Licensed & Customized Content

Is your business struggling to deepen engagement and create compelling content?

IDC’s Licensed & Customized Content Practice adapts content built around businesses’ brand association with relevant technology topics and trends. IDC leverages expert thought and opinion from the analyst community and published content to develop custom assets tailored to businesses’ marketing messages, aimed at validating business communications goals.

All initiatives are supported by unparalleled IDC subscription research and analyst opinion, industry recognized credibility, and international reach.

Why is Licensed & Customized Content important?

We make it easy for you to license and use IDC published research. You can obtain the digital distribution rights for an existing published document or excerpt, so that you can share it with your target audience.

Benefits of Licensed Content

  • Lower cost

  • Short time to market (generally 1-2 days to delivery)

  • Analyst insights

You can also work with us to combine existing subscription research with customized insight and commentary from an IDC analyst into an IDC White Paper or Spotlight.

Benefits of Customized Content

  • Developed around client message

  • Multiple formats available

  • Flexible price points

  • Leverage the IDC brand

IDC Content Marketing Portfolio

Explore how IDC’s Licensed & Customized Content Portfolio integrates with digital marketing campaigns.

Our Process

Leverage the IDC Licensed & Customized Content methodology and approach.

Content Marketing Case Study

Develop compelling content, messaging, and campaigns that engage your target audience and compel actions that move your prospects and customers along the buying cycle.

Download Case Study  about Content Marketing

About IDC Custom Solutions

As a premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, IDC’s Custom Solutions group helps clients plan, market, sell and succeed in the global marketplace. We create actionable market intelligence and influential content marketing programs that yield measurable results.

Leverage IDC’s Industry Vertical and Technology research and create compelling content.

Contact Us