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IDC Chief Data Officer Forum 2018

The (R)evolution of Data from Sensors to AI

Budapest, December 13, 2018


Data is the raw material of the digital economy. Organizations across the world are engaging in the digital gold rush to exploit hidden opportunities within data. The monetization of customer-related, transactional, and environmental data has become a top priority for these organizations. Recent IoT (Internet of Things) device and network development has made it possible to cost-effectively collect a vast array of data, some of which enterprises meet for the very first time. It is increasingly clear that organizations must extract information from raw data to stay relevant in the digital marketplace.

Significant investments in sensors, connectivity and software are made for this purpose, but the question remains whether technology investments alone are enough. It seems a rule of thumb that companies that are successfully embarking on data-driven operational model transformation also engage in building a culture of data within their organizations. This includes various activities, from ensuring top management involvement to developing compliant data processes.

Undoubtedly, building the culture of data within an organization can only be successful if someone is assigned both the responsibility and the authority for the task. But who should take on this work? More and more organizations dedicate such functions to an executive level, appointing a Chief Data Officer. For the time being, however, the role of a CDO and what responsibilities it includes are still not entirely clear. IDC’s event focuses on how the CDO and the data he handles – IoT-generated or other - can contribute to the success of an organization.

Key topics:

  • What is the role of a CDO in an organization?
  • What can recent IoT developments and new networks do?
  • Who is in charge of IoT-related activities within the organisation?
  • IoT and legacy systems – is retrofitting an option?
  • What are the most important challenges faced by CDOs?
  • What is a data strategy?
  • How can data support business transformation?
  • How can a culture of data be developed in an organization?
  • What are the requirements for creating a proper information governance in this dynamic environment?
  • How can organizations manage hybrid data ecosystems?
  • How can organizations use data and analytics in your marketing activities?
  • What is the impact of data on digital transformation?




Time Event & Speakers

Registration & Morning Coffee


Welcome Note, Opening of The Forum

Zoltán Komáromi
Associate Vice President, Co-Head Research, CEE Region, IDC
Achilles Georgiu
Program Director, MSc in Technology Management and Innovation, CEU

The Chief Data Officer: The Newest Member of the C-Suite
… And the one in a position to really transform the organization

Thomas Vavra
Associate Vice President, Software, Customer Insights & Analysis, IDC CEMA

Chief Data Officers (CDOs) are a relatively new species to have popped up on the corporate landscape. Very few companies and organizations have them. Those who do, however, seem to have uncovered something important. Not only do they find themselves with better and more timely data, but perhaps an even bigger advantage has been a change in culture to one that is more open to discovery and innovation. But what exactly is the role of the CDO? What skills do they need to have and how can they facilitate this change in culture that fosters experimentation and innovation?


The Role of Analytics in Success of IoT Solutions

István Király
Director, Enterprise Business Unit, Vodafone Magyarország Zrt.

Challenges in Data Asset Management

Gábor Kollarics
Head of Data Office, CIB Bank

Smart Data Asset management

Tamás Éberling
Country Manager, Veritas Technologies LLC

Coffee Break, Facilitated One-to-One Meetings


The Multi Faceted Data Analyst

Gábor Békés
Assistant Professor, Central-European University

IDC Connect Sessions - moderated open discussion in small groups

Miklós Bauer
IT Security & Infrastructure Specialist, Information Management, Budapesti Elektromos Művek
Krisztián Brenkus
CRM & Data Director, Auchan
László Ványa
Business Development Manager, Flowmon Networks
Viktor Boros
Head of IoT Sales, Vodafone Magyarország Zrt.

Connect Session 1 | More than information governance
Increasing amount of information sets new challenges on how organizations manage, store, protect, and organize information usage relaated processes. Some information is generated within the company, while other comes from external sources. Some are stored in structured way, but an increasing part is real-time, unstructered. What are the requirements for creating a proper information governance in this dynamic environment?

Connect Session 2 | How to monetize our data?
Utilizing data &analytics is essential now for organizations. What is needed to extract financially measurable value from the data asset your organization owns? What budgets should be the funding sources of data-investments?

Connect Session 3 | IoT, a new security threat (?)
Security threats are real and need to be addressed. But are these security issues hindering or even shelving IoT projects?

Connect Session 4 | IoT and brownfield
Legacy systems and exsiting infrastructure often make IoT solutions difficult or impossible to introduce. Are product and network developments addressing these issues?


Buffet Lunch


Data Evolution at Waberer's

Johanna Szatmári
Chief Digital Officer, Waberer's International

2020, The Year of Personal Data

Csaba Moldován
Head of Future, Abimato / Kft.

DataDriven Marketing Systems and Its Trends

Ferenc Szutor
Managing Director, DataMe Kft.

Moderated Panel Discussion


Closing Remarks


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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit