This year’s theme is “Navigating the Next Normal with a Human-First and Purpose-Driven FoW Strategy”, and we will be focusing on four core FoW initiatives: the hybrid workplace, the augmented workforce, organizational agility, and leading with empathy. We believe these four areas are profoundly transforming the way we work and are pivotal for the success of a company’s digital journey.
We are at an inflexion point in history. Uncertainty, rapid change and disruption are becoming patterns of our new reality, and the models and assumptions of the past are no longer valid to build our future (quoting Einstein: “don’t use old maps to explore the new world”). Whilst digital transformation is positioned as the panacea for success, this approach leaves out two fundamental core components: on the one hand, that “humans” are the engine behind any digital change; on the other hand, that a “purpose-driven organization” is the vision and ultimate goal of everything, a company’s North Star. They’re vital for business resiliency and growth, and they’re the anchor of a Future of Work Strategy.
To succeed in the Future of Work, or the new paradigm of work, companies need to effectively address the following questions: how to manage and secure a distributed workforce in a hybrid working environment? How automation and intelligent technologies will augment employees and create new business value? How can organizations quickly adapt and respond to change? And, finally, and most importantly, what are the traits of a good leader? These and other questions will be addressed at our Future of Work IDC Digital event.
We would like to thank all the delegates and the partners who participated at this event.
A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.
If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.
Charlotte Poulsen
Vice President, Events and GMS, IDC Nordic & Benelux
Angela Salmeron
Research Director, Future of Work, European Region, IDC
Alex Lancee
Chrome Enterprise Benelux Lead, Google Chrome Enterprise
Erik de Geus
Regional Senior Director, Benelux, VMware
Magnus Falk
CIO Advisor, Zoom
Zachary Warren
Senior Director of Cybersecurity Advisory, Tanium
Valerie Focke
Regional Director, Enterprise, EMEA, Coursera
Eamon Duffy
Head of Revenue Strategy and Enablement for EMEA, Asana
Martin Sundblad
Research Manager, IDC
Simon Townsend
CMO, IGEL Technology
Google Chrome Enterprise
Google Chrome Enterprise provides the OS, browser, and devices your business needs to cloud-power your workforce. It empowers IT with the cloud-first, user-friendly business capabilities of Chrome OS, Chrome Browser, and Chrome devices. For more than a decade, Google has provided the reliable and secure Chrome Browser. Now with the future of work here, businesses of all types can benefit from a cloud-first operating system and devices that deploy fast, are easy to manage remotely, are inherently secure, and provide a better employee experience.
Jabra
Jabra is a world leading brand in audio, video, and collaboration solutions – engineered to empower consumers and businesses. Proudly part of the GN Group, we are committed to letting people hear more, do more, and be more than they ever thought possible. Jabra engineering excellence leads the way, building on 150 years of pioneering work within the GN Group. This allows us to create integrated tools for contact centers, offices, and collaboration that help professionals work more productively from anywhere; and true wireless headphones and earbuds that let consumers better enjoy calls, music, and media.
Riverbed Technology
Riverbed deliver
exceptional network performance and visibility for any application. Our Network
and Application Performance Platform, which is secure, open, and flexible, is
comprised of best-in-class network performance management, WAN optimization,
application acceleration, and SD-WAN solutions – and is fully supported by an
ecosystem of technology partners and world-class support and professional
services.
Riverbed understands
that every organization is on a digital journey and that every journey is
unique. With a proud heritage of technology leadership and proven expertise in
maximizing performance and visibility for the world’s largest organizations,
including 99% of the Fortune 100, we can help you reach the full potential of
your digital and cloud investments today and in the future.
For more information: www.riverbed.com
Tanium
Tanium offers a unified endpoint management and security platform that is built for the world’s most demanding IT environments. Many of the largest and most sophisticated organizations, including more than half of the Fortune 100, top retailers and financial institutions, and four branches of the US Armed Forces rely on Tanium to make confident decisions, operate efficiently and effectively, and remain resilient against disruption. Tanium ranks 7th on the Forbes list of “Top 100 Private Companies in Cloud Computing” for 2019 and 10th on FORTUNE’s list of the “100 Best Medium Workplaces.”
Visit us at www.tanium.com.
VMware
VMware, a leading innovator in enterprise software, powers the world’s digital infrastructure. Our cloud, app modernization, networking, security and digital workspace platforms form a flexible, consistent digital foundation on which to build, run, manage, connect and protect applications, anywhere. A digital foundation built on VMware enables rapid, technology-driven innovation and continuous integration of emerging technologies. Organizations can move quickly without disrupting business operations, while maximizing return on investments in people, processes and systems. We help businesses become digital at their core—so they can meet the needs of customers and employees, and more quickly take advantage of market opportunities.
For more information, please visit www.vmware.com
Zoom
Zoom is for you. We help you express ideas, connect to others, and build toward a future limited only by your imagination. Our frictionless communications platform is the only one that started with video as its foundation, and we have set the standard for innovation ever since. That is why we are an intuitive, scalable, and secure choice for large enterprises, small businesses, and individuals alike. Founded in 2011, Zoom is publicly traded (NASDAQ:ZM) and headquartered in San Jose, California.
For more information visit: https://zoom.us/
Asana
Asana is a leading work management platform that's
pioneering the future of work. With Asana, everyone knows the company goals
they're working towards, what needs to be done to achieve them, and how work is
tracking against them. Organisations around the world rely on Asana to help
their teams reduce ‘work about work’ so they can focus on the work that matters
most, from small projects to strategic initiatives.
For more information visit www.asana.com
Coursera
Coursera partners with more than
200 leading universities and companies to bring flexible,
affordable, job-relevant online learning to individuals and organizations
worldwide. We offer a range of learning opportunities, from hands-on projects
and courses to job-ready certificates, career credentials, and degree programs.
Coursera was founded by Daphne Koller and Andrew Ng with a vision of
providing life-transforming learning experiences to learners around the world.
Today, 82+ million learners, 100+ Fortune 500 companies, and more than 6,400
campuses, businesses, and governments come to Coursera to access
world-class learning anytime, anywhere.
To find out more, visit www.coursera.org/business
IGEL Technology
IGEL is one of the world’s leading providers of next-gen edge OS for cloud workspaces. The company’s innovative software products include IGEL OS™, IGEL UD Pocket™ (UDP) and IGEL Universal Management Suite™ (UMS). These solutions comprise a more secure, manageable and cost-effective endpoint management and control platform across nearly any x86 device. Easily acquired via just two feature-rich software offerings, — Workspace Edition and Enterprise Management Pack — IGEL software presents outstanding value per investment. Additionally, IGEL’s German engineered endpoint solutions deliver the industry’s best hardware warranty (5 years), software maintenance (3 years after end of life) and management functionality. IGEL enables enterprises to save vast amounts of money by extending the useful life of their existing endpoint devices while precisely controlling all devices running IGEL OS from a single dashboard interface. IGEL has offices in Europe and the United States and is represented by partners in over 50 countries.
For more information on IGEL, visit www.igel.com.
Hopin.to
October 28, 2021
13:30 - 16:30 CEST
Get a head start on the market with insights from our leading analysts
Get inspired by visionary speakers with locally based cases
Maximize your time with insights and solutions to grow your business thanks to 1-2-1 match-made agreements with leading suppliers
Be surprised by unique network opportunities with other IT leaders
57 Years | 1300 Analysts | 110 Countries
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.