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IDC Content Marketing & Sales Enablement Workshop

They Say Content Is King — We'll Show You Why

Budapest, September 27, 2018


Amidst a seemingly never-ending stream of articles, blog posts, webcasts, infographics, and videos, the question remains – how can we make the customer read and understand our message? How can we communicate our advantages? Can we be certain that we are addressing all the relevant pain points and the best touchpoints in our digital content?

40-50% of a typical IT buyer’s decision are complete before a salesperson gets involved.

Cancel your afternoon plans on September 27, 2018. Sign up now for IDC's Content Marketing & Sales Enablement workshop to see what we believe works best, based on our ongoing experience working with marketing teams at B2B ICT vendors across the globe!

Getting started at 16:00. Workshop is part of IDC CIO Summit 2018. Don´t miss the chance to be part of the IDC CIO Summit 2018, taking place in Budapest on September 27.

Leading IDC content professional, Eva Tomankova, will be in Budapest to present IDC latest on cutting edge content marketing tools and practices, and will show you the marketing content variables that determine customer perceptions and decisions.

16:00 – Registration
16:00 – 16:30 IDC CIO Summit 2018 excursion
16:45 – Welcome
16:50 – 17:20 Future of Content Marketing – IDC Insights
17:20 – 18:20 How To Build Modern and Effective B2B Technology Marketing
18:20 – 18:30 Q&A
18:30 – 19:00 End of the event

Participants will gain insights into the following:

  • Understand the new digital era client
  • New marketing / commercial content
  • Procedures for a successful hybrid marketing model
  • New marketing KPIs
  • Boosting sales with marketing content
  • Lessons learned and best practices

The number of seats in the room is limited. Sign up now! We look forward to seeing you, September 27, 2018, at 16:00 at the Corinthia Hotel Royal,
1073, Budapest, Erzsébet krt. 43-49.

RSVP: részvételi szándékát kérjük, hogy írásban jelezze Sopronyi Tündének, a email címen

Contact Us

Szabolcs Uveges

Senior Conference Manager

+36 209 674 428

About IDC

54 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit