IDC Future of Work - Nordic

Navigating the Next Normal with a Human-First and Purpose-Driven FoW Strategy

DIGITAL FORUM | October 28, 2021
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This year’s theme is “Navigating the Next Normal with a Human-First and Purpose-Driven FoW Strategy”, and we will be focusing on four core FoW initiatives: the hybrid workplace, the augmented workforce, organizational agility, and leading with empathy. We believe these four areas are profoundly transforming the way we work and are pivotal for the success of a company’s digital journey.​

We are at an inflexion point in history. Uncertainty, rapid change and disruption are becoming patterns of our new reality, and the models and assumptions of the past are no longer valid to build our future (quoting Einstein: “don’t use old maps to explore the new world”). Whilst digital transformation is positioned as the panacea for success, this approach leaves out two fundamental core components: on the one hand, that “humans” are the engine behind any digital change; on the other hand, that a “purpose-driven organization” is the vision and ultimate goal of everything, a company’s North Star. They’re vital for business resiliency and growth, and they’re the anchor of a Future of Work Strategy.​

 To succeed in the Future of Work, or the new paradigm of work, companies need to effectively address the following questions: how to manage and secure a distributed workforce in a hybrid working environment? How automation and intelligent technologies will augment employees and create new business value? How can organizations quickly adapt and respond to change? And, finally, and most importantly, what are the traits of a good leader? These and other questions will be addressed at our Future of Work IDC Digital event.


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Time Event & Speakers

Attendee login, Networking and Expo area


Welcome by IDC

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Nordic & Benelux

Navigating the Next Normal with a Human-First and Purpose-Driven FoW Strategy

Angela Salmeron

Research Director, Future of Work, European Region, IDC

Becoming an ‘Anywhere Organisation’: The Next chapter… Going Beyond Working Remotely

Per Gustafsson

Senior Regional Director Nordic & Baltic, VMware

We’ve all become used to the pandemic-driven shift to working from home. Many organizations have gone even further to systematize what was initially an emergency response. But many are starting to wonder what lies beyond even this – how can remote working be turned into a business advantage for organizations? VMware believes that the answer is to become an ‘Anywhere Organization’: a business in which it no longer matters where work takes place - the user experience is the same, the level of security is the same or better, and managing it all can be done consistently, simply and transparently, wherever it’s happening. At this session, find out more about what’s required to become an Anywhere Organization, how doing so can improve your competitiveness and bottom line, and get some practical guidance and tips on how to get there.


Building an IKEA for generations to come: a discussion with Ulrika Biesért, People & Culture manager at Ingka Group (IKEA)

Ulrika Biesèrt

People and Culture Manager at Ingka Group, IKEA

Zoom’s transformational story: How technology is reshaping the economy and the future of work

Magnus Falk

CIO Advisor, Zoom
  • How Zoom handled the pandemic
  • WFH: a surprise that it worked two well
  • The hybrid future:  it’s being invented now

Matching talent with business value: reskilling and upskilling

Zachary Warren

Senior Director of Cybersecurity Advisory, Tanium

Fireside chat sessions (Parallel Sessions)

Fireside chat session 1

10:25 - 10:40

Building a Future-Proof Workforce: Linking Learning to Business Outcomes

Valerie Focke

Regional Director, Enterprise, EMEA, Coursera

Angela Salmeron

Research Director, Future of Work, European Region, IDC

Fireside chat session 2

10:25 - 10:40

How to create more resilient and engaging workplaces

Eamon Duffy

Head of Revenue Strategy and Enablement for EMEA, Asana

Martin Sundblad

Research Manager, IDC

Coffee Break


Implementing organizational and cultural change


Designing the workplace and the working life

Henrik Stenmann

CEO, IIH Nordic

How DNB use Intelligent Automation to boost customer experience

Linn Tronstad

Head of Robotics & AI, DNB

Final remarks

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Nordic & Benelux

Angela Salmeron

Research Director, Future of Work, European Region, IDC

Thank you for today - platform remains open for 30 minutes for networking


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General Information


October 28, 2021


08:30 - 12:00 CEST

Why Attend


Get a head start on the market with insights from our leading analysts


Get inspired by visionary speakers with locally based cases


Maximize your time with insights and solutions to grow your business thanks to 1-2-1 match-made agreements with leading suppliers


Be surprised by unique network opportunities with other IT leaders

IDC European Digital Forums Platform

The IDC European Digital Industry Forums will be run on an all-in-one live online events platform where attendees can learn, interact, and connect with people from anywhere in the world.



We will welcome you at our Digital Reception area where we will showcase the event schedule and our partners. We will guide you for a great time & a lot of exiting digital touch points.



You will get inspired by the professional stories shared by industry pioneers and IDC analysts. Our keynotes experts will answer questions, propose provoking online polls, take part in the chat and comment on what is happening. Everything is done live.



Learn about proven best practices through real-life case studies in moderated digital breakout sessions. This intimate experience is an opportunity to gain a clearer understanding of current organizations challenges.



Meet with peers to discuss common challenges and share concrete experiences thanks to our Networking feature using your webcam for up to 3 minutes.



Visit interactive booths leveraging digital content allowing you to explore key trends or discover more about innovative products.

Contact Us

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Benelux,, IDC Nordic

+45 24446502

Peer Jensen

Senior Sales Director, IDC Northern Europe Region, IDC Nordic

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit