IDC European Future of Work Digital Summit 2021

DIGITAL SUMMIT | June 22, 2021
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Navigating the Next Normal with a Human First and Purpose-Driven FoW Strategy


We are at an inflexion point in history. Uncertainty, rapid change and disruption are becoming patterns of our new reality, and the models and assumptions of the past are no longer valid to build our future (quoting Einstein: “don’t use old maps to explore the new world”). Whilst digital transformation is positioned as the panacea for success, this approach leaves out two fundamental core components: on the one hand, that “humans” are the engine behind any digital change; on the other hand, that a “purpose-driven organization” is the vision and ultimate goal of everything, a company’s North Star. They’re vital for business resiliency and growth, and they’re the anchor of a Future of Work Strategy.

To succeed in the Future of Work, or the new paradigm of work, companies need to effectively address the following questions: how to manage and secure a distributed workforce in a hybrid working environment? How automation and intelligent technologies will augment employees and create new business value? How can organizations quickly adapt and respond to change? And, finally, and most importantly, what are the traits of a good leader?

During the IDC European Future of Work Digital Summit 2021, we addressed these questions and the concept of Navigating the Next Normal with a Human First and Purpose-Driven FoW Strategy, we can all consider the lessons of the recent past and re-imagine constructively our future.

Watch our IDC Analysts and expert Speakers during this exclusive Digital Event Experience.

We hope you enjoy this on-demand content and look forward to connecting with you soon!

Roberta, Angela, Jan and Mick


Event Highlights

We would like to thank all the delegates and the partners who participated at this event.

A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

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Time Event & Speakers

Reception Open: Dial In & Looking Around


IDC Welcome Address & Navigation Guidance

Mick Heys

Vice President, Future of WorkSpace & Imaging, IDC

IDC Opening Keynote: Navigating the New Era with a Future of Work Strategy

Angela Salmeron

Associate Research Director, European Future of Work, IDC

Platinum Partner Keynote: Necessity is the Mother of Re-Invention – The Opportunity of Change

Roger Benson

Sr Director Commercial - AMD EMEA

While all organizations have been impacted by the global pandemic, some have successfully leveraged the disruption to their advantage. Those that have openly embraced hybrid working, digital channels, and new innovative solutions have successfully re-invented themselves to become more competitive. This session looks at factors driving such changes, along with recommendations for leaders to best manage them.


Platinum Partner Keynote: Data vs Opinions: Managing risks of hybrid working

Oliver Cronk

Chief IT Architect, EMEA, Tanium, Tanium

Join Tanium's Oliver Cronk, Tanium's Chief Architect as he discusses how the world has evolved but our IT tools are still yet to catch up. Without data it is impossible to make effective decisions and manage the new era of hybrid working. 


Platinum Partner Keynote: Ushering a new era of Experiential Hybrid workplace – From Strategy to Action

Rakshit Ghura

VP & Global Head – Digital Workplace Services, HCL Technologies


The post-pandemic era is marred with uncertainties. Rapid changes in the workplace have forced enterprises to go beyond the short-term measures and redefine their vision for the workplace they want to provision for their employees.

Although enterprises have begun to plan for their employees' safe return to the workplace; the remote working is there to stay for a foreseeable future, supporting and securing this remote workforce and at the same time safeguarding the employees returning to the workspaces poses challenges that calls for a novel workplace strategy.

It is imperative for the companies to think strategically with a long-term vision of delivering a holistic and intelligent user experience that extends beyond the boundaries office as we enter the next era of hybrid work.


Moderated Q&A

Angela Salmeron

Associate Research Director, European Future of Work, IDC

Roger Benson

Sr Director Commercial - AMD EMEA

Oliver Cronk

Chief IT Architect, EMEA, Tanium, Tanium

Rakshit Ghura

VP & Global Head – Digital Workplace Services, HCL Technologies

Advisory Board Keynote: ‘Flexibility, choice & collaboration – the new frontier in the battle for talent’

Shaun Harley

Corporate Director - Communications & Future of Work, Homes England

Networking Break


Moderated Roundtables (Parallel Sessions)

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Roundtable A

14:20 - 14:40

Roundtable A: AMD Observations at the crossroads of risk and reward. How the pandemic has changed those calculations in our business.

Matt Foley

Director, Field Applications Engineering, AMD

Malini Paul

Research Manager, European Client Computing Group, IDC

Roundtable B

14:20 - 14:40

Roundtable B: Tanium: Trust vs Data - your experiences of managing hybrid working

Oliver Cronk

Chief IT Architect, EMEA, Tanium, Tanium

Robert Farish

Vice President and Managing Director, IDC Russia & CIS

Roundtable C

14:20 - 14:40

Roundtable C: HCL: Embracing Hybrid Working - People, culture, and technology

Rakshit Ghura

VP & Global Head – Digital Workplace Services, HCL Technologies

Thomas Vavra

Associate Vice President, Software, Customer Insights & Analysis, IDC CEMA

Break & Return To Stage


Advisory Board Keynote: Shaping the future of work: hybrid solutions for a liquid workforce

Francesco Federico

Chief Marketing Officer, UK & Ireland, JLL


The pandemic has had long term impact on working and living patterns that are redefining people expectations. To flourish in the "new normal", employers will have no choice but to lean into workforce preferences, pull in live, rich data and push out human-centric solutions. A once in a lifetime opportunity not only to shape new workplace solutions, but also to further the broader sustainability agenda.



Tech Talk: The Future of Work & The End of the Industrial Age

Nancy Hauge

Chief Human Resources Officer, Automation Anywhere

Is Industry 4.0 the Age of Automation? Industry 4.0 is dubbed the “fourth industrial revolution” but with most – if not all – management practices from the Industrial Age becoming obsolete, Industry 4.0 could be baptised as the Age of Automation. Join us for this talk to find out more from Automation Anywhere’s CHRO, Nancy Hauge.


Tech Talk: Unified Experience Management – the Secret to a Successful Hybrid Office

Leon Gilbert

Senior Vice President and General Manager, Digital Workplace Services, Unisys

How do you ensure experience parity in the hybrid office – for both your in-office workers and those working from home? Leon Gilbert, VP and General Manager of Unisys Digital Workplace Services will share his experience in achieving true ‘Unified Experience Management’ that goes well beyond basic monitoring of PC performance.


Advisory Board Keynote: Food for Thought: Disrupt HR

Jörg Staff

Member of the Executive Board, Chief People Officer, Fiducia & GAD IT AG

Networking Break


Return To Stage


Advisory Board Fire Side Chat

Bonnie Cheuk

Senior Director, Head of Business and Digital Transformation, AstraZeneca

Unai Obieta Jimenez

Data Strategy & Analytics Director, Adecco Group

Paula Aitkenhead

Global Well-Being Program Specialist, Global Human Resources, Schneider Electric

IDC European Future of Work Awards Ceremony

Roberta Bigliani

Group VP, Head of Insights and Future of Work Practice Executive Lead, IDC Europe

Summary & Conclusion

Roberta Bigliani

Group VP, Head of Insights and Future of Work Practice Executive Lead, IDC Europe

Angela Salmeron

Associate Research Director, European Future of Work, IDC

Mick Heys

Vice President, Future of WorkSpace & Imaging, IDC



Official End


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General Information


June 22nd, 2021


12:45 - 16:30 CET | 11:45 - 15:30 BST

Why attend


Get a head start on the market with insights from our leading analysts


Get inspired by visionary speakers with locally based cases


Maximize your time with insights and solutions to grow your business


Be surprised by unique network opportunities with other IT leaders

IDC European Digital Summits Platform

The IDC European Digital Summits will be run on an all-in-one live online events platform where attendees can learn, interact, and connect with people from anywhere in the world.



We will welcome you at our Digital Reception area where we will showcase the event schedule and our partners. We will guide you for a great time & a lot of exiting digital touch points.



You will get inspired by the professional stories shared by industry pioneers and IDC analysts. Our keynotes experts will answer questions, propose provoking online polls, take part in the chat and comment on what is happening. Everything is done live.



Learn about proven best practices through real-life case studies in moderated digital breakout sessions. This intimate experience is an opportunity to gain a clearer understanding of current organizations challenges.



Meet with peers to discuss common challenges and share concrete experiences thanks to our Networking feature using your webcam for up to 3 minutes.



Visit interactive booths leveraging digital content allowing you to explore key trends or discover more about innovative products.

Contact Us

Kathrin Hopkins

Conference Director

+49 172 628 4771

Nadja Bayraktar

Senior Sales Director

+49 (0)176 82064779

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit