Customer Experience (CX) is an intangible all-embracing concept that is difficult to cleanly define, manage and measure. Significant CX investments can require a ‘leap of faith’ as sustainable ROI often only becomes fully evident in the medium to long term. Customer Success is a tangible CX application and use case that can deliver more immediate and measurable business outcomes and is fast becoming a business necessity for B2B manufacturing and services companies.
Product-oriented vendors are 'servitizing' their business models, moving from physical to digital, and from one-off payments to ongoing subscription business models. Service models are more vulnerable to churn than traditional product sales models and require a higher degree of ongoing customer satisfaction and clear ROI. Customer Success is a pioneering and proven method of ensuring continued ongoing cashflow and revenue growth from clients, and ensuring customer loyalty and advocacy, and long-term customer value.
April 26, 2022
16:30 - 17:30 CET
The IDC European Digital Industry Forums will be run on an all-in-one live online events platform where attendees can learn, interact, and connect with people from anywhere in the world.
We will welcome you at our Digital Reception area where we will showcase the event schedule and our partners. We will guide you for a great time & a lot of exiting digital touch points.
You will get inspired by the professional stories shared by industry pioneers and IDC analysts. Our keynotes experts will answer questions, propose provoking online polls, take part in the chat and comment on what is happening. Everything is done live.
Learn about proven best practices through real-life case studies in moderated digital breakout sessions. This intimate experience is an opportunity to gain a clearer understanding of current organizations challenges.
Meet with peers to discuss common challenges and share concrete experiences thanks to our Networking feature using your webcam for up to 3 minutes.
Visit interactive booths leveraging digital content allowing you to explore key trends or discover more about innovative products.
Get a head start on the market with insights from our leading analysts
Get inspired by visionary speakers with locally based cases
Maximize your time with insights and solutions to grow your business thanks to 1-2-1 match-made agreements with leading suppliers
Be surprised by unique network opportunities with other IT leaders
57 Years | 1100 Analysts | 110 Countries
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.