IDC Future of Work Forum

Workforce, workculture, workspace: are you ready to play in the new normal?

Almaty, March 12, 2020


WorkSpace, WorkCulture and WorkForce - IDC’s FoW framework foundational pillars – need to coexist harmoniously to drive work transformation. Some organizations have advanced WorkSpaces strategies but failed to engage and facilitate a collaborative WorkCulture amongst their employees. Others have yet to leverage robotics and AI to  augment their WorkForce. An integrated holistic approach across all the three pillars is the holy grail for a successful Future of Work strategy. 


Why is it worth a visit?

For a successful digital transformation, it is necessary that all the main components of the Future of Work concept: the workplace, corporate culture and human resources complement each other harmoniously. Some organizations have successfully implemented the strategy of a modern workplace, but could not increase the involvement of employees and the culture of their interaction. Others have yet to use robots and artificial intelligence to empower their employees. And only an integrated approach, combining all the components, will allow us to successfully implement the “Work of the Future” strategy. Join us if, together with industry leaders and leading analysts, you want to better understand approaches and advanced technologies, explore the following key topics and find answers to questions:

  • How to transform labor at a low cost?
  • Smart office, office as a service. What is the workplace of the future? Required Attributes.
  • How to ensure a flexible work schedule and style while improving productivity?
  • How to ensure effective interaction between teams?
  • How to solve the problem of lack of talent? Where and how to look for them? How to hold?
  • How to make a company a better employer and attract the best talents?
  • How to increase headcount with the help of intelligent technologies?
  • How to become a better person in the era of the best cars: retraining and advanced training. What is important to learn now and teach your employees?
  • What technologies that change workflows and corporate culture are worth noting?

Partnership with IDC

IDC Future of Work Forum 2020  is a great opportunity to expand the network of business contacts within the stated target audience, to present your approach to digitalization of work, as well as your company's products and services to a wide circle of top managers, to indicate technological leadership in the field of solutions for creating future work , as well as to learn firsthand how work is being transformed in leading organizations in the era of the digital economy.

There are many options to become an event partner. Contact us and we will select the package that is optimal for solving your business problem.

Key Topics


FoW Space

  • Strategically rethinking workspaces: how much space? Smartspace?
  • Flexible working styles and secure mobility
  • Built-in security in endpoints
  • Team collaboration and content sharing solutions – unified communications and AV solutions
  • Office productivity suites
  • Digital Workspace and DaaS

FoW Force

  • Human and machine collaboration re-defined
  • Reskilling programs. New skills / jobs required
  • “The augmented worker”: AI-based sales and customer / asset operations support
  • AR/VR use cases in the workplace
  • Compliance & accountability in AI-driven workplace

FoW Culture

  • How to attract talent: talent sourcing platforms and talent marketplaces (gig economy)
  • How to retain employees. Driving and monitoring employee experience (HR tools)
  • Measuring employee performance: KBIs.
  • Change management: employee engagement, driving innovation; HR / IT / LOB alignment


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To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Elvira Khapsalis via email, at


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  • Chief Financial Officers / CFO
  • Chief Operating Officers / COO
  • Chief information officers / CIO
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  • HR Directors / CHRO
  • Digital Development Directors / CDO
  • Heads of Innovation Departments
  • Strategic Development Directors
  • Heads of Universities
  • Analysts and industry experts

Raffle Prizes

All participants will have the chance to win prizes.

raffle prize 

Contact Us

Elvira Khapsalis

Senior Conference Manager

+7 777 555 4458

Mariya Zhilina

Senior Account Manager

+7 495 9 747 747

About IDC

56 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit