best practices, and look for ways to face the adverse impact of the global economic crisis using existing and emerging technologies.

IDC Business Intelligence Roadshow 2009 will focus on the following key topics:

  • Pervasive BI
  • BI as a service
  • Data Warehousing in the cloud
  • Open-source BI

This event is best suited for:

  • CIOs, COOs
  • Business Intelligence Managers
  • Business Development Managers
  • Application Architects
  • Data Warehouse Managers
  • IT Directors/Managers
  • C-Level Executives
  • Financial Executives
  • Project Managers
  • Technical Specialists


Time Event Speakers





Business Intelligence as a Strategy for the New Economic Reality

Tomasz Sloniewski
Research Manager, Software, IDC Poland

Business Intelligence as a Strategy for the New Economic Reality Well-informed decisions are essential for business competitiveness and survival, but making them is an intense challenge in an environment that is constantly changing due to economic crisis. Companies can use Business Analytics (BA) to analyze positioning and identify strengths and weaknesses during the downturn, as such these tools help reduce costs and inefficiencies, leading to better informed decisions. This presentation brings to light some of the factors that IDC expects to impact the development of Business Intelligence in the coming years, given today's economic realities.


A Military Can't Win a War without Intelligence - Can a Corporation?

Ofer Akerman
Executive cyber security & intelligence consultant , Cobrador
In The Art of War, Sun Tzu wrote, "If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat." In today's business environment, having intelligence in place can be the difference between winning and losing. Victory is no longer to the strong; it goes, more often, to the well informed. Increasingly, companies compete based on the speed at which they can ascertain, develop, and implement ideas for innovative products and services. During this stimulating presentation, Mr. Akerman will provide exploitable information to: help your company benefit from Human Intelligence, innovation, and ideas management; permit your company to commercialize knowledge and concepts beyond those contained in your current business model; and utilize your employees as intelligence “agents” to achieve tangible competitiveness.

The Power of Simplicity in Today’s New Business Environment

Rogier Verheij
Vice President, QlikTech Netherlands BV
Despite the age of business intelligence organizations globally are still faced with the ultimate challenge of selecting a business intelligence tool that works, especially in today’s new business environment. Haunted by cost-reduction, 100% user adoption and fast TCO and ROI, there are aspects in the decision-making process and tool selection that an organization cannot and must not ignore. Working towards an enterprise-wide deployment, requires a little more than going for the industry standard. Whilst there are organizations that have understandably sacrificed investment in IT, this presentation will shine a light on how the application of the right tool can guide an organization to the right business answers and operational insight to sustain revenue in a limited economy.

Coffee Break


information in the service for business - knowledge management

Konrad Michael
Software Sales Manager, IBM
Presentation is devoted to practical aspects of implementing new strategies of business management based on proven technology and instruments market practices. During the meeting, the Committee will set a vision of a modern companies that acting under increasing pressure, risk management and control of such resources to optimize costs and improve the structure of profits, use of appropriate instruments. As a background there will be a presentation of appropriate tool enabling IBM Cognos to continuously plan and monitor the business indicators whether in the form of reports, scorecards, but also by dynamically generated alarms to inform the ongoing business of critical situations.

Mighty Excel - Business Intelligence on every single desk

Business Intelligence solution is worth as much as level of its utilization by each employee who is making decisions that are important from company’s point of view. Does the BI systems should only support decision processes at top management level? Do regular employee really need to rely only on Excel and his/her smartness to make the right decisions? Is this possible to deploy company-wide BI solution in the way that any employee - despite his/her place in the org-chart – could mine valuable business information’s from data company already have? This presentation will show brand new approach toward reporting and analytical systems thanks to new Microsoft Business Intelligence technology.

Monitoring the efficiency of business

Tomasz M. Lewicki
The next level of the competitiveness and the turning point in the productivity will be achieved by companies providing their employees with wide access to business data, company vision, strategy and planning processes. Having adequate tools related to: Business Intelligence, Planning and budgeting



Panel Discussion


Case study – Benefits from implementation of QlikView solution at Ever Grupa company

Can implementation of a BI application take just days or weeks? Can a two-week pilot project drive a decision to select the BI tool for an enterprise? See what convinced Ever Grupa, leader in cleaning services, do implement QlikView – the new generation BI platform – what was the implementation process like and what tangible benefits were achieved as a result of the project.

IDC Happy Hour- Questionnaires, Gifts & lotteries

General Information

Marriott Hotel
Al. Jerozolimskie 65/79
00-697 Warsaw

The conference will be conducted in Polish and English (with simultaneous translation).


For attendees representing IT sector the standard fee is Euro 250 + 22% tax. The registration fee includes conference participation, documentation, lunch, refreshments and reception.

If you cannot attend, a substitute delegate may attend in your place. A delegate who will not cancel his or her registration before October 26, 2009 will be charged with administration fee in amount of Euro 250 + 22% tax. No refund will be made if the invitation was purchased and not cancelled before October 26, 2009.


Platinum Partner(s)

Gold Partner(s)

Media Partner(s)


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Katarzyna Maniszewska via email, at


Katarzyna Maniszewska

Conference Manager

+48 22 548 40 72

About IDC

45 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit