IDC Future of Work - Benelux

Mastering the Hybrid Work: From Vision to Execution

DIGITAL FORUM | October 25, 2022
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With a vast majority of the population fully vaccinated in the developed world, many business leaders are falling into the trap that work can be resumed just like the "good old days", and expect that concerns around cybersecurity, employee engagement and innovation, to name a few, will be resolved. Regrettably, their efforts will be in vain, i.e. their employees will leave. Like the virus, the world of work has mutated and changed for ever.

"Adapt or die" says the old adage, with its roots in Darwinism. We are entering a New Era that is fluid, moving rapidly and highly disruptive. Many established enterprises will die, unable to be transformed, but many others will emerge and set the pace to competitors.

What will differentiate high performing companies from those that aren't? High-performers function as a living organism, by being agile, adaptable to a fast-paced environment; they are highly connected internally and externally with a rich ecosystem and constantly mutating (innovating) to be ahead of the game. Moreover, their most basic cell, their employees, are empowered to excel in full orchestration with the whole.

Join IDC's Future of Work digital event on October 25th 2022 to be inspired and learn more about:

  • What hybrid working means and how to make it a success
  • How to provide technology experience parity across home, office and other work environments
  • How to enhance employee engagement
  • How to create an "Experience Office" and make commuting worthwhile
  • How to build better teams in a distributed workforce
  • How to make the workplace intelligent, personal and highly connected


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Time Event & Speakers

Attendee login & Networking


Welcome by IDC

Camilla Hove Toft

Conference Director

IDC Keynote: Mastering the Hybrid Work: From Vision to Execution

Angela Salmeron

Research Director, Future of Work, European Region, IDC




Transforming the Future of Work - presentation by DocuSign


New rules for a new era of work: Technological, procedural and cultural considerations for success in a hybrid world

Spencer Pitts

Digital Workspace Chief Technologist, EMEA, VMware

Hybrid work is here, and it’s here to stay. 


We’re witnessing the birth of an entirely new way of organizing the workforce: the “virtual floorplan,” where colleagues collaborate and form connections primarily over digital channels. It’s causing leaders to re-evaluate how they build and manage teams; it’s allowing colleagues to connect in new and fruitful ways; and it’s solidifying the importance of trust, transparency, and communication in the workplace. 


As businesses grow more and more comfortable with the virtual floorplan, the question is not whether it will work — it’s how to use it to maximize productivity, morale, performance, and team cohesion. In this keynote, we will explore these topics:


How does remote work impact performance? 

Can workers and managers still feel connected despite being geographically distant? 

And how do your IT teams need to work and skill up differently, not least to ensure that sensitive information is secure across ever-multiplying endpoints?


Presentation by Tony Strows from Philips

Tony Strows

Head of Digital Learning Strategy & Transformation, Philips

The “Agile" Organization: Human, Intelligent, Constantly Evolving




Fireside Chat with Freshworks & IDC: How to create culture and connection in hybrid work / The Experience Office


MOMENTUM, New Ways of Organizing for a Future Fit Workforce

Nathalie Hazenberg

HR Innovator People & Organizational Development, ABN AMRO Bank N.V.

How do you unleash the potential of all employees and organize work based on skills and drivers of your workforce? Natures principles provide a mirror for new ways of organizing, bringing us back to the essentials of organization design. Re-humanize organizations by letting go of what does not support people in contributing to the organization’s goals and purpose.

Be inspired by practical examples how, with learning by doing, you can create a learning organization that is ready for a more sustainable purposeful way of doing business.


Work life balance and support in moments that matter


Key takeaways

Angela Salmeron

Research Director, Future of Work, European Region, IDC

Camilla Hove Toft

Conference Director

Thank you for today - the platform remains open for networking


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Why Attend


Get a head start on the market with insights from our leading analysts


Get inspired by visionary speakers with locally based cases


Maximize your time with insights and solutions to grow your business thanks to 1-2-1 match-made agreements with leading suppliers


Be surprised by unique network opportunities with other IT leaders

Contact Us

Camilla Hove Toft

Conference Director

Peer Jensen

Senior Sales Director, IDC Northern Europe Region, IDC Nordic

About IDC

58 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit