IDC & Elastic/AWS

Data-Driven and Security-First Approach to Cloud: Maximising Value Through Search, Observability and Security

London, November 17, 2022



The Kimpton Fitzroy, London


November 17, 2022


18:30 - 21:30


General Information

IDC, Elastic, and AWS invite you to an executive dinner roundtable with a select group of business and technology leaders to discuss how to maximise investments in cloud services and improve resilience with a data-driven approach that uses search, observability and security capabilities.

Ninety percent of European organisations recognise that having a digital-first strategy is now a must-have. They are looking at digital technologies such as cloud and analytics as the primary drivers to deliver business value while overcoming the challenges of a volatile, uncertain, complex and ambiguous world. With cloud becoming the de facto engine of digital transformation, adoption has accelerated, especially in mature European economies such as the UK. For example, accelerating the shift to the cloud is cited as the top tech initiative for 2022 by 46% of leaders in IDC's CEO survey.

Cloud strategy is becoming a workload-first strategy, and uncertainty and complexity come with managing complex environments. IDC research shows that roughly half of cloud projects are deemed unsuccessful by organisations.

How to optimise, secure and get maximum value from complex cloud environments is top-of-mind for most cloud users. Savvy organisations are realising the importance of using tools such as search, observability and security to make the most of their cloud investments and to have a data-driven approach to cloud migration and risk assessment in the long term.

Join this IDC Executive Dinner, co-hosted with Elastic and AWS, to discuss with your peers the best practices to maximise the value of cloud, deliver business outcomes and mitigate risks. The discussions will explore the role of search, observability and security services for cloud optimisation, and will be facilitated by Research Director Archana Venkatraman, who will share IDC insights on cloud trends, investment priorities and challenges, and what mature users are doing.

We are looking forward to seeing you on Thursday 17 November!


Time Event & Speakers

Delegates Arrival & Drinks Reception


IDC Welcome Address & Scene Setting

Archana Venkatraman

Research Director, Cloud Data Management, IDC Europe

Elastic/AWS Welcome Note

Massimo Merlo

AVP, UK&I, Elastic

Alastair Campbell

Business Development Manager, AWS Marketplace, UK&I, AWS

Delegate Introduction by IDC


Cloud Value and maturity (starter)

What is the role of cloud in your journey? How likely are you to adopt public clouds such as AWS? What benefits do business teams, boardroom stakeholders and IT teams expect from cloud? How would you rate your cloud adoption maturity?


Addressing the gaps in maximising the value of cloud (main)

What are the challenges in optimising and maximising value? What are your challenges around cloud resilience and security? Do you have all the data to take confident action to address the gaps? 



The next best steps and the art of the possible (dessert)

Based on tonight's discussion, where do you think you can improve? What is the starting point? How important are security, observability and enterprise search to deliver business benefits? What are the tools, tips and ideas to make cloud migration resilient and secure?


Q and A session, Wrap Up and Event Close

Archana Venkatraman

Research Director, Cloud Data Management, IDC Europe

Massimo Merlo

AVP, UK&I, Elastic


In Association with


Contact Us

Melania Pruiti

Event Producer, IDC UK

+44 208 987 7243

About IDC

58 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit