IDC Big Data and Business Analytics Forum 2013

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IDC Big Data and Business Analytics Forum 2013

Zagreb, November 28, 2013


According to IDC statistics, globally, data will expand 44-fold during 2009–2020 to reach a massive 35.2 zettabytes (1.8 trillion gigabytes).

Although individuals are responsible for 75% of the information in the digital universe, enterprises are liable for 80% of this data at some point during its digital life. The amount of information individuals create personally – written documents, photos, music, and so forth – is far less than the amount of information being created about them.

The quantity of information "files," or containers, in the digital universe is growing faster than the information itself, partly due to rapidly increasing volumes of embedded systems and the data such systems create. In the next five years, such files will grow by a factor of eight, yet the pool of IT staff available to manage them will expand only marginally. The digital universe is thus enormous, amounting to 1.8 trillion gigabytes in 500 quadrillion containers. And the quantity of data is more than doubling every two years!

What are the forces behind this explosion within the digital universe? Technology has certainly helped, by driving down the cost of creating, capturing, managing, and storing information to a sixth of what it was in 2005. The real impetus, nonetheless, is financial. Since 2005, investments in the digital universe among enterprises have expanded some 50% to $4 trillion – money spent on hardware, software, services, and staff, ultimately, to generate revenue.

As we all know, information is money. Being able to extract precisely the information needed at any given time is of immense value – a target in the sights of every CIO. Due to innovative solutions and technologies, not to mention the development of organizational best practices, we have now embarked upon a major period of change: Technology convergence is not only transforming the way we do business, it is also changing all aspects of our lives.

This new frontier presents challenges, of course, but it also presents unique opportunities to drive growth. To take advantage of these opportunities, CIOs must embrace the technologies and best practices that enable the enterprise to extract value from the massive volumes of data available. They must also guide their respective organizations in all aspects of this digital revolution, from fundamental organizational changes to the creation of new roles. The success of many enterprises in the coming years will depend greatly on CIOs' abilities to adjust business to the new realities of the digital universe.

Topics to be covered

  • Enterprise information management (EIM)
  • Unified information access (UIA)
  • Corporate performance management
  • Cloud-based and service-oriented technologies in BI
  • Hadoop, MapReduce, and the technologies behind Big Data analytics
  • Data warehousing and advances in database technology
  • Data quality standardization
  • Complexity and compatibility of data
  • Data protection, privacy, and confidentiality
  • Compliance in a Big Data environment
  • Cooperation and collaboration between business and IT

This event is best suited to:

  • CIOs, COOs
  • IT Directors
  • Business Intelligence Managers
  • Business Development Managers
  • Data Warehouse Managers
  • IT Managers
  • Project Managers
  • Other C-Level Executives

Representatives from the following industries:

  • Public sector
  • Finance
  • Telecommunications
  • Utilities
  • Manufacturing
  • Wholesale and Retail


Time Event Speakers

Registration Process and Welcome Coffee


Welcome Address

Boris Žitnik
IDC Adriatics Managing Director

Big Data - what are you?

Mario Meir-Huber
Research Analyst, IT Markets, Austria

Big Data is a often discussed topic in IT. Discussions about Big Data are increasing, Sillicon Valley is producing a lot of Data-Related Startups with a high pace. But what is Big Data about? In this IDC talk, we will address the question on what Big Data is and it can be leveraged. With that, we will focus on successful use-cases and Big Data related statistics. To get a great understanding of the technology behind Big Data, we will also look at the technology stack.


Unleash the power of Big Data!

Dražen Oreščanin
President of the Board, Poslovna Inteligencija

A large amount of very complex data that is created in all spheres of our lives, as a result of activity on the Internet and social networks as well as the machine to machine data coming from the various sensors, network equipment and mobile data is, in the technical terminology, called Big Data. Use models and monetization of these data are different and depending on the industry and type of data that can be exploited. Using Big Data through good business scenario will allow the data force liberate and focus towards achieving profits. Poslovna inteligencija is involved in several research, development and customer projects related to the use of Big Data and Analytics in Croatia and Europe. The presentation will briefly introduce some of the projects in which we are involved.


IBM Big Data & Analytics: Competitive Advantage in the New Era of Smart

Gulsun Emuler
Big Data & Analytics Leader, IBM CEE

IBM's leadership in early 2003 defined the full commitment to open systems, so as part of a strategy was made decision that within a period of three years all systems and platorm support Linux. During the present Big Data revolution, IBM's strategy of openness, which includes significant developer contributions to various open source projects, made IBM a leader in the field of "enterprise" Big Data distribution (eg Forrester Q1 2012). Apart from the Big Data infrastructure products like BigInsights Hadoop distribution or InfoSphere Streams which enables analytics on the move, IBM supports entire end-to-end analytical ecosystem of leading BI and data mining tools such as Cognos and SPSS. This ecosystem will be presented in a presentation of Gulsun Emuler, using realistic business cases and business needs that are met.


Key concepts related to implementation of Group level DW/BI System

Mario Mrljić
DW/BI/EPM Consulting Services Manager, NEOS

Given that a large number of today's corporations are based on the organization that includes several companies specialized for particular business segments - there is a strong requirement for reporting and corporate performance management at the group level and not just individual subsidiaries as separate entities. In order to provide such insight to end users – the establishment of central group level DW/BI system is a key prerequisite. Based on our experience related to implementation of such systems one will face numerous organizational, business, and technological challenges that will bespecified in this presentation. The idea is to illustrate recommended architecture and solutions that apply not only to the technological aspects - which may include a complete range of software solutions from basic ETL tool to Big Data specific modules - but also concepts related to data governance, data standardization, process organization and control points as well as data quality management including methodological principles based on Total Quality Management approach.



Coffee Break


BIG DATA in the development of modern OTT services

Ivo Završki
CEO (Inovativni trendovi d.o.o.), MEGATREND POSLOVNA RJEŠENJA d.o.o.

BIG data technology enables the collection, storage and analysis of extremely large amounts of data that potentially opens up a whole new perspective on the business due to the recognition of previously unknown internal and external components of influence.

Different from the DWH system - which is limited to a pre-selected group of data, the BIG DATA concept prevalent idea is based on retrieving and storing of a large number of available data for subsequent business analysis - which at the time of data collection were not known or predicted .

Due to the advanced, almost unlimited, technical capabilities subsequent analysis, a growing problem becomes to select a set of relevant data sources for finding business and market highly usable, but often often hidden relations.

Based on the analysis of OTT (over the top ) services - such as the distribution of TV programs through the infrastructure of telecom operators - by collecting data about applied mobile devices, computers or TV sets - it is possible to observe a number of new , until now hidden , influential parameters - the type of device on which the program monitors, the time from beginning of the show to moment when channel is changed or, even, the weather conditions at the time of broadcast.

Collecting a broad base of relevant information and their intelligent interconnect directly affects a pattern recognition of user behavior and allows monitoring of the type , topic and duration of monitoring of individual programs as well as other internal and external parameters , and thus allows the precise user profiling, as well as monetization of the concatenated information. This is important for improving the quality of services but, in addition, accurately viewers profile - represent an interesting market resource.

The presentation gives a brief overview of the data sources and possible advanced analysis in the area of OTT services.



Reducing the cost of Business Intelligence projects in Big Data era

Stjepan Pavlek
Director, Koios Consulting

Complexity of large BI projects can lead to inefficiencies which compound with size and can create serious problems in speed, cost and maintenance of such systems. In this presentation we will discuss changes in classical BI systems driven by new technlogies and how new technologies and our solutions can help you optimize resources and decrease costs in era of “Big Data”.


Big Data – Facing the challenges

Greg Nakos
Senior Manager, Ernst & Young

Big data is an old approach to an old problem; how to manage and exploit the ever increasing amount of data. We will highlight insights from our customers, we will provide ideas about ways of analyzing data and creating value and we will present our view regarding the future enterprise intelligence architecture.



Roundtable Discussion

Matilda Bačelić

Raffle Prize


Lunch and Networking

General Information


Thursday, November 28, 2013


Hotel Antunović Zagreb

Zagrebačka avenija 100a

10000 Zagreb

Conference language

This conference will be held in English and Croatian.

Delegate Fee

    Free - End Users

    200 EUR + 25% VAT - IT Vendors

Delegate Fee includes conference participation, documentation, lunch and refreshments.

All registration payments must be reach IDC Adriatics prior to the conference. Payments are made by bank transfer as per invoice received from IDC Adriatics.


If you cannot attend a substitute delegate may attend in your place.


For further information please contact Lada Đukić, phone 01/3040050,


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Lada Dukic

Senior Conference Specialist

+385 1 304 0050

About IDC

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