Future of Work

El futuro del trabajo como elemento clave de la misión de las organizaciones

In-Person Event | Madrid
May 23, 2023


The workplace is under major transformation – where, how and most importantly why work happens is being redefined. The latter is behind the Great Resignation, as disengaged employees are failing to find purpose through their work. Today, more than ever, companies need to re-evaluate what’s their core reason for being, their raison d’être, and how they can have a unique and positive impact on society and the planet. ​

Purpose-led organizations are inspiring and successfully engaging their people towards a higher set of goals. They’re also delighting customers and outperforming for investors, because purpose doesn’t compromise profit.  Their North Star is embedded in how work gets done and, in their decision-making, helping navigate the uncertainties of the new era. When work has direction and is transformed into purpose is powerful and energizing.

The 21st century economy requires workers to operate as dynamic, reconfigurable teams that can quickly adapt to business demands and new market requirements-anytime, anywhere, and from any physical location.

The change of operations model in organizations and the trend towards a hybrid model shows the growing challenges associated with managing a hybrid and mutable workforce. In this event we will address the challenge of increasing employee productivity in a mobile environment, and the characteristics that this workplace must have to adapt to the new organizational and business model changes associated with this new agile business model. 

Hear from leaders

Pilar Llácer

Especialista en Recursos Humanos, Transformación Digital, Sostenibilidad y Liderazgo Ético (PhD).

Ignacio Cobisa

Consulting Manager

Lluís Altés

Senior Business Solutions Strategist, VMware

Enric Mañez

Enterprise Security Sales, Akamai Technologies

Miguel Romera

Director de Digital Workplace en GE Healthcare

Michel Rodríguez Fayet

Responsable del Equipo de Colaboración, CISCO

Jorge Vázquez

Country Manager Iberia en NUTANIX

Juan Sañudo

Major Account Manager, Poly - HP

Luis Ángel Hernando

Mobile workplace manager, Leroy Merlin

Genaro Escudero

EUC Sales Engineer, Dell Technologies

Óscar Sánchez

Digital Workplace Products Manager en Almirall

Ángel Cruz Fernández

Director Comercial Atos España

Ivan González

Sales Head de Information Display de LG Business Solutions

Guzmán de Yarza

Global Head of Workplace Strategy Capability en JLL

Ignacio Roger Vallés

Account Executive, Pleo

Alejandro Expósito

Digital, Innovation & Cultural transformation Head, Merck

Pedro Marques

Technical Solutions Architect en ThousandEyes (part of Cisco)

Alberto Fernández

Director, EMEA Sales & Global Channel, AnyDesk Software

Vicente Lorente

Solution Consulting Team Leader, Southern Europe, Nexthink

Fernando Muñoz

Director de CIO Executive Council, Foundry

Santiago Maestro

Networks, datacenter, UC&C and workplace specialized technical services manager, Repsol

César Rodríguez Alonso

Responsable de puesto de usuario, PRISA

Pilar Inés Sánchez

Project Manager of Mixed Reality Projects, Airbus

Olga Serrano

Directora de Personas y Desarrollo Organizativo Directora de Personas y Desarrollo Organizativo de Farmacias Trébol

Santiago Ferrada

Head of Spain- Corporate Business - Gympass

Raquel Gil Fombellida

Directora de People Sanitas Seguros

Mario Santiago

Strategic Accounts en InfoJobs

Pedro J. Méndez

Responsable Global Talento y Cultura BBVA Engineering

Ángel Niño

Concejal delegado del Área de Innovación y Emprendimiento en el Ayuntamiento de Madrid. Presidente de MercaMadrid.

Future of Work Partners

  • Connect and build pipeline
  • A unique chance to speak to a qualified audience
  • A chance to demo
  • Follow up activities
  • 360º global communication campaign

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Contact Us

Maite Narvaez

Senior Conference Specialist

+34 91 787.2159

IDC & Foundry Digital Events

IDC and Foundry join forces to develop the major technology digital events for 2022 that will provide quality information by independent experts with comprehensive editorial coverage by Foundry. By producing the industry’s largest events together, IDC and Foundry are combining their digital strength and impact, media coverage and IT decision-maker outreach to create an unrivalled event series focused on helping senior IT decision makers and vendors work through every main tech trend driving the Spanish economy. Together, the two companies will build an important set of centerpiece events where supply, demand and market trends support the advancement of Spain’s technology infrastructure.