Licensed & Customized Content
Is your business struggling to deepen engagement and create compelling content?
IDC’s Licensed & Customized Content Practice adapts content built around businesses’ brand association with relevant technology topics and trends. IDC leverages expert thought and opinion from the analyst community and published content to develop custom assets tailored to businesses’ marketing messages, aimed at validating business communications goals.
All initiatives are supported by unparalleled IDC subscription research and analyst opinion, industry recognized credibility, and international reach.
Why is Licensed & Customized Content important?
We make it easy for you to license and use IDC published research. You can obtain the digital distribution rights for an existing published document or excerpt, so that you can share it with your target audience.
Benefits of Licensed Content
Lower cost
Short time to market (generally 1-2 days to delivery)
Analyst insights
You can also work with us to combine existing subscription research with customized insight and commentary from an IDC analyst into an IDC White Paper or Spotlight.
Benefits of Customized Content
Developed around client message
Multiple formats available
Flexible price points
Leverage the IDC brand
IDC Content Marketing Portfolio
Explore how IDC’s Licensed & Customized Content Portfolio integrates with digital marketing campaigns.
Our Process
Leverage the IDC Licensed & Customized Content methodology and approach.
IDC Content Marketing Portfolio
How IDC’s Licensed & Customized Content Portfolio integrates into Digital Marketing Campaigns:
Licensed Content
- Published research reports and presentations
- Excerpts
- Abstracts
Customized Content
- InfoBriefs, eBooks
- White Papers
- Spotlights
- Webcasts and speaker engagements
- Infographics
- Videos
- Blogs
- Microsites
Content Marketing Case Study
Download Case StudyContent Marketing Overview
Download More InformationContact IDC Custom Solutions
Contact UsOur Process
The IDC Licensed and Customized Content methodology and approach:
Licensed Content
Digital distribution rights for an existing published IDC document or excerpt provide you with a license to share the research with your target audience.
Customized Content
An IDC White Paper or Spotlight, pulls from IDC’s published research, and combines it with customized insight and commentary from an IDC analyst.
Extend the reach of your licensed content by distributing it across channels in a variety of media, such as:
- Data graphics
- Quotes
- Blogs
- Infographics with animation
- Short videos
- Social media posts
Content Marketing Case Study
Download Case StudyContent Marketing Overview
Download More InformationContact IDC Custom Solutions
Contact UsContent Marketing Case Study
Develop compelling content, messaging, and campaigns that engage your target audience and compel actions that move your prospects and customers along the buying cycle.
Download Case StudyAbout IDC Custom Solutions
As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC’s Custom Solutions group helps clients plan, market, sell and succeed in the global marketplace. We create actionable market intelligence and influential content marketing programs that yield measurable results.