IDC Summit Agenda

The event's dynamic agenda will take you through a series of presentations, panel discussions and real-life use cases, giving you a bird's eye view of the current market situation, the latest technological innovations, and strategies for propelling your organization to meet the unique challenges of these unprecedented times.

Time Event & Speakers

Welcome Address

József Bakk

Country Manager, IDC Hungary

Achilles Georgiu

Innovation Management Expert

Innovation 2.0 – how to do it and what has changed

Marc Dowd

Principal, IDC Leadership Advisory, IDC

Innovation 2.0

•How do you identify innovation in your business and move it to scalable business-as-usual process?

•How do you identify the most promising candidates for innovation activities and prioritize them

•Identifying the innovation accelerators in your industry

•Making time and space for innovation in your team

•Building a group of digital stakeholders to create a joined-up approach to innovation in your business



Innovation during Covid - how to come out stronger from the crisis?

Melinda Szabó

Chief Commercial Officer at Magyar Telekom

Szilárd Suhajda, from a Hungarian climber: "When we reach the top of the mountain, we do not find the goal, but new peaks."

We started 2020 with great ambitions, as the goal was to continue on the path of transformation we had begun, digitalisation, agile transformation, and to close the year in a strengthened position.

The virus has fundamentally reshaped the way we work in some parts, dramatically speeding up other areas, such as digitization. Due to the changes that have taken place, the need for stability has increased in value, both for our customers and employees. The biggest challenge of the year was, that how we can re-shape our operation in a way to give guidance and support to our clients and colleagues, so they can come out stronger from this crisis. 

I could summarize the main pillars of this change in the following five points:

  • The brand, and the importance of purpose-based brand operation
  • Customer focus, solutions instead of product, consultation instead of sales, proactivity instead of reactivity
  • Establishing a hybrid operation, introduction of a new channel operation model, ensuring stability
  • Acceleration of digitization in internal processes (eg Reporting), customer processes, and provision of digital solutions - digital education,
  • Decentralized decision making, empowerment, application of agile methodologies, agile planning and operation

Looking back at our decisions made in uncertainty and the transformation that has taken place, and also taking into account last year’s closed results, I think we will remember 2020 not only because of Covid-19, but because of the changes we have made. We have successfully implemented and helped digitize our clients, colleagues and society.


Hot Seat / The digitalisation journey of MÁV

József Bakk

Country Manager, IDC Hungary

András Vidra

CIO, MÁV Group

In recent years, we have only seen just a few examples of extraordinary changes that are somewhat similar to the ones currently taking place at the MÁV Group. The modernization of maintenance processes and ticket sales, the GSM-R project or the integration of MÁV and Volánbusz have brought dozens of challenges to life in this giant enterprise. IDC will interview the company's CIO, András Vidra, about MÁV's vision, the role of several technology projects, the company's digitalisation journey and the difficulties involved. 


Innovation Powered by Analytics Center of Excellence (ACoE) / How innovation process drives growth with analytics?

Szabolcs Földvári

Country Sales Director, SAS, SAS Institute Hungary

In our presentations we address key topics of the IDC Summit, how can we help to better understand customer needs, optimize communication channels, develop new products, services and revenue streams and monetize data. Outperforming companies and institutions implement the Analytics Center of Excellence concept.

Analytic CoE is a strategic initiative that centralizes all analytical functions and provides excellence with all required tools, data sets, training, AI and analytic capabilities. It helps organizations to adjust their business model quicker and become data-driven as well as helps to accelerate data transformations. We will provide examples how companies and institutions can maximize the impact of data and analytical technologies on their business results.


The SuperCharged Mind: Skillfully Succeed In A Changing World

Janos Barberis

Co-founder of SuperCharger Ventures

Whilst everyone agrees that change in the world is normal, changing yourself is hard. The rapid digitization of the economy and the sudden shock of covid-19 has shortened the innovation cycles from decades to just years. This keynote will be looking at the key skills needed to understand the world ahead and start today to prepare a better professional future


Panel Discussion: Future Jobs

Kata Pál

Head of International Business Development & Innovation, Budapest Institute of Banking (BIB)

Gábor Fejér

CIO, Erste Bank Hungary

Gergely Németh

Founder and CEO, Corporate Values

Anita Ábel

Capability Consultant

When we think about the future of work, new jobs that did not exist before, and the way we work, what comes to mind? Robotics, 3D printing, artificial intelligence, even Fintech…

We faced a crisis caused by a pandemic that brought many changes: a reorganization of the labor market, more frequent teleworking, more flexible working, increased involvement of digital technologies, which also indicate global changes.

We can turn the capacities and opportunities released in the labor market of the future back into the world of meaningful work, so we can focus on value creation - which can be the key to our future!


What digitization stands for or fails: data management

Gábor Halász

Business Development Manager, Areus

Today, there is no leader who would argue that the key to competitiveness is digitalization and data exploitation. Yet we find that firms approach the sound goal of a “data-driven company” proclaimed in strategies only painfully.

Why? Companies are actively using roughly 5% of their data. The idea is to subtract the value from the other 95%. However, these data have not been dealt with by anyone for years, decades, and there is an amazing chaos between them. Outdated, undocumented, incomprehensible, their links are broken, data streams are opaque…

Before you can start anything with this data, you need to fix it. Map and interpret what can be; scatter, which is completely worthless; clean up what is worth it. Then, categorize the useful part, make it searchable and accessible, in a controlled way, so that data security and data protection are not compromised. And it is not enough to put order in order once, that order must be kept. This is what we call data management.

In our presentation, we provide some practical advice on how to create, implement, and operate an enterprise data management feature.


Accelerating Innovation with Dell Technologies Cloud Solutions

László Várkonyi

Leader of ISG Consulting Group, Dell Technologies

Panel Discussion: Digitalisation and Security

Ákos András Molnár

Head of Digital Services and George country manager at Erste Bank Hungary

Tibor Földi

Head of IT Security, CIG Pannónia Életbiztosító Nyrt.

József Bakk

Country Manager, IDC Hungary

Virtual colleagues for real security

Zoltán Kiss

Cybersecurity Expert, Fortinet

Panel Discussion: Activating new sources of revenue

Achilles Georgiu

Innovation Management Expert

András Fischer

Head of Innovation, OTP Bank

András Svébis

Head of IT & Digital Group Business Solutions (GBS), MOL Group

Nóra Szeles

Head of Business Development, Tőkeportál

To make a survival, the digital switchover is scarce today, focusing primarily on the digitization of business activities, with the primary goal of serving the customer experience and individual needs. During “digital redesign”, with the help of innovative technologies, we fundamentally rethink the operation of the company, thus raising the company’s innovation strategy to new levels.

Thanks to mature technologies and advanced analytical tools, we can develop new business models and new value-creation methods, thereby activating new revenue streams, discovering new markets, ones we haven’t even thought about before. Value creation will come about through the collaboration of well-functioning ecosystems in the future, where everyone will have their own role and focus.

However, the question arises, how will we know what the role of our company will be in this changed environment?



Block Summary and moving to Networking & Expo

Achilles Georgiu

Innovation Management Expert

József Bakk

Country Manager, IDC Hungary

Networking and Event Expo exploring

Contact Us

Bettina Bodnar

Conference Project Manager

+3620 535 0306

About IDC

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit