IDC Future of Work Mastering the Hybrid Work: From Vision to Execution

Digital Event | Digital event | October 25, 2022


With a vast majority of the population fully vaccinated in the developed world, many business leaders are falling into the trap that work can be resumed just like the "good old days", and expect that concerns around cybersecurity, employee engagement and innovation, to name a few, will be resolved. Regrettably, their efforts will be in vain, i.e. their employees will leave. Like the virus, the world of work has mutated and changed for ever.

"Adapt or die" says the old adage, with its roots in Darwinism. We are entering a New Era that is fluid, moving rapidly and highly disruptive. Many established enterprises will die, unable to be transformed, but many others will emerge and set the pace to competitors.

What will differentiate high performing companies from those that aren't? High-performers function as a living organism, by being agile, adaptable to a fast-paced environment; they are highly connected internally and externally with a rich ecosystem and constantly mutating (innovating) to be ahead of the game. Moreover, their most basic cell, their employees, are empowered to excel in full orchestration with the whole.

Join IDC's Future of Work digital event on October 25th 2022 to be inspired and learn more about:

  • What hybrid working means and how to make it a success
  • How to provide technology experience parity across home, office and other work environments
  • How to enhance employee engagement
  • How to create an "Experience Office" and make commuting worthwhile
  • How to build better teams in a distributed workforce
  • How to make the workplace intelligent, personal and highly connected


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Event Highlights

We would like to thank all the delegates and the partners who participated at this event.

A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

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Welcome by IDC

Camilla Hove Toft

Conference Director

IDC keynote: Mastering the Hybrid Work: From Vision to Execution

Angela Salmeron

Research Director, Future of Work, European Region, IDC

As many people are returning to their offices, many business leaders are falling into the trap of believing that work can carry on just as it did in the "good old days" and that concerns around IT Support, cybersecurity and employee engagement, among other things, will be quickly resolved. For many, however, their efforts will be in vain, and some employees will leave. 

Like the virus, the world of work has mutated and has changed forever!

In this keynote, Angela will address how to successfully tackle key challenges and design a successful hybrid work model. 



Balancing the needs of your hybrid workers: human, productivity, and security

Spencer Pitts

Digital Workspace Chief Technologist, EMEA, VMware

In this session you will hear how you can balance employees, productivity, sentiment and evolving security requirements in a hybrid workplace. This conversation extends beyond the traditional knowledge worker use case to include all types of personnel, especially frontline workers, who represent the majority of today’s global workforce.

We’re witnessing the birth of an entirely new way of organizing the workforce: the “virtual floorplan,” where colleagues collaborate and form connections primarily over digital channels. Hear how this essential but complex balance can be achieved in today’s Hybrid workstyle – and with less resources - by embracing intelligent technologies end-to-end to maximize productivity, morale, performance, and team cohesion.


What does the Future of Anywhere and Anytime Work look like?

Michael Brenzel

Chief Workspace Evangelist, Google Workspace

Ongoing changes in the way we work have permanently transformed employees' interactions and experiences. 

Get fresh insights from Michael Brenzel, Chief Workspace Evangelist at Google Cloud, on how we can make hybrid work successful with the right technology and features, and  Google’s future of work approach.


Future Leadership for the New Workplace: Role of the leader is radically changing for the better

Sandra Dillon

Vice President, Talent Development, Kemira Oyj

The need for leadership development has never been more urgent. To survive in today’s volatile, uncertain, complex, and ambiguous environment, organizations need leadership skills and organizational capabilities different from those that helped them succeed in the past. 

At Kemira “The Future Leadership” is a key priority. Back in 2021 they did kick-off a project to define Kemira’s “Future” Leadership Principles roadmap as part of their sustainability transformation driving profitable growth. Sandra Dillon, VP, Talent Development, is leading the implementation of the Leadership Principles roadmap. 

In this presentation, Sandra will share the very exciting but also complex journey towards identifying, building, and implementing the three leadership principles to help Kemira achieve their business and cultural objectives, now and in the future. 

She will share how they selected a set of essential principles that are personal to Kemira, aligned with their purpose, and grounded in deep research findings, to inspire and guide behavior across the organization through shared everyday habits.




Deliver uninterrupted IT and transformed employee experiences

Nirmal Krishnamoorthy

Product Marketer, Freshworks

Jan Horsager

Research Director

As organizations continue to define their future of work strategy and employee engagement, they look for a strategic business partner in IT to deliver reliable, predictable, and responsive services and operations. 

In this digital-first business environment, technology plays an important role in employee engagement as employees’ expectations for smart, automated, easy-to-technology are on the rise. Consequently, technology leaders have a critical role in not just delivering on uninterrupted IT but also transforming employee engagement and experience. 

In this session, we discuss:

  • Redefining IT’s role in building the future of work 
  • How IT enables a delightful employee experience
  • Why and how EX matters




The great re-attraction - What makes (hybrid) workplaces attractive in 2022?

Tue Krabbe Juelsbo

Former Vice President | Head of People and Organizational Development, Alm. Brand A/S

We've all heard about the Great Resignation and read the stories: Tech workers are resigning, changing careers, or jumping ship to our competitors in record numbers. Pay demands are spiraling and most workplaces find it increasingly difficult to attract new talent while retaining key personnel.

This presentation focuses on what you as leaders can actually do to retain your top talent and how better pay is not the top reason why employees jump ship. Building on both own experience and recent studies of the European and Danish workforce this presentation will equip you to answer two key questions:

What motivates top talent to stay in your organization? What are the key drivers when talent decides to quit?


Final remarks

Camilla Hove Toft

Conference Director

Thank you for today - the platform remains open for networking


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Camilla Hove Toft

Conference Director, IDC

Peer Jensen

Senior Sales Director, IDC Northern Europe Region, IDC Nordic

About IDC

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit