IDC & Boomi Webinar

Bringing the Power of Digital Experiences to Everyone, Everywhere

January 31, 2022
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IDC and Boomi are hosting a webinar where we will be exploring how organizations can drive true digital transformation by looking beyond the “digital shop window”, and using digital technologies to transform the business operations that ultimately power the end-to-end customer experience.


Most digital transformation work in industry to date has revolved around creating digital experiences for prospects and customers, through “shop window” innovations – new mobile apps, websites, omnichannel commerce experiences, and so on. Fewer organizations have really embraced the value of digital experiences beyond the shop window, but this is now changing. Organizations are now turning their attention to how they can use digital technologies and approaches to reinvent internal business processes, decisions and operations. In a 2021 study, IDC found that 61% of organizations have prioritized investment in automation technologies to create adaptive business operations; and 55% have prioritized investment in data management, analytics & ML/AI to drive visibility and better decisions.

To truly reap the rewards from digital transformation initiatives, organizations must be able to use digital technologies to transform business operations - weaving “digital threads” through the fabric of existing systems, organizational teams and departments, office and branch locations, data stores, partner systems, and more.

Join us on the 31st of January 2022, where we will share best practice approaches in using digital technologies to transform the business operations that ultimately power the end-to-end customer experience.

Event Highlights

We would like to thank all the delegates who participated in the engaging conversations and in-depth discussions at this event.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

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General Information




January 31, 2022


09:30 - 10:30 CET



Host Partner

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Thomas Karlsson

Conference Director, Events


About IDC

58 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit