IDC Future of Work The impact of digitalisation

DIGITAL Event | Online | November 18, 2020


Join us for the "IDC Future of Work" online event on the 18th of November, 2020 where we will discuss the below topics and many more:
Why Work Models Require Change​
As organizations accelerate and expand digital transformation initiatives, traditional work models aren't nimble enough, adaptive nor scalable. “Digital workers” will make up a growing share of the workforce, enabling human workers to drive new value with skills such as imagination, creativity and empathy gaining prominence. This requires entirely new work environments, organizational structures and metrics for success.
What Future Work Models ​Look Like
Organizations will re-think the concept of work and how it is done, embracing human-machine collaboration. They will create dynamic and reconfigurable work models that result in empowered, outcome-focused, multi-disciplinary teams that are formed to address the tasks at hand. Organizations will provide an agile modern workspace to securely, effectively and productively support an increasingly diverse, distributed and dynamic workforce. And they will enable employees to become life-long learners, nurturing the skillsets required to compete for years to come.

Event Highlights

We would like to thank all the delegates and the partners who participated at this event.

A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

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General Information


Webinar Format


November 18th




It is important that in this discussion about the future — of the organization, economy, and education — all stakeholders should speak up. All those who have an influence on the future of the labor market are welcome to participate in the Future of Work conference.
We invite CEOs, COOs, CFOs, CIOs, and CHROs to engage collectively and beyond their departmental silos, contributing to a dialogue that benefits from all perspectives. 
Technology is just a tool – a human being decides how or where it will be implemented. The future of work will not be determined by humans or technology alone, but by the two working together. Let's join forces and plan the future of our organizations.


Key Topics


The hybrid workplace (home office, smart vs healthy office)


Employee experience


Automation Technologies, Reshoring, Robotics and the „Augmented Worker”


Lifelong learning, digital skill gap


Workflow / task automation


Shared leadership. End-to-end accountability


Virtual communications


Security and the Future of Trust


Time Event & Speakers

Welcome Address

József Bakk

Country Manager, IDC Hungary

A blueprint for the Future of Work in the Next Normal

Angela Salmeron

Associate Research Director, Future of Work, IDC

No one could have witnessed the state of the world today. Besides the death toll, the current pandemic has thrown the European continent into the deepest recession since World War II. This is an important inflexion point in history and there is no return. The world will never be the same post-crisis - like the virus, it has mutated in something stronger.

In the workplace, the current crisis has been a catalyst for profound workforce transformation. Companies that have succeeded with business continuity and resilience during the crisis, were led by an agile, engaged and highly skilled workforce.

Whilst no one has a blueprint for the next normal, we can all consider the lessons of the recent past and re-imagine constructively our future. How would we like it to be? We believe the following elements will be shaping the next normal:

• Working from home or in the office? Welcome the hybrid workplace

• Automation and intelligent technologies creating superior employee experience

• High performance teams that are adaptable to a volatile changing world

• Employee empowerment and trust and new leadership models

• Lifelong learning that fosters a culture of innovation

• Wellbeing in the workplace



Building a cyber-aware culture at work

Árpád Tóth

Country Manager Hungary, Enterprise Account Manager South-East Europe, Kaspersky

Eugene Kaspersky

CEO, Kaspersky

How to stay connected and healthy when your workplace is anywhere

Mónika Veres

Sales Manager - Client Solutions, SEE, NEE and Hungary, DELL Technologies

The Future of Work is Now

Péter Varga


"The most important pillar of the MOL 2030 Strategy is 'People First', as a future cannot be built without people. In order to remain an attractive alternative in the labor market, working conditions must be the same, both physically and digitally.

I believe that the best way to increase efficiency and productivity is through digital transformation, and it starts there by digitizing work processes so that it becomes part of everyday work.

At MOL Group, we have built a digital work environment along this vision, from which the user only sees the tip of the iceberg (Digital Work Environment, Mobile Devices, “Work from Anywhere”). This practically means a completely rethought IT infrastructure and Cyber ​​Security, as the focus is on the user experience.

The program wasn’t created for a virus-induced situation and we didn’t envision it, but it allowed 10,000 people to switch to full digital work. The pandemic accelerated this process by 5 years. "


Future of Work: Moving from Business Continuity to Business Resiliency

Albert Nagy

IT Director, BKV Zrt.

Tibor Szöllősi

Director of IT Operation, Hungarian Post

István Péter Martis


A Panel Discussion

2020 was an unusual year for the world, and with it for the companies. From one minute to the next, we were faced with the need to organize work differently than we had done for decades. With this, bringing a number of challenges. New technologies and devices have become known and popular, and at the same time we have faced new dangers. To all of these challenges we need to respond with minimal damage to the “Core business”. The new situation has opened a new era in terms of both technology and HR. More than half a year after that, we already have experience, but the main issue in this panel discussion is not how pandemic affecting the present, but how to look at the workplace of the future and, in addition, what issues arise with business continuity and resilience.


Open source is the backbone for driving digital innovation

Zsolt Hargitai

Business Development Manager, SUSE

The pandemic has created new work environments which has come along with new challenges for the enterprises. In order to adapt to the new situation, organisations need to change their IT systems to make them suitable for supporting modern workplaces. Open source technologies provide the best foundation for this digital transformation and innovation. SUSE, the expert of open source solutions, explains how companies can leverage them to introduce new applications in support of a new type of work while taking advantage of advanced technologies such as artificial intelligence, IoT, cloud-based applications or containers.


Benefits of Robotic Process Automation & Grape IoT Platform

Németh Norbert

Sales director , Grape Solutions

In today’s altered and competitive business environment it is even more essential to use our resources in the most efficient way and keep up with developments and growths. In order to be compliant with current challenges, automatizing manual processes with software robots could one the best alternative to lower errors, enhance efficiency and optimize costs. Another main stream topic is monitoring our hardwarepark/ IoT device fleets and harmonizing them for the best performance. Grape IoT platform provides a smart solution for that.


Oracle Cloud in the service of adaptive IT

János Szuhanyik

Technology Sales Director, Oracle Hungary

The recent period has also changed the way Oracle operates, requiring a new approach to serving dynamic customer needs. The digital transformation of the traditional B2B sales model requires different approach for every organization.

The technology aspect has been accelerated, the future is now visible as present solution: Cloud services delivers significant value to either creating a new business model or optimizing existing environments.

How do these fit in the adaptive corporate IT and business needs?

The presentation provides an overview of the Oracle solutions offering to the customers and also provides a summary of the free digital platform for employee learnings.



"Data as a key component of digitalization"

Miklós Czeglédi

Chief Digital Officer, Auchan Retail Hungary

Gábor Kollarics

Head of Data Office, CIB Bank

József Bakk

Country Manager, IDC Hungary

Panel Discussion



The role of data has been the subject of numerous articles, scientific dissertations, and conferences over the past decade. The reason for this is clearly the growth of data assets and their changing role. The proper management, use and analysis of these assets play a key role in corporate digitization, and it can serve as a driving force for this transformation. The digital transformation of an organization is also about how we use our own and external data to create the most optimal operation or to gain a competitive advantage. The purpose of the discussion is to get an idea of the current use of data assets and how it all fits into the “Future of Work” concept. For all this, we asked for the help of a leading expert responsible for data assets, IT and digitization.


Block Summary - moving to Sessions


Connect Discussions (Modern Corporate Work Environment and what is behind it & Training of "digital workers", current availability on the labor market)

László Stekl

Head of Information Technology in Retail Digital Factory, MOL Group, MOL

Gábor Verkmann

Director - Voice & Mobile services, GE Digital

Ferenc Gazdag

Head of Digital Transformation Center, MVM Group

György Strausz

President, Hungarian CIO Association

Session 1: Modern Corporate Work Environment and what is behind it
(Moderated by László Stekl & Ferenc Gazdag)

The compelling experience of recent months has highlighted that even a more digitally mature, prepared enterprise can have astonishing impact and risk on business continuity in an unexpected situation. It has become clear that collecting and possessing data and information is not enough anymore. It is also key to access, use and share them anywhere, anytime.

To this end, not only a paradigm shift is needed in terms of the used IT tools, but also a closer cooperation and flexibility between IT and business decision-makers.

In this section, we are looking for the answer to the methods and strategies that IT managers can use to support the effective implementation of mobility and teamwork, so business interests can prevail while maintaining the expected security factors.

Session 2: Training of "digital workers", current availability on the labor market
(Moderated by Gábor Verkmann & György Strausz)

We have expected for a long time that there will be greater demand in the labor market of the future for colleagues who are gradually evolving as a result of the digital transformation and will eventually have radically different qualifications and skills, a change that has been further accelerated by the pandemic.

Compared to the qualities that were previously considered important or just expected, completely different aspects come to the fore, but what are the hard and soft skills that define the ideal “digital worker” of the future? Can the education system be expected to transform traditional methods in a short term, or will companies have a role to play in providing the right training and development to suit their individual needs?

What effect will all this have on the existing organizational model and how will it transform the relationship and expectations of employers and employees?

During the discussion, we would like to reveal how today's dominant companies are reacting to this change, and what do they need to pay special attention to, in order to maintain their position in the increasingly fierce competitive situation.


Online Networking

Connect Sessions

Modern corporate work environment and what is behind it
Training of "digital workers", current availability in the labor market


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Bettina Bodnar

Conference Project Manager

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