IDC Summit Agenda

Time Event & Speakers



Log-in of delegates


Welcome Remarks, Housekeeping

Gerald Giefing

Country Manager, IDC Austria

Jacqueline Knollmayr



Why Trust Requires Change  

Trust introduces new variables that go beyond the traditional idea of “security” to include risk, compliance, privacy, social responsibility, and even business ethics. Trust is not binary or transparent. Enterprises and their stakeholders must focus on determining what is trustworthy - that is, what information exists that is trusted enough to support taking an action.


Building Digital Trust:​ Identity, Privacy and Data Security

Thomas Meyer

General Manager and Group Vice President of European Research, IDC

Digital trust is essential to future business success today and has become a business imperative as companies accelerate their digital transformation strategies to meet the new reality. Identity, data protection and data security are the cornerstones of building a trustworthy company. Moving forward, trust programs will evolve and need to incorporate value-based goals such as business ethics, corporate social responsibility and business supportive outcomes: transparency, brand reputation, customer loyalty, supply chain integrity, and operational efficiency. 

This IDC keynote, by Thomas Meyer, provides an overview of industry trends, skills and abilities needed in the areas of identity, privacy and data security, and provides best practices and insights into solutions to consider in your strategic planning to become a trusted company.


No digital strategy without security

Thomas Zapf

Director Digitalization, Information Security & IT, Verbund

In his keynote, Thomas Zapf gives an insight into the digital strategy of Europe's largest electricity producer from hydropower. This is based on three missions and starts with digitization as an efficiency driver in the entire production area, continues through digitization as an innovation driver for improved customer experience, until efficient trade and sales, and to the development of new products. As an operator of a critical infrastructure according to the NIS law, the topic of information security is of course included.

According to the principle "No digitization without security", it shows how innovations in digitization can be promoted with targeted measures and projects in the field of cybersecurity. Together with the IT department, which is also headed by Thomas Zapf, this results in an efficient technology triangle that contributes significantly to the energy transition with targeted but also challenging projects.


Data transparency as a basic requirement for digital trust

Sebastian Schrittwieser

Mitglied der Forschungsgruppe Security and Privacy (SEC), Fakultät für Informatik, Universität Wien

Transparent data are an essential basis for company decisions, process control and risk management. With the enormous growth in the amount of processed data observed over the past decade, data transparency has also become an essential factor in information security.

On the one hand, company-internal data transparency enables the early detection of security-relevant incidents, since these can usually be recognized in network or system activity data. On the other hand, data transparency and the transparency of decisions based on this data is becoming an increasingly important factor for trust in a company and its handling of sometimes sensitive data. However, highly complex algorithmic decision-making with the help of modern AI-based systems sometimes complicates these transparency efforts.

This keynote gives a compact overview of the current state of the art in the area of ​​data transparency with a special focus on AI (keyword "trustworthy AI").


TRUSTS - Data exchange and trading in a secure, trustworthy and GDPR-compliant platform

Stefan Gindl

Senior Data Scientist und stellvertretender Studioleiter, Research Studios Austria Forschungsgesellschaft mbH

A lively exchange of data as well as services and applications can be used to develop new, innovative business models. However, companies often shy away from sharing their often sensitive data with other stakeholders. This leads to obstacles that stand in the way of the establishment of a functioning, pan-European data economy and make it significantly more difficult for Europe to catch up in this market.

In the TRUSTS project, Research Studios Austria Forschungsgesellschaft (, together with a number of international partners, is researching technologies and methods for secure, trustworthy data exchange in a decentralized, federated platform. The development of suitable technological methods is supplemented by a corresponding legal and regulatory framework and suitable business models.


Roundtable Discussion with Gold Partners (Parallel Sessions)

Roundtable Discussion with Fortinet

14:55 - 15:20

ZTNA - Blind trust is gone

Markus Hirsch

Manager Systems Engineering Austria, Fortinet

Thomas Kaspar

Leitung IT Infrastruktur, Grass GmbH

Roundtable Discussion with SentinelOne

14:55 - 15:20

Digital transformation and the end of network security

Matthias Canisius

Regional Director DACH, SentinelOne

Daniel Bachofen

Sales Engineer ALPS, SentinelOne

Andreas Röösli

Sales Lead ALPS, SentinelOne



Why Work Models Require Change

As organizations accelerate and expand digital transformation (DX) initiatives, traditional work models aren't nimble enough, adaptive nor scalable. “Digital workers” will make up a growing share of the workforce, enabling human workers to drive new value, with skills such as imagination, creativity and empathy gaining prominence. This requires entirely new work environments, organizational structures and metrics for success.


The Future of Work is Hybrid – What does this mean for European business?

Chris Weston

Principal Client Advisory Practice, IDC

In a recent IDC survey 55% of respondents said that workplace transformation programs will be a priority technology investment over the next two years.  We are building on the lessons of the pandemic and also preparing for a future that is far from certain. Chris Weston from our Leadership Advisory practice will explore the shape of hybrid working in future and the choices facing European digital leaders.


From workplace to workspace

Andjelka Lijesnic

Manager Digital Workplace, Global Blue

Daily work has changed permanently due to the pandemic. Companies prefer performance and productivity orientation to work time orientation and are increasingly placing quality of work above physical presence in the workplace. The focus has shifted to skills, talents and efficiency, regardless of where the job is done. New working models can help to manifest these rethinking processes. 

Andjelka Lijesnic, Manager Digital Workplace at Global Blue, will explain approaches from the employer's point of view that can lead to lasting changes within companies: 

  • Do I still need physical offices and company headquarters, or do I rent co-working spaces, for example? 
  • How and to what extent do I involve my employees in this identification process? 
  • Which tools do I need in order to continue to be economically successful?

Digital Workspace - Quo vadis? The digital workplace after the pandemic

Oliver Bendig

CEO, Matrix42

Where are we standing? Where is the journey going? 

COVID-19 was not only a catapult launch for the digital workplace, traditional IT structures also changed overnight. In a “never normal” world, the digital workplace offers many opportunities for more flexibility and productivity. However, it can also become a complexity driver if it is not properly managed and secured. In the workshop of Oliver Bendig, CEO of the digital workplace specialist Matrix42, you will find out which strategies you can use to leverage this potential quickly and efficiently with your IT organization. 

• Hyper automation

• Self-service IT and artificial intelligence

• Discovery and inventory of unknown environments

• Cloud and container orchestration

• Security built-in vs. expensive VPN connections


Turning challenges into opportunities - how digital collaboration management leads to increased productivity

Laura Lanfranconi

Strategic Customer Success Manager, Wrike

Wrike, in partnership with research firm Pulse, surveyed IT executives around the world to find out what they believe the future of work will look like and where they see the most pressing need for action.  

Top of the priority list of technologies to invest in in 2021 is the desire for improved collaboration management, both internally between teams and externally with customers. The focus is less on communication tools and more on tools that simplify and streamline true end-to-end collaboration. Hybrid workspaces with a multitude of apps and communication tools can easily become cluttered and instead of feeling empowered, employees feel overwhelmed. Also high on the list, is the issue of data security and protection, especially in the context of hybrid workspaces, and is cited as the number one criterion when it comes to selecting new software solutions.  

Wrike showcases how to manage collaboration in a way that respects corporate security concerns, increases employee productivity without overburdening them, and how organisations can turn the challenges of a hybrid future for work into a long-term opportunity for their business.


Roundtable Discussion with Gold Partners (Parallel Sessions)

Roundtable Discussion with Cisco

16:25 - 16:50

The workplace of today and the future

Hans Greiner

General Manager, Cisco Austria

Klemens Fliri

Collaboration Services Manager, Hirschmann Automotive GmbH

Roundtable Discussion with Wrike

16:25 - 16:50

Setting priorities for successful work in hybrid environments

Muhammet Köse

Account Manager DACH Region, Wrike

Joris Hecher

Account Manager DACH Region, Wrike

Closing remarks

Gerald Giefing

Country Manager, IDC Austria

Join our IDC Summit Austria 2021

Combining informative presentations, interactive roundtable debates, and extensive peer-to-peer networking, the IDC Summit Austria 2021 promises to deliver game-changing insights. The experiences shared by industry pioneers will inspire you not only to grow professionally and personally, but also to transform your company into a digital innovator within your field. The event is a unique blend of expert opinions, practical solutions, and networking opportunities for your organization.

Contact Us

Markus Eigner

Conference Manager

+43 1 2051160-1251

Gerald Giefing

Country Manager

+43 664 233 1292

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit