IDC Financial Forum The Sound of Future. Financial Services Unplugged

In-Person Event | Bucharest | November 21, 2023

What is it About?

IDC Financial Forum 2019 aims to guide financial institutions in their on-going transformations towards a connected core.

Through our specialized insights and thought-leadership sharing from top executives, the Forum helps attending organizations, vendors and customers alike, to better prepare for open, agile and dynamic financial services.

We work directly with CxOs to ensure we share with you their priorities and insights. The dialogue we create with key stakeholders from the industry help us deep dive into the right priorities and relevant content for the event.

Join us on November 14th to hear industry-leading voices speak and immerse yourself in insight – on success, failure and the future of change.

Key Topics


Open Banking Strategies

Partnerships between business platforms and partner ecosystems are critical for accessing new customers.


Conversational Banking

Chatbots & digital assistants now process complex instructions, initiate payments & manage customers accounts.


Connected Core

Integration of third-party solutions from fintech marketplaces.


Cloud Computing

The shift of operational workloads to public & Private cloud.


The Future of Work in DX

The challenge of making them work in the banking ecosystem.


Personalization at Scale

The move from traditional Batch campaigning to a real-time insight-based digital sales, defined by next-gen CRM capabilities.


The challenges that financial institutions are facing today require a closer than ever cooperation between core departments. The event will address topics that concern IT departments, Digital departments, Marketing, HR and Retail from banking, insurance, and non-banking financial institutions.

Join like-minded peers to learn new perspectives and case studies through presentations, panel discussions & interactive round tables.


Time Event & Speakers

Registration & Welcome Coffee


Forum Opening

Alina Georgescu

Regional Director, IDC SEE

IDC Keynote | Future of Customer: The Omni-Channel Experience

Daniel Garcia

Sr. Research Analyst IDC Financial Insights

Industry Keynote | The Way of the Future

Miruna Senciuc

Chief Executive Officer, BNP Paribas Personal Finance

Technology is shaping not only what and when we buy but is also changing who we are. Current best practices from digitally-determined companies prove that people are at the center of technology investments – be they customers, employees or managers.

In this session Ms. Senciuc will present their new policy related to the flexible working program: The Way of the Future. Flexibility is the umbrella term used to describe any role that breaks the traditional norm of a rigid 9-to-5, five-day week structure.


Join the industry keynote to find if new ways of working are a threat or an opportunity for future-looking companies and hear our guest’s prognosis for the future of the workplace.






Adrian Floarea


Ovidiu Seceleanu

Head of B2B IM Division, Samsung Romania

Securing the Financial Industry with SD-WAN & SD-Branch

Adrian Danciu

Senior Regional Director, South Eastern Europe, Fortinet

IT Leaders Debate | Enabling Platforms

Daniel Popescu

ICT Strategy Director, Banca Transilvania

Cristian Dinu

CIO, Allianz-Tiriac Asigurari

Răzvan Savu

Senior Consultant, IDC Romania

“Building enabling platforms vs. upgrading core systems” will be one of the key decisions financial institutions will need to take in the upcoming years to realize their digital vision.Our debaters, Daniel Popescu from Banca Transilvania and Cristian Dinu from Allianz Țiriac, will each make the case for one side of this challenge, giving our guests more information to drive their decisions.

The debate will be moderated by, who will try to unearth the critical principles behind this move.


Transform to Innovate | Bring higher value offerings to market faster

Radomir Bordon

Director Commercial Presales CEE, DELL Technologies

Key Data Intelligence Indicators A Bank CEO should have in 2020

Alex Cernătescu

CEO & Co-Founder – Stefanini Infinit

Coffee Break & 1-2-1 Meetings


Talk Show | Managing Polarities

Costi Stratnic

Vice President of the Management Board, Omniasig VIG

Cristian Mihai

Head of Enterprise Services, NN Romania

Alina Georgescu

Regional Director, IDC SEE

The Space Between the Notes | Communication in Financial Industry

Teodora Meţiu

Public Speaking Trainer

Going Beyond Availability

Dan Popa

Territory Manager for Romania, Bulgaria and Albania, Veeam Romania

Businesses are facing new demands from end-users including access to data and applications 24/7, no patience for downtime or data loss, and exponential data growth at 30-50% per year. With the hyper-growth and hyper-sprawl of today’s data, traditional data management is not enough. Data must become available. Veeam helping organizations to better leverage their investments in the modern data center.


Open Banking and how to capitalize all benefits

Andrei Berghian

Open Banking Strategist, Asseco SEE

Open Banking is the beginning of the new digital financial services era, led by an ecosystem composed of banks, fintechs, bigtechs and financial tech suppliers. First step in entering this era has been achieved through using APIs as mechanisms for accessing services based on large data volumes. Next step in building digital services is aggregating and services exposed through PSD2 regulation and building complex solutions based on them. Overcoming the challenges of standardizing, monitoring, documenting, consuming and analyzing in a comprehensive way the financial information is the key to re-inventing the financial services delivery paradigm.



Debate | Battle Drums: CIO vs. CDO

Răzvan Sighinaş


Marian Ignat

Executive Director, Digital Banking BCR

Alina Georgescu

Regional Director, IDC SEE

As organizations seek to enhance their digital transformation initiatives, one question that crosses everybody's mind is: How will the Future of IT in financial services look like, CIO or CDO oriented?

To seek an answer to this question, we have invited Razvan Sighinas from ING Romania and Marian Ignat from BCR, for an engaging debate. The session will be moderated by: Alina Georgescu, Regional Director SEE, IDC



Business by Design | The Shifting Banking & Financial Markets Landscape

Mihaela Cuţui

IBM iX Customer Engagement and Design Lead - CICs Europe, IBM

On-stage interview | The CIO in 2020: Time for the Orchestrator to Shine

Adina Buzduga

Principal, Pedersen & Partners

Răzvan Savu

Senior Consultant, IDC Romania

Join this session to find answers to questions such as:

  • What are the personal goals of a Technology Leader over the next 3-5 years?
  • What Type of Tech Leadership Can We Expect? (Operational, Strategic, Disruptive)
  • Technology Moving Away from Tech ‘Obsession’ to Business ‘Obsession'


The first Romanian language model

Andrei Petreanu

Tech-Lead Machine Learning Research-Engineer, Cegeka Romania

Oracle ERP and EPM Cloud: A Day in the Life of Tomorrow's CFO

Marek Kozlowski

Sales Development Manager CEE, Russia & Israel, Oracle

Noni Zota

Financials & SCM Leader, Oracle

Networking Lunch & 1-2-1 Meetings


Future Enterprise | IDC Micro-Workshops

Răzvan Savu

Senior Consultant, IDC Romania

Closing Cocktail & Networking


LIVE Performance | Inspirational Surprise by CROSSFINGER

General Details

November 14, 2019

8:30 AM



 Registration fee
Free admission for invited guests only. Registration fee applies for IT vendors & business consultants.


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Event Concept Partner
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To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Alina Georgescu via email, at

Photo Gallery

Intro Movie

First soundwaves of The Sound of Future – Financial Services Unplugged were launched in ether. If you were not there with us press play and watch how we mixed music with everyday job activities.


Contact Us

Alina Georgescu

Regional Director, IDC SEE

Larisa Mihu

Country Manager

+40 724 293 366

About IDC

59 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit