Licensed & Customized Content
Is your business struggling to deepen engagement and create compelling content?
IDC’s Licensed & Customized Content practice adapts content built around businesses brand association with relevant technology topics/trends. IDC leverages expert thought and opinion from the analyst pool/community and published content to develop custom assets tailored to businesses marketing messages, aimed at validating business communications goals.
All initiatives are supported by unparalleled IDC subscription research and analyst opinion, industry recognized credibility, and international reach.
Why is Licensed & Customized Content important?
We make it easy for you to license and use IDC Published Research. You can obtain the digital distribution rights for an existing published document or excerpt, so that you can share it with your target audience.
Benefits of Licensed Content
Short time to market (Generally 1-2 days to delivery)
You can also work with us to combine existing subscription research with customized insight and commentary from an IDC analyst into an IDC White Paper or Spotlight.
Benefits of Customized Content
Developed around client message
Multiple formats available
Flexible price points
Leveraging the IDC brand
IDC Content Marketing Portfolio
Explore how IDC’s Licensed & Customized Content Portfolio integrates into Digital Marketing Campaigns
Leverage the IDC Licensed & Customized Content Methodology and Approach
IDC Content Marketing Portfolio
How IDC’s Licensed & Customized Content Portfolio integrates into Digital Marketing Campaigns:
- Published research reports and presentations
- Infobriefs, eBooks
- Webcasts and Speaker Engagements
The IDC Licensed and Customized Content Methodology and Approach:
Digital distribution rights for an existing published IDC document or excerpt provides you with a license to share the research with your target audience.
An IDC white paper or spotlight, pulls from IDC’s published research, and combines it with customized insight and commentary from an IDC analyst.
Extend reach of your licensed content by distributing it across channels in a variety of media such as:
- Data graphics
- Infographics with animation
- Short videos
- Social media posts
Content Marketing Case Study
Develop compelling content, messaging, and campaigns that engage your target audience and compel actions that move your prospects and customers along the buying cycle.Download Case Study
As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC can help create the content your business needs to get noticed and become the preferred solution for your buyers.
IDC’s Content Marketing Services empowers your technology marketing with global insights, trusted counsel and quality content that helps strengthen your audience engagement and move your prospects and customers along the buying cycle.
At IDC, we believe that research-driven insights and customized content will make your brands, products and services stand out from competition. That’s why we offer integrated, end-to-end content marketing services.