IDC European Retail Executive Digital Summit 2021

DIGITAL SUMMIT | September 21, 2021
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Delivering the New Shopping Experience: Sustainable supply chain, intelligent store operations, and evolving ecosystems to transform customer journeys 


Shopping is changing faster than ever. With eCommerce surging to 30% of total retail sales in some countries, shopping patterns are transformed and call for a unified customer journey to match the expectations of technology-savvy and time-crunched consumers. The experience retailers deliver in the different stages of the shopping journey —from inspiration, discovery, purchase, fulfillment, and after sales services—their brand equity, data security, and sustainability credentials become increasingly important to generate customer loyalty and trust.

The growing complexity of the shopping journey puts further pressure on costs in an industry already operating on tight margins. Transforming operations is far from simple and ask for efficiency in the way the working parts of the retailer’s ecosystem—processes, assets, people, partners, and products—are leveraged to increase lifetime customer value. In this context, partner network, customer experience, and cost structure become the key business transformation priorities for European retailers over the next three years. 

Technology such as artificial intelligence (AI), analytics, Internet of things (IoT), cloud/edge-based foundations, that enables business use cases including 360º connected customer data management, predictive network inventory orchestration, and augmented knowledge worker, empowers retailers to re-think their business and better respond to customers expectations, increase efficiency and reduce the cost to serve.

During the IDC European Retail Executive Digital Summit 2021, we will look at the retailers’ ability to leverage technology to best use their resources and to enhance visibility and responsiveness across operations to reap the opportunities of this new retail phase.

We look forward to connecting with you soon!

Roberta and Filippo

Event Highlights

We would like to thank all the delegates and the partners who participated at this event.

A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

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General Information




September 21, 2021


12:45 CET | 11:45 BST



Time Event & Speakers

Reception Open: Dial In & Looking Around


IDC Welcome Address & Navigation Guidance

Ornella Urso

Senior Research Analyst, IDC Retail Insights

IDC Opening Keynote: Delivering the new shopping experience

Filippo Battaini

Head of IDC Retail Insight, Europe, IDC

Platinum Partner Keynote: Contextual customer experience and customer identity management

Angel Maldonado

CEO & Founder,

Platinum Partner Keynote: How Artificial Intelligence and Machine Learning is transforming network services for retail; enabling a shift in resources from back office operations to customer led innovation.

Keith Cahoon

Director Business Development, Juniper Networks


  • Experience first networking
  • AI and Automation
  • Delivering personalised experiences
  • Omnichannel

Platinum Partner Keynote: The evolving role of the store: experiential and distribution hub

Sean Lee

Vice President of Sales, EMEA, Sensormatic Solutions

Moderated Q&A

Angel Maldonado

CEO & Founder,

Keith Cahoon

Director Business Development, Juniper Networks

Sean Lee

Vice President of Sales, EMEA, Sensormatic Solutions

Giulio Raffaele

Research Manager, IDC Retail Insights

Advisory Board Keynote: Strategies for successful D2C operations

Colin Shenoy

Global technology transformation organization, Diageo

Networking Break: Chatroulette & Expo


Moderated Roundtables discussions (Platinum Partner 1-3) (Parallel Sessions)

Roundtable A

14:20 - 14:40

Roundtable A: The shopper’s journey: how to ensure consistent shopping experience across multiple interfaces

Angel Maldonado

CEO & Founder,

Federica Galvani

Research Analyst

Roundtable B

14:20 - 14:40

Roundtable B: Practical steps to execute AI-driven network operations and in-store customer experience

Keith Cahoon

Director Business Development, Juniper Networks

Giulio Raffaele

Research Manager, IDC Retail Insights

Roundtable C

14:20 - 14:40

Roundtable C: In-store automation and the evolving role of the store

Sean Lee

Vice President of Sales, EMEA, Sensormatic Solutions

Filippo Battaini

Head of IDC Retail Insight, Europe, IDC

Networking Break: Chatroulette & Expo


Return to Stage


Case Study by Public MediaMarkt and Milkman Technologies: An omnichannel approach for handling unexpected times

Spyros Triantafillou

Transportation & Last Mile Manager, PMM Public MediaMarkt

Antonio Perini

CEO. Milkman Technologies

Filippo Battaini

Head of IDC Retail Insight, Europe, IDC

Advisory Board Keynote: Reinventing customer engagement through innovative loyalty programs

Christos Kotelis

Team Manager, Head of CRM, Lidl Hellas & Cyprus

IDC Keynote Contactless by design: removing frictions from the shopping experience

Leslie Hand

Vice President, IDC Retail Insights

Advisory Board Panel Discussion: Thinking ahead: call to actions for retailers of the future?

Colin Shenoy

Global technology transformation organization, Diageo

Andreas Streubig

Senior Vice President Global Corporate Responsibility & Public Affairs, Hugo Boss

Claudio Bianchi

CIO, Kiko

Thijs van Mil

Head of Product, Transferz

Miha Kovač

Executive Director CoE, Data Services, Studio Moderna

Sinanudin Omerhodzic

Transformational CIO & CDO, Aldi

Summary & Conclusion

Filippo Battaini

Head of IDC Retail Insight, Europe, IDC

Ornella Urso

Senior Research Analyst, IDC Retail Insights

Giulio Raffaele

Research Manager, IDC Retail Insights

Networking: Chatroulette & Expo


Official End


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Partnership Opportunities

Benefits of Being a Partner at IDC’s European Retail Executive Digital Summit

IDCs European Retail Executive Digital Summit brings together the most influential CxOs and Line of Business Managers from the Retail industry across Europe. You will engage with these executives by providing relevant content to this audience that will support them in their business planning and KPIs.

We are building an immersive summit, with live interaction at your booth and virtual one-to-one meetings on digital network tables.

Whether your primary objective is to increase your brand exposure in the Retail Industry, demonstrate thought leadership, or drive new business, IDCs Retail Summit will support your business needs:

  • Engage with 70+ C-level IT and Line of Business Leaders on the Retail Industry: The IDC Retail Digital Summit is an invitation-only event. This means that attendees are handpicked to ensure the right level of seniority and target audience.
  • Return on investment: This event provides a critical and unique opportunity to educate the very top layer of decision makers within key enterprises. You will have access to this community for a further 6 months, and the opportunity to engage and educate them.
  • Get your message right: Leverage IDC analysts to create a powerful and empathetic message to optimize the impact of your speaking sessions and support lead nurturing.

Why attend


Get a head start on the market with insights from our leading analysts


Get inspired by visionary speakers with locally based cases


Maximize your time with insights and solutions to grow your business


Be surprised by unique network opportunities with other IT leaders

IDC European Digital Summit Platform

The IDC European Digital Summits will be run on an all-in-one live online events platform where attendees can learn, interact, and connect with people from anywhere in the world.



We will welcome you at our Digital Reception area where we will showcase the event schedule and our partners. We will guide you for a great time & a lot of exiting digital touch points.



You will get inspired by the professional stories shared by industry pioneers and IDC analysts. Our keynotes experts will answer questions, propose provoking online polls, take part in the chat and comment on what is happening. Everything is done live.



Learn about proven best practices through real-life case studies in moderated digital breakout sessions. This intimate experience is an opportunity to gain a clearer understanding of current organizations challenges.



Meet with peers to discuss common challenges and share concrete experiences thanks to our Networking feature using your webcam for up to 3 minutes.



Visit interactive booths leveraging digital content allowing you to explore key trends or discover more about innovative products.

Previous Event 2020

This is the visual summary of the IDC European Retail Executive Digital Summit 2020


For further information please click here

Contact Us

Kathrin Hopkins

Conference Director

+49 172 628 4771

Nadja Bayraktar

Senior Sales Director

+49 (0)176 82064779

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit