IDC Enterprise Mobility Series 2013

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IDC Enterprise Mobility Series 2013

Prague, October 22, 2013


Embracing Change

Mobility is changing everything – so embrace it. Innovate around it. And use it to improve the client experience.

Mobility empowers business leaders to analyze information and make decisions on the spot. Employees can read and reply to emails, review spending, and work on projects from anywhere. Salespeople can gather essential intelligence on clients while on their way to see them. 

Clients and customers expect mobile optimization. Websites must be small-screen friendly. Apps must automate processes and service delivery. Location-based services must entice new and existing customers. Two-way and interactive widgets must facilitate everything from home healthcare and shopping to fleet and supply chain management.

Mobile-First Mindset

Enterprises that adopt a 'mobile-first' mindset are already pulling ahead of the pack. They have encountered and solved security and accessibility issues. They have mapped their processes and modified them as mobility has changed the nature of work. They have redone their back-ends to account for multiple access points.

They have also connected mobility to emerging elements of the IT mix: cloud computing, data analytics, and social business. While they are all game changers individually, together they can transform a business, making it more efficient, dynamic, and productive.

Learn from your peers and embrace change for the benefit of your business at IDC’s Enterprise Mobility Forum 2013.

Ing. Vratislav Kříž

Product Specialist Direct Banking, Raiffeisenbank a.s.

Jiří Randák

Ředitel Odboru řízení internetového prodeje, Česká pojišťovna a.s.

Voice of IDC Expert

John Gole

Research Director, Telecoms & Networking, CEMA

"Mobile devices and networks have reached a point at which individuals are now fully connected everywhere. Employees are using these developments to adapt the ways they work, while forward-looking companies are managing the accompanying challenges and leveraging these new tools to gain efficiencies and advantages. However, managing this process is challenging. Employees are pushing the process along, often faster than IT departments can manage it; fundamental workflow processes are adapted from the bottom up, without central coordination; a proliferation of often-incompatible devices, ecosystems, applications, and backend systems creates management havoc; and ROI is hard to measure. The region is waking up to the fundamental transformation taking place, and companies need guidance on how to proceed.”

Key Topics

No matter what industry you are in, your company cannot survive or stay competitive without a mobility strategy.  At this year’s IDC Enterprise Mobility Forum series, the discussion will focus on:

  • Gaining the Benefits (and Managing the Challenges) of Enterprise Mobility
  • Bring Your Own Device (BYOD) and Consumerization
  • Mobility Management and Mobile Device Management
  • Mobile Applications and Application Platforms
  • Selecting, Deploying, and Managing M2M Solutions
  • Mobile Security
  • Evolution of Enterprise Mobile Devices, Ecosystems, and Form Factors
  • Mobility Strategies
  • Mobile Collaboration
  • Cloud-Based Storage and Applications as Enablers of Enterprise Mobility

The IDC Enterprise Mobility Forum, 2013, should be attended by senior ICT decision makers from leading private and public sector organizations.

Who Should Attend

  • IT managers
  • Senior IT decision makers
  • IT directors & project officers
  • IT administrators/engineers, and systems architect/designers

Representatives from the following industries:

  • Public sector
  • Finance
  • Telecommunications
  • Utilities
  • Manufacturing
  • Wholesale and Retail
  • Media


Time Event Speakers



Introduction and Welcome


Mobile IT Transforms Employee Behavior: How Should Companies Respond?

John Gole
Research Director, Telecoms & Networking, CEMA

Mobile eKonto

Ing. Vratislav Kříž
Product Specialist Direct Banking, Raiffeisenbank a.s.

Mobile eKonto is a banking application for smartphones and tablets. This application, in addition to operating bank accounts and credit cards, has brought revolutionary innovations to the market, including payment via QR code, a special user interface for tablets, and the ability to compare prices at online stores. It is also the first banking application in the Czech Republic to display offers of pre-approved credit products to clients, which can be obtained via a cell phone without the need to visit a branch of the bank.


M2M Solutions as a Driver of Enterprise Mobility

Tomáš Rosůlek
Senior Product Manager - Innovative processes, Telefonica O2 Czech Republic

M2M solutions are utilized in an increasing number of areas and disciplines. The most common mode of information transmission in M2M communication is mobile networks. The use of GSM technology enables the development of new types of services for end users, and of more efficient customer processes to enhance their mobility. Specific examples include solutions for fleet management, remote reading of energy consumption, connection and backup of ATMs and payment terminals, surveillance and tracking of goods, and in future will include mandatory equipment for vehicles with SIM-based mobile communication. In general, therefore, these are solutions that provide information, save costs, promote safety, and develop the services offered. The number of SIMs used in M2M solutions ranges in the hundreds, thousands, and in some cases also tens of thousands of modules. Telefonica provides its customers with effective tools for managing such quantities of SIMs, which also allow for the full potential of collected data to be realized.


Managing Mobile Devices

Kamil Kovář
Senior Business Consultant, T-Systems Czech Republic a.s.

Putting mobile device management in the context of modern corporate mobility and current options and trends in mobile platforms.
Summary of the main issues around security of mobile data and devices.
Challenges of Bring Your Own Device access.
Mobile development company culture.
A short platform presentation on mobile device management as a service and installation at the customer premises.




Coffee Break


Mobility, Flexibility, Efficiency, Safety: Do They Fit Together?

Petr Ulvr
Business Development Manager Czech Republic & Slovakia, Intel

Users are calling for greater mobility, and companies are now offering the choice of a wide range of different mobile devices with different operating systems. How can end users and organizations choose from such a wide range? How should organizations deal with the management and security of mobile environments? How can they keep IT costs under control? This presentation will answer these specific questions.


Mobility and Business-Critical Applications

Petr Šnajdr
Product Marketing, Telefonica O2 Czech Republic

Corporate applications and data form a sensitive ecosystem, akin to a carefully nursed and protected flower, which prompts us to safeguard it in a walled garden; often there appears to be no other option. Legislative measures and internal rules, but also technical limitations, mean that anything that the company creates is happening behind closed doors. But what if the customer is elsewhere? What if openness and, in particular, mobility represent ways to further expand the company's business, occupy new markets to attract customers, and build long-term competitiveness? Desktop virtualization may be the solution.


Panel Discussion


Mobile Application in Insurance

Jiří Randák
Ředitel Odboru řízení internetového prodeje, Česká pojišťovna a.s.

Česká pojišťovna introduced a smartphone application at the beginning of 2011: The Pojišťovna (Insurance) application, for fast help when reporting a car accident. Right from the beginning, this application was a great success, as shown by the number of downloads and the user feedback. Therefore, the application has become a full part of our insurance products and has gradually developed into the current form. Users can use this mobile application not only to report damage, but also to take out travel insurance, find the nearest branch of the insurance company, contact contractual car repair services, and much more. At the beginning, we were faced with a lack of benchmarks and the complexity involved in setting the right goals. After the initial enthusiasm of the positive market response, we encountered high expectations and requirements to “mobilize” all of our company's activities. We currently have a steady supply of mobile application services, and find challenges in seeking further opportunities using mobile technologies.


Two Sides to IDC's Mobility Strategy: Empowered Customers and Employees


Raffle Draw


The End of the Conference and Lunch

General Information


October 22, 2013


Park Inn Hotel

Svobodova 1

128 00 Prague 2

Conference Language

 The conference will be conducted in Czech and English.

Delegate Fee

  • FREE - End users
  • 200 EUR + 21% VAT - IT vendors

Delegate fee includes conference participation, documentation, lunch and refreshments.

All registration payments must reach IDC CEMA prior to the conference. Payments are made by bank transfer as per invoice received from IDC CEMA.


 If you cannot attend a substitute delegate may attend in your place. Delegate who will cancel his/her registration by October 3, 2013 will receive full refund less a 10% administration charge. No refunds will be made for cancellations received after October 3.


 For further information please contact Pavla Kozakova, phone +420 221 423 226,


Voice of the Market

  • Smartphones and tablets will outsell PCs by more than two to one in 2013, with plenty of growth still ahead.
  • Year 2012 was the first year in which revenues from mobile devices exceeded those from PCs, and revenues from mobile devices will exceed PC revenues by approximately 80% in 2013.
  • The number of mobile apps published in the Apple, Android, and other app stores will reach almost 1.5 million.
  • Over 73 billion mobile applications were downloaded in 2012, and the small share (9%) of mobile apps that were paid for generated $13.3 billion in revenues.
  • Spending on mobile data services will exceed fixed data spending for the first time, growing over twice as fast.

Voice of the Customer

IDC Facts and Figures

IDC Four Pillar Research: Mobility

As Big Data/Analytics, Cloud, Mobility and Social come together in an unprecedented way to create entirely new business value solutions and change the ICT playing field, they are enabling intelligent industries and solutions, and most of all - innovation.

IDC Four Pillar research provides comprehensive insight into the intersection and impact of emerging intelligent solutions while offering deep dives into each Pillar.

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Check out last year roadshow

IDC Enterprise Mobility Forum, 2012 - Delegates Profile

  • 80% of the delegates from medium-size and large enterprises
  • 85% of attendees active in decision making process related to investments into mobility solutions
  • 56% of organizations to create organization-wide mobility strategy in 2013
  • 47% of organizations to increase investments in mobile or wireless in 2013
  • The combined public sector, combined finance, and telecom verticals among the three markets with largest numbers of representatives


To access the content, please enter the password you have received from IDC. If you do not have a password, please contact Pavla Kozakova via email, at

Photo Gallery


Pavla Kozakova

Senior Conference Specialist, CZ & SK

+420 736 608 563

Jaromir Valenta

Sales Director, CEE Region

+420 731 503 236

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