IDC Future of Work - Benelux

Navigating the Next Normal with a Human-First and Purpose-Driven FoW Strategy

DIGITAL FORUM | October 28, 2021
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Overview

 

 

This year’s theme is “Navigating the Next Normal with a Human-First and Purpose-Driven FoW Strategy”, and we will be focusing on four core FoW initiatives: the hybrid workplace, the augmented workforce, organizational agility, and leading with empathy. We believe these four areas are profoundly transforming the way we work and are pivotal for the success of a company’s digital journey.​

We are at an inflexion point in history. Uncertainty, rapid change and disruption are becoming patterns of our new reality, and the models and assumptions of the past are no longer valid to build our future (quoting Einstein: “don’t use old maps to explore the new world”). Whilst digital transformation is positioned as the panacea for success, this approach leaves out two fundamental core components: on the one hand, that “humans” are the engine behind any digital change; on the other hand, that a “purpose-driven organization” is the vision and ultimate goal of everything, a company’s North Star. They’re vital for business resiliency and growth, and they’re the anchor of a Future of Work Strategy.​

 To succeed in the Future of Work, or the new paradigm of work, companies need to effectively address the following questions: how to manage and secure a distributed workforce in a hybrid working environment? How automation and intelligent technologies will augment employees and create new business value? How can organizations quickly adapt and respond to change? And, finally, and most importantly, what are the traits of a good leader? These and other questions will be addressed at our Future of Work IDC Digital event.

 


Event Highlights


We would like to thank all the delegates and the partners who participated at this event.

A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.


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Agenda

Time Event & Speakers
13:30

Attendee login, Networking and Expo area

14:00

Welcome by IDC

Charlotte Poulsen

Vice President, Events and GMS, IDC Nordic & Benelux
14:05

Navigating the Next Normal with a Human-First and Purpose-Driven FoW Strategy

Angela Salmeron

Research Director, Future of Work, European Region, IDC
14:25

Hybrid Workforce with Chrome OS

Alex Lancee

Chrome Enterprise Benelux Lead, Google Chrome Enterprise

At Google, like many of our customers, we’ve been in a state of change and transformation this past year, as we reimagine what work will look like in the post-pandemic future. Industry analysts agree that remote work will persist even after the vaccine is widely adopted. This hybrid blend of at-home and in-office work will become the norm for many businesses. Join us to learn key trends IT leaders need to consider when embracing the hybrid workplace and how we are addressing those needs today with Chrome OS.

14:35

Becoming an ‘Anywhere Organisation’: The Next chapter… Going Beyond Working Remotely

Erik de Geus

Regional Senior Director, Benelux, VMware
14:45

Zoom’s transformational story: How technology is reshaping the economy and the future of work

Magnus Falk

CIO Advisor, Zoom
  • How Zoom handled the pandemic
  • WFH: a surprise that it worked two well
  • The hybrid future:  it’s being invented now
14:55

IT Resilience Gaps Impact Your Business

Zachary Warren

Senior Director of Cybersecurity Advisory, Tanium
15:05

Fireside chat sessions (Parallel Sessions)

Fireside chat session 1

15:05 - 15:20

Building a Future-Proof Workforce: Linking Learning to Business Outcomes

Valerie Focke

Regional Director, Enterprise, EMEA, Coursera

Angela Salmeron

Research Director, Future of Work, European Region, IDC

Fireside chat session 2

15:05 - 15:20

How to create more resilient and engaging workplaces

Eamon Duffy

Head of Revenue Strategy and Enablement for EMEA, Asana

Martin Sundblad

Research Manager, IDC

Fireside chat session 3

15:05 - 15:20

How Digital workspaces will take over Desktop as a Service

Simon Townsend

CMO, IGEL Technology

Jan Horsager

Research Director, IDC
Fireside chat session 1
15:05 - 15:20

Building a Future-Proof Workforce: Linking Learning to Business Outcomes

Fireside chat session 2
15:05 - 15:20

How to create more resilient and engaging workplaces

Fireside chat session 3
15:05 - 15:20

How Digital workspaces will take over Desktop as a Service

15:20

Coffee Break

15:35

Driving digital transformation for the workforce of the future

Marc Schouten

Solutions Architect, Riverbed Technology
15:45

Hybrid Ways Of Working- What your employees want for a hybrid future

Paul Sephton

Head of Brand Communications, Jabra
15:55

Building an IKEA for generations to come: a discussion with Ulrika Biesért, People & Culture manager at Ingka Group (IKEA)

Ulrika Biesèrt

People and Culture Manager at Ingka Group, IKEA
16:10

Creating the future workplace without loosing the soul

Theo Zuijdwijk

Chief Executive Officer, DMT Environmental Technology
16:25

Final Remarks

Charlotte Poulsen

Vice President, Events and GMS, IDC Nordic & Benelux

Angela Salmeron

Research Director, Future of Work, European Region, IDC
16:30

Thank you for today - platform remains open for 30 minutes for networking

Partners

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Gold Partner
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General Information

 

Hopin.to

 

October 28, 2021

 

13:30 - 16:30 CEST

Why Attend

 

Get a head start on the market with insights from our leading analysts

 

Get inspired by visionary speakers with locally based cases

 

Maximize your time with insights and solutions to grow your business thanks to 1-2-1 match-made agreements with leading suppliers

 

Be surprised by unique network opportunities with other IT leaders

Materials

To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Charlotte Thygesen Poulsen via email, at cpoulsen@idc.com.

Contact Us

Charlotte Thygesen Poulsen

Vice President Events

+45 24446502

Peer Jensen

Senior Sales Director, IDC Northern Europe Region, IDC Nordic

About IDC

57 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.