Become a Client

A Sales Enablement Strategy That Drives Sales Performance

Forge meaningful connections with buyers by leveraging the right sales enablement tools.

We are in an era where tech buyers initiate their purchase journey online. As a sales professional navigating the ever-evolving ICT market, you need to understand the shifting motivations and intents throughout your customers’ journey. This understanding is your pivotal moment to develop sales enablement content that cultivates precise digital and interpersonal interactions across the entire customer lifecycle.

At the heart of our approach is cutting-edge research; it powers our sales enablement tools, which empowers you to craft a robust sales enablement strategy—a strategy that seamlessly aligns with your customer lifecycle, driving optimal performance for your sales teams.

A Proven Customer Value Selling Formula To Support Your Sales Enablement Strategy

Make Every Connection Count, at Every Stage of the Customer Lifecycle

  1. 1.

    Make it easy for customers to buy

    Ensure your sales enablement content is designed to empower your sales team in delivering value. Adaptability to the changing needs throughout the customer lifecycle is key to its effectiveness.

  2. 2.

    Develop a value selling and marketing strategy

    Align your marketing content to effectively sell the value your solutions deliver.

  3. 3.

    Develop an integrated approach

    Align sales, customer success, and value management teams for a consistent value story throughout your customer lifecycle.

  4. 4.

    Make it easy for your sales teams to sell

    Invest in cutting-edge lead generation tools to automate the customer value selling process and create a digital repository.

Elevate Your Sales Enablement Strategy

Our sales enablement tools offer a deeper understanding of tech buyer priorities and purchase drivers. We provide comprehensive business value and sales enablement programs ensuring your value proposition is not just conveyed in marketing content but captured in an ongoing value discussion throughout the selling process.

Build your sales enablement toolkit

Learn more about IDC’s Sales Enablement solutions.

  • What is Customer Value?

    Customer value is subjective, encompassing perceived benefits and positive experiences beyond cost. Explore best practices for addressing business needs and utilizing sales enablement content across the customer lifecycle.

    download checklist What is Customer Value?
  • How to Start Value Selling

    Value selling places the onus on you to grasp your customer's perception of value and position your solution as the ultimate choice. This eBook focuses on buyer's expectations, underscoring the importance of value selling.

    download ebook How to Start Value Selling
  • Designing a Sales Training Program

    A valuable read for sales enablement leaders who need to strategically integrate sales enablement tools and content to align teams, achieve go-to-market success, accelerate deal closures, and increase revenues.

    read blog Designing a Sales Training Program
  • Adaptive Sales Enablement Strategy

    Drive business growth with a sales enablement strategy that accounts for changing purchase behaviors of B2B buyers and construct narratives that align with your customers lifecycle and changing strategic priorities.

    download ebook Adaptive Sales Enablement Strategy

Empower Your Sales Enablement Strategy.
Engage Today’s B2B Buyers

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives