Licensed & Customized Content

Is your business struggling to deepen engagement and create compelling content?

IDC’s Licensed & Customized Content practice adapts content built around businesses brand association with relevant technology topics/trends. IDC leverages expert thought and opinion from the analyst pool/community and published content to develop custom assets tailored to businesses marketing messages, aimed at validating business communications goals.

All initiatives are supported by unparalleled IDC subscription research and analyst opinion, industry recognized credibility, and international reach.

Why is Licensed & Customized Content important?

We make it easy for you to license and use IDC Published Research. You can obtain the digital distribution rights for an existing published document or excerpt, so that you can share it with your target audience.

Benefits of Licensed Content

Lower cost

Short time to market (Generally 1-2 days to delivery)

Analyst Insights

You can also work with us to combine existing subscription research with customized insight and commentary from an IDC analyst into an IDC White Paper or Spotlight.

Benefits of Customized Content

Developed around client message

Multiple formats available

Flexible price points

Leveraging the IDC brand

IDC Content Marketing Portfolio

Explore how IDC’s Licensed & Customized Content Portfolio integrates into Digital Marketing Campaigns

Our Process

Leverage the IDC Licensed & Customized Content Methodology and Approach

Content Marketing Case Study

Develop compelling content, messaging, and campaigns that engage your target audience and compel actions that move your prospects and customers along the buying cycle.

Download Case Study

About IDC

As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC can help create the content your business needs to get noticed and become the preferred solution for your buyers.

IDC’s Content Marketing Services empowers your technology marketing with global insights, trusted counsel and quality content that helps strengthen your audience engagement and move your prospects and customers along the buying cycle.

At IDC, we believe that research-driven insights and customized content will make your brands, products and services stand out from competition. That’s why we offer integrated, end-to-end content marketing services.

Leverage IDC’s Industry Vertical and Technology Research and create compelling content

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