Channel Development and Management Data Playbook

Find, Manage, and Retain the Right Partners in the AI Era

AI is reshaping the technology landscape, but 80% of channel partners risk missing AI-driven growth opportunities due to challenges in identifying relevant opportunities. In this rapidly evolving market, vendors must rethink their channel development and management strategies to stay ahead.

How can you ensure your channel strategy aligns with the AI revolution?

This IDC eBook provides data-driven insights to help vendors identify, recruit, enable, and retain the right partners, maximizing success in an AI-driven world.

Unlock Actionable Insights for Every Stage of Channel Management:

  • Partner Recruitment – Identify and attract partners aligned with your AI vision.
  • Onboarding & Training – Coordinate selling approaches with shared resources and guidance.
  • Enablement & Support – Provide collaboration tools and strategic direction.
  • Performance Management – Monitor partner success and optimize engagement.
  • Growth & Expansion – Expand market opportunities through strategic partnerships.
  • Retention & Renewal – Maintain strong relationships and manage renewals effectively.

Leverage Exclusive IDC Data:

With IDC’s vast industry data, vendors can make informed, data-backed decisions across all aspects of channel partner management:

  • 115+ Technologies
  • 132K+ Contracts (51K+ in EMEA)
  • 3000+ Vendors
  • 600K+ Partners (245K+ in EMEA)
  • 190K+ Buyer Data Points (86K+ in EMEA)

Download the eBook Now

Discover how IDC’s data can empower your channel strategy, ensuring you stay competitive and maximize partner success in the AI era.

Get your copy today!