IDC Directions Thriving in today’s Digital-First World

Digital Event | February 24, 2022


Are we ready for Digital-First?

We are moving from a period of high volatility to a somewhat more stable but still highly uncertain business environment. The decisions CEOs make now will set the stage for where organizations will operate over the next few years. Our predictions for the next few months focus on actions that will enable the implementation of digital-first models, which are key to solving the increasingly complex challenges facing not only businesses, but also countries and societies around the world.

This year we have prepared for you two hours of inspiring talks and presentations centered around the transformation of organizations, the economy, and ourselves.

How can we best respond not only to current challenges, but also to those that will arise in the future? Which implementations are essential for market survival? What trends should we focus on? What technologies will shape the future, and in what ways?

IDC analysts will share their predictions for trends that will affect the role of organizational and departmental technology managers in the coming years. We will provide guidance on managing and communicating IT investment priorities and strategies that will enable organizations to make a difference in an uncertain world.

Event Highlights

We would like to thank all the delegates and the partners who participated at this event.

A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

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Why attend?


Leverage insights from respected industry leaders


Get hands on with the industry's latest innovations


Participate in C-suits debates


Tailor your agenda to meet your own unique needs


Engage 1-2-1 with the region's foremost ICT pioneers


At IDC Directions 2021, we will present key forecasts that will impact CIOs, CEOs, COOs, CFOs, CMOs, and IT experts over the next 1-5 years. Through IDC's global analysis and recommendations, IT leaders and line-of-business decision-makers will receive guidance on managing and communicating their IT investment priorities and deployment strategies.


Time Event & Speakers

Welcome and introduction. What's ahead for us?

Ewa Lis-Jezak

Regional Director, & MD - Poland & The Baltic States, IDC CEMA

The future of key technologies such as AI and Cloud.

Ewa Zborowska

Senior Research Manager, IDC Poland

Hybrid future of IT platforms

Dariusz Piotrowski

VP, General Manager, Dell Technologies Polska

Ewa Zborowska

Senior Research Manager, IDC Poland

Digital economy based on trust.

Katarzyna Szymielewicz

Co-founder and President of the Panoptykon Foundation

Ewa Lis-Jezak

Regional Director, & MD - Poland & The Baltic States, IDC CEMA

The Future of Cybertresilience.

Wiktor Markiewicz

Senior Research Analyst, Poland and Baltics, IDC Poland

Future of Operations Management

Jaroslaw Smulski

Senior Program Manager, Systems & Infrastructure Solutions, IDC Poland

Information Management – leverage data and content to digitally transform and build a resilient. business

Rafał Łaba

Sales Director Eastern Europe, Opentext

Jaroslaw Smulski

Senior Program Manager, Systems & Infrastructure Solutions, IDC Poland

Next-generation analytics platforms

Michał Zajączkowski

Managing Director, HPE

Jaroslaw Smulski

Senior Program Manager, Systems & Infrastructure Solutions, IDC Poland

New KPIs for CIOs

Adam Marciniak

Vice President of Technology and Digitalization, CCC Group

Ewa Lis-Jezak

Regional Director, & MD - Poland & The Baltic States, IDC CEMA

Agile Value: How Can You Manage What You Can’t Measure.

Sergej Berendsen

CEO, Group Vice President, IDC | Metri

 IT decision makers are challenged more and more these days. Business is frustrated with IT. Digital transformations are required but not delivered. Cost and spendings on current IT needs to be reduced. Future IT needs to be delivered faster. Partners are not behaving like a partner. Agile teams are out of control, promising more business value but don’t deliver and lack transparency.


Bridging ESG and Digital: a Polish perspective

Marta Munoz

Senior Research Director, European IOT, IDC EMEA

Sustainability is quickly becoming a top business priority for European Organizations, who are looking at the different tools available in order to achieve their ambitious sustainability objectives.

Driven by Regulatory frameworks, both at a regional and national level; and stakeholders demands, organizations find themselves having to report and improve on their own sustainability achievements.

In this session we will look into the European situation with regards to ESG Strategies and how Digital technologies become an enabler for achieving those objectives.

We will also drive comparisons between the situation in Poland and the European region.



Forbes Debate: How does sustainability affect business innovation?

Magda Krukowska

Forbes journalist

Łukasz Olszewski

Regional Head of Sales Central & Eastern Europe, Turkey, Greece and Ukraine Team Manager – Poland Branch CEE Pod Lead S&P Global Ratings

Magdalena Pasecka

Partner & CFO at Innova Capital

Rafał Rudzki

ESG Director Żabka Poland

Trends of post-pandemic Silicon Valley: Idyllic techno utopia or inevitable dystopia?

Magda Gacyk

journalist, technology trends analyst, consultant for Polish startups in Silicon Valley

Silicon Valley as a testing ground for new post-pandemic technological, economic, and social models:

-New business constructs (origins of solidarity economics): twilight of unicorns, emergence of cockroach startups, collectives and cooperatives

-New approach to doing business: implementation of AR, MR and VR technologies (fourth technological wave), reaction to threats (black swans, black elephants and grey rhinos)

-New professions, i.e. what does an anthropologist of corporate tribes, XR advisor and others



Meeting summary and conclusion.

Ewa Lis-Jezak

Regional Director, & MD - Poland & The Baltic States, IDC CEMA


Industry Partner
Media Partner

Contact Us

Katarzyna Baranska

Event Manager

+48 694 344 573

Katarzyna Wodzinowska

Associate Sales Director, CEE Sales, IDC Poland

+48601 606 962

About IDC

58 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit