IDC Future of Work Navigating the Next Normal with a Human-First and Purpose-Driven FoW Strategy

DIGITAL Event | September 16, 2021

General Information


Technology Users - free of charge

Technology Providers - PLN 450


September 16, 2021


10:00am - 12:30pm

Themes for 2021 edition


The hybrid workplace


The augmented workforce


Lifelong learning


Organizational agility


Leading with empathy


We are at a turning point in history. Uncertainty about what tomorrow will bring, rapid change and unpredictable events are becoming the patterns of our new reality, and the safe models of the past are no longer valid in the new world.

The degree to which organisations are flexible and adaptable to change - in terms of business processes, technology and, most importantly, employees - will determine their chances of survival and growth in the future. Agile collaboration, employee empowerment, lifelong learning and trust must be built into the culture of any organisation that wants to succeed in the digital race.

The Future of Work concept is a key driver of positive change on three levels:

  • creating a positive employee experience that creates a sense of belonging and meaning at work,
  • supporting new business models for the digital economy,
  • promoting a culture of corporate social responsibility.

Event Highlights

We would like to thank all the delegates and the partners who participated at this event.

A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

Watch Video


It is important that in this discussion about the future — of the organization, economy, and education — all stakeholders should speak up. All those who have an influence on the future of the labor market are welcome to participate in the Future of Work conference.

We invite CEOs, COOs, CFOs, CIOs, and CHROs to engage collectively and beyond their departmental silos, contributing to a dialogue that benefits from all perspectives. 

Technology is just a tool – a human being decides how or where it will be implemented. The future of work will not be determined by humans or technology alone, but by the two working together. Let's join forces and plan the future of our organizations.



Time Event & Speakers

Welcome and introduction

Ewa Lis-Jezak

Regional Director, & MD - Poland & The Baltic States, IDC CEMA

Navigating the New Normal with a Future of Work Strategy

Angela Salmeron

Research Director, Future of Work, European Region, IDC

Hybrid work vs effective employee

Tomasz Lorek

EUC & Mobility Business Manager, VMware

Effective work from anywhere? What does employee experience, collaboration, and onboarding look like the context of the latest IT tools?


Panel Discussion: The art of leadership in the new normal

Anna Rulkiewicz


Cezary Raczyński

CEO, President of the Management Board at mLeasing Sp. z o.o.

The talent market is becoming increasingly global. How to prepare for the war for employees?

Daniel Piaszczyk

Executive IT Partner, Wyser Polska

Along with increased demand for IT products and services, the need to overcome the limitations of stationary work is irrevocably changing the IT recruitment market worldwide. In Poland, the interest in IT specialists and managers is much higher than before the pandemic. As the IT market becomes increasingly globalized, what challenges will organizations face when building their recruitment strategy?


OpenText | New ways to work

Rafał Łaba

Sales Director Eastern Europe, Opentext

The modern work environment not only includes working from home, but also traveling or working with colleagues in offices all over the world. It requires an anytime, anywhere, any device approach. It also raises questions of security — especially how to safely create and share documents, whether sending them to office colleagues or to external suppliers and customers. Group work also presents problems related to how work results can be checked and accepted. Joselito Fong, our client from PENTA-OCEAN CONSTRUCTION CO, will talk about his experience of working with OpenText enterprise content management (ECM) platforms. Opentext's Core Share and Core Signature solutions offer an answer to many of the challenges arising from the new era of collaborative work.


Work Environment of the Future – reflections on the return to office settings

Łukasz Kałędkiewicz

Senior Director, Head of Advisory & Transactions, Head of Office Sector, CBRE

Hybrid work has become a fact, but what does it mean in practice? How to take it into account when planning your next office? What do employees expect from the office today?

Łukasz Kałędkiewicz - member of the operational board of CBRE, an international consulting company from the commercial real estate sector, will talk about selected issues.




Augmented workforce - augmented and virtual reality in business.

Marek Kujda

Senior Research Analyst, Systems & Infrastructure Solutions, IDC Poland

The Zoom Communication Platform: case study

Olgierd Madej

Account Executive - Eastern Europe, CIS and Russia, Zoom

Join the session to discover the full spectrum of Zoom communication platform services. During the meeting, you will also learn about a case study of a practical Zoom implementation in one of the leading ecommerce companies in the region.


The power of skills for the new work concepts - the age of learning culture, rapid upskilling and reskilling

Ewa Krupa

Culture and Development Director Member of the Management Board for Human Capital, Culture and Development, Orange Poland

Joanna Pruszyńska

Co-founder and Vice President of FutureCollars

Robotization Academy - development of digital competences of employees

Krystian Kozłowski

Robotization and Business Process Automation Team Manager. Robotization and Automation of Business Processes Team, Alior Bank

The development of employees' technical competences is the basis of the digital transformation of the company. Using the example of the Robotization Academy project, I will show how at Alior Bank we care for employees to acquire new skills that allow them to actively participate in this process.


Lock down in the leasing industry - how mLeasing coped with the "tsunami" of customer requests for contract restructuring

Andrzej Siwek

Head of Operations, mLeasing Sp. z o.o.

Lockdown in the leasing industry. Find out how the pandemic affected the leasing industry and how mLeasing coped with the "tsunami" of customer requests for contract restructuring. What challenges were the company's customers and employees faced with? What approaches and solutions made success possible?


The future of the workplace - Cooperation

Tomasz Stawarski

Global Tech Manager, Revolut


Do you want to find out how Revolut changed its offices? Why is cooperation the key to success? Join the presentation to see what the future of working in one of the fastest growing companies in the world looks like




Diversity & Inclusion strategy - the value of diversity as an important part of the Future of Work

Susanna Romantsova

Equality, Diversity & Inclusion Leader, IKEA Polska

Are we in danger of overregulating remote work and who will cover its costs?

Paweł Krzykowski

Advocate, Partner at the Baran Książek Bigaj Law Firm

What is the difference between remote work and teleworking?

Remote work according to the government legislative project vs remote work in during the epidemic on the basis of the so-called anti-crisis shield.

Who will decide on introducing remote work?

What will be the role of the employer, trade unions and works councils in this process?

Who will bear the costs related to remote work, employee or employer?

What is the occasional remote work?


Summary & event wrap up

Ewa Lis-Jezak

Regional Director, & MD - Poland & The Baltic States, IDC CEMA


Platinum Partner
Platinum Partner
Silver Partner

Event platform

The IDC Future of Work 2021 will be run on an all-in-one live online events platform where attendees can learn, interact, and connect with people from anywhere in the world.



We will welcome you at our Digital Reception area where we will showcase the event schedule and our partners. We will guide you for a great time & a lot of exiting digital touch points.



You will get inspired by the professional stories shared by industry pioneers and IDC analysts. Our keynotes experts will answer questions, propose provoking online polls, take part in the chat and comment on what is happening. Everything is done live.



Learn about proven best practices through real-life case studies in moderated digital breakout sessions. This intimate experience is an opportunity to gain a clearer understanding of current organizations challenges.



Meet with peers to discuss common challenges and share concrete experiences thanks to our Networking feature using your webcam for up to 3 minutes.



Visit interactive booths leveraging digital content allowing you to explore key trends or discover more about innovative products.

Inspiration Centre



The Rise of the Citizen Developer - is Low Code right for your business?

Have you ever heard people say that the computers used to get people to the moon are way less powerful than what is in your smartphone? It’s true. In fact, they are less powerful than what’s in your washing machine, assuming you bought it in the last few years.



9 Augmented Humanity Techs that will Disrupt Societies and Businesses

Think about how exoskeletons support workers with weight lifting in manufacturing plants, how AR-enabled smart glasses enabled remote asset maintenance in the COVID-19 era, or how the full stack of augmented humanity techs are helping individuals tackle accessibility barriers. The Augmented Humanity market will be worth over $70 billion by the end of 2021.



Returning to Work: Top 5 Future of Work Initiatives

We are witnessing an important inflection point in history and current economies are evolving very rapidly to meet the demands of a new reality, which IDC refers to as the Next Normal. No one knows what this emerging new era will look like, but it will be undoubtedly marked by fast change and constant disruption. As companies are designing their Return to Work programs, IDC has spoken to a number of business leaders and identified the top 5 Future of Work initiatives to thrive in the Next Normal.


Contact Us

Katarzyna Baranska

Event Manager

+48 694 344 573

Katarzyna Wodzinowska

Associate Sales Director, CEE Sales, IDC Poland

+48601 606 962

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit