Content Marketing and Sales Enablement Workshop

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Content Marketing and Sales Enablement Workshop

Bucharest, May 23, 2018


Do you know that 40-50% of the decision about the selection and acquisition of new IT technologies is made before your trader starts negotiations with the client?
Based on our research at IDC, we know content is deciding. Let's introduce you why we are talking about the time of so-called Big Content.

Cancel your breakfast plans on May 23rd, 2018. Sign up now for IDC Breakfast on Content Marketing & Sales Enablement. Getting Started at 9:00.

Our customers typically solve 4 problems:

  • Understand the new digital era client
  • New marketing / commercial content
  • Procedures for a successful hybrid marketing model (you already heard the term "phygital world")
  • New marketing KPIs

However, these are not just marketing-related issues. Most of our collaboration is benefited by business departments / traders who, thanks to new content, come to clients better prepared and start a new level with the client.

Take the invitation to an effective meeting and presentation on Go-To-Market Strategy - Content Marketing & Sales Enablement.

We will introduce you to:

  • How does marketing really help with understanding new clients?
  • How can marketing deliver the right content at the right time and help the merchants in the front line?
  • How can content itself help affect your company's business numbers?

Based on IDC's research and experience, we'll tell you why customers will believe what you're saying and your products will be the first to resonate in their head for specific issues and topics.

The number of seats in the hall is limited. Sign up now!


Time Event Speakers

Networking Breakfast


Event Introduction

Alina Georgescu
Country Manager, IDC Romania

IDC Insights on the future of content marketing

Joshua Budd
Associate Vice President IDC CEMA

Q&A Session


Workshop on How To Build Modern and Effective B2B Technology Marketing

Joshua Budd
Associate Vice President IDC CEMA

Q&A Session


Closing Coffee & Networking Time



Corina Grecu

Conference Manager

+40 731 352 625

Alina Georgescu

Country Manager, IDC Romania

+40 21 4112743

About IDC

54 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit