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IDC Directions 2021

Data & AI - The responsibility to drive the future forward

DIGITAL FORUM | Austria | February 18, 2021
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2020 demanded a lot from companies around the world: With increasingly scarce resources and technology budgets, they had to adapt to a new reality and find solutions to unprecedented problems. In order to be successful under these difficult circumstances, many of them rely on DX initiatives around data and analytics as well as AI-based automation

According to IDC Research, COVID-19 has accelerated the global digital transformation by more than 2 years. At our IDC Directions Event in cooperation with the Data Intelligence Offensive, you can find out what effects this has on Austrian companies and what challenges and opportunities this provides. 

At this online event, we not only present IDC's most important forecasts for the areas of data / analytics, artificial intelligence and machine learning from a market researcher's point of view. But also ÖBB, Austrian Airlines, ZAMG and others give you insights into current projects and use cases. The two subsequent working groups offer time for concrete discussions with representatives of the Data Intelligence Offensive on the subjects of data and law and technical data integration.

Event Highlights

We would like to thank all the delegates and the partners who participated at this event.

A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

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Time Event & Speakers

Registration of participants


Welcome remarks

Gerald Giefing

Country Manager, IDC Austria

Günther Tschabuschnig

Präsident DIO / Leiter IT - CIO, Zentralanstalt für Meteorologie und Geodynamik (ZAMG)

The “Intelligence Everywhere” opportunity for European leaders

Chris Weston

Principal Client Advisory Practice, IDC

This IDC keynote will cover the state of AI, the external drivers identified by IDC and the approach to data, that has to be taken in order to grab these opportunities.


Data is the new oil. NOT

Günther Tschabuschnig

Präsident DIO / Leiter IT - CIO, Zentralanstalt für Meteorologie und Geodynamik (ZAMG)

Humanity generates, measures and manages billions of new data every day: environmental data, sensor data, health data, data from social media and the web, to name just a few. The vision of a data economy is for Austria's digital economy to play an international pioneering role in the intelligent use of data - through big data analytics, predictive analytics, machine learning and deep learning classifications (among others lead technologies). 

This requires a transformation - towards a data-driven science not only in the natural sciences, but also in the humanities (key words digital humanities and computational social science). The economy that can handle large amounts of data for the good of all: where data providers and data seekers form a new marketplace in compliance with data protection. Let's use the new digital resources, where one thing is clear: if you share them, they become more! Sounds good? Sounds better than gold.


What's next? The timetable after the digitization push of 2020

Werner Überall

Director Field Sales Enablement, Dell Technologies

Data and its usage are the basis of digital transformation. What developments have companies made in recent years and what has accelerated over the past year? Which priorities have shifted and where is the journey going? 

The Dell Technologies Digital Transformation Index gives a good overview of the current development and the way in the future. Werner Überall, Director Field Sales Enablement at Dell Technologies, will hold his keynote speech about this issue.


The future of automation on intelligent platforms

Gerta Sheganaku

Product Engagement Manager, Tricentis

Intelligent technologies such as artificial intelligence (AI), machine learning (ML) and analytics will become important building blocks for intelligent platform solutions from software manufacturers and IT organizations in 2021.  

The aim of such intelligent platforms is to provide people with sustainable support so that processes can be optimized and maintenance costs minimized. Especially in the field of test automation, AI solutions bring a significant competitive advantage, so that organizations can focus on the design of the applications and processes of the future.


Panel discussion - data-driven business model

Günther Tschabuschnig

Präsident DIO / Leiter IT - CIO, Zentralanstalt für Meteorologie und Geodynamik (ZAMG)

Susanne Tischmann

Chief Technology Officer, ÖAMTC

Marcus Frantz

Group CIO, ÖBB

Networking break and round table discussion

Chris Weston

Principal Client Advisory Practice, IDC

Gerta Sheganaku

Product Engagement Manager, Tricentis

Topic: AI-based automation - is it more than just a hype, and what impact can we expect?



A recommendation for suitable technologies for an indoor farming framework

Prof(FH) Dr. Markus G. Tauber

Director Master Programme Cloud Computing Engineering / Director Research Center Cloud and CPS Security, Fachhochschule Burgenland

Facing food insecurity and overuse of resources due to effects of climate change, humanity needs to find new ways to secure food production and produce close to consumers. Vertical farming, where plants are grown in vertical arrays inside buildings with help of Information and Communication Technology (ICT) components, could contribute to solving this issue. 

We created an indoor testing unit in which growing conditions can be monitored and controlled to optimize growth of microgreens. This setup includes an Indoor Farming Support as a Service (IFSaaS) prototype that provides safe and secure monitoring and controlling, as well as self-adaption of an indoor farming system.


Data-driven digitization during and after the pandemic

Alin Kalam

Strategic BI & Analytics Lead, Lufthansa Group / Austrian Airlines

Crises are mainly to be seen as opportunities that bring enormous potential for change. This time we are mainly dealing with data-driven dehumanizations / automations that affect entire business areas and will have a significant impact on our immediate future. 

In this keynote, some industries will be scrutinized to find out how innovation continues. It is also extremely important to show, what companies should pay attention to, so that the trend reversal succeeds optimally.


Machine learning in the enterprise - How to build and scale your AI factory

Jan Kunigk

Director Professional Services, Cloudera

In this keynote, we will deal with the challenges involved in bringing machine learning models into production in a corporate environment and what a machine learning platform must do to meet these challenges. This includes the provision of models as web services and the use of several clouds at the same time. Mr. Kunigk, Director of Professional Services at Cloudera, will also talk about machine learning operations, i.e. the hard work of monitoring and fine-tuning model performance that comes after the initial deployment.


"Sustainable" data management in the ÖBB

Marcus Frantz

Group CIO, ÖBB

"Data is an asset"; it forms the basis for many use cases in the course of digitization. But how do you develop the organization in such a way that it actually understands data as this, follows the basic principles of "information and data management" and this rethinking takes place throughout the organization. This case study gives you a brief overview of the ÖBB's path.


Short networking break & switch to the DIO working groups


DIO working groups on the following two topics: (Parallel Sessions)

  • Data & Law
  • Technical Data Integration

The DIO working groups enable various experts to exchange ideas on relevant topics as well as to prepare statements on these topics. 

DIO working group on data & law

17:00 - 18:00

DIO working group on data & law

Norbert Amlacher

Rechtsanwalt, ANDRÉEWITCH & Partner Rechtsanwälte GmbH

DIO working group on technical data integration

17:00 - 18:00

DIO working group on technical data integration

Andreas Huber

Gründer & Vorstand, nexyo AG


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Markus Eigner

Conference Manager

+43 1 2051160-1251

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.