Becoming a purpose-led organization – beyond branding

Coverage: Europe

In 2023, work is going to be redefined - and we know how.

At IDC, we believe in data-driven decisions, that is why we employ more than 1300 analysts across the whole world. Join IDC European Future of Work Xchange to hear their insights about how to cope with the Great Resignation, and how to help employees find purpose through their work.

Overview

Purpose-led organizations inspire and engage their people toward a higher set of goals. They also delight customers and outperform for investors because purpose doesn't compromise profit.

Their North Star is embedded in how work gets done and in their decision making, helping navigate the uncertainties of the new era. When work has direction and is transformed into purpose it is powerful and energizing.

Purpose is the anchor of a broad ESG agenda — for example, healthy living, equality, diversity, and inclusion (EDI) programs, sustainable consumption of resources, community engagement initiatives, etc. — and shapes a work culture that people are proud to stand behind.

Why Attend?

IDC European Future of Work Xchange is an event that connects senior IT and business professionals from several industries and countries. We aim to create the best-in-class independent agenda based on insights from our analysts, external speakers, as well as industry, and thought leaders.

The event will provide you with industry trends, actionable recommendations, hands-on experience and last but not least - a chance to connect and network with your peers from the biggest European companies.

Key topics

Purpose is vital for work experience and results into the following outcomes

Digital Workplace

Work hybrid / anywhere
Zero-trust security
Agile teamwork
Green IT

The future of the office

Occupancy management
Collaboration rooms, pods, booth equipment
Immersive collaboration
Smart IoT

Talent management and development

Employee experience
Workforce operational management
Reskilling, upskilling
Health and safety, well-being solutions

Automation software

Human-centric automation
Intelligent predictions
Build your own bot / workflow
AI-based insight for good

Advisory Board

We build each edition of the Xchange event by starting dialogue with industry leaders, which helps us to create the best independent content. Meet the Advisory Board Members for this year!

Sune Sand

Head of Digital Workplace, Ørsted

Rainer Karcher

Global Head of IT Sustainability, Allianz Technology

Ann Boije af Gennäs

Head of Digital Innovations, Fortum

Ketty Paoli

Group Head of Human Resources, Barzanò&Zanardo

Mata Veleta

SCOR | Life Business unit – Head of Operational Agility, Scor

Carlo Albini

Head of People and Organization Staff & Services, Enel Group

Jörg Staff

Member of the Executive Board | People & Business Services | Chief People Officer, Atruvia AG

Bonnie Cheuk

Senior Director Business & Digital Transformation, AstraZeneca

Barry Lowry

CIO, Irish Government

Francesco Federico

Chief Marketing Officer, UK & Ireland, JLL

Speakers

Angela Salmeron

Research Director, Future of Work, European Region, IDC

Ian Lowe

Director of Industry Solutions, Okta

Bonnie Cheuk

Senior Director Business & Digital Transformation, AstraZeneca

Nikhil Singh

General Manager - DWP Product Group , HCLTech

Ralf Gegg

Vice President End User Computing EMEA, VMware

Rainer Karcher

Global Head of IT Sustainability, Allianz Technology

Katharina Grimme

Research Lead Sustainability, IDC

Spencer Pitts

Digital Workspace Chief Technologist, EMEA, VMware

Chris Dewhirst

Experience Solutions Director, VMware EMEA

Caroline Farberger

Partner and Chairperson, Wellstreet

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Agenda

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11:45	Registration & Networking lunch
13:00	IDC Greetings & Welcome
13:10	Becoming a purpose-led organization – beyond branding
	Angela Salmeron Research Director, Future of Work, European Region, IDC
13:30	Working everywhere all at once: long-term strategies for hybrid working
	While predictions vary from the revolutionary to the ridiculous, there is one rather significant shift that has been establishing itself ever since the pandemic forced many of us to swap our suits and commutes for leisure wear and Zoom calls. We’ll take a look at how the hybrid work model is playing a pivotal role in strategic decision-making: from real-estate investments to emphasis on cybersecurity approaches that work equally well for remote and in-office employees, these initiatives are likely to remain a top priority in the coming year. Ian Lowe Director of Industry Solutions, Okta
13:50	Envision the Future of Work now – Horizon 1
	Bonnie Cheuk Senior Director Business & Digital Transformation, AstraZeneca Angela Salmeron Research Director, Future of Work, European Region, IDC
14:20	Networking and Refreshment Break; One-to-One Meetings
14:50	Designing the future of work – Experience, Sustainability, and Dexterity.
	Dynamic economic environment, new patterns of work, and changing labor market – the workplace is going through a transformation. At the same time, the workplaces of the future demand a balancing act to manage both employee expectations and business outcomes. A new approach is needed that fosters collaboration, experience, communication, and long-term trust. Sustainable workplace models blend enterprise vision and policies with socio-economic and environmental responsibilities while enabling a productive work environment for everyone. Join us to discuss cultivating an experiential, sustainable, and digitally dexterous workplace. Nikhil Singh General Manager - DWP Product Group , HCLTech
15:05	Power Innovation in Your Organization with Technology Built to Enable Employees
	Ralf Gegg, VP of Digital Workspace for VMware in EMEA, shows how a platform, purpose-built for the needs of employees as well as the business, can help to drive the redefinition of work in your organization. Ralf Gegg Vice President End User Computing EMEA, VMware
15:25	Responsible IT in the workplace: from FOOTprint to HEARTprint
	Rainer Karcher Global Head of IT Sustainability, Allianz Technology Katharina Grimme Research Lead Sustainability, IDC
15:40	Envision the Future of Work now – Horizon 3
	Angela Salmeron Research Director, Future of Work, European Region, IDC
16:00	Networking and Refreshment Break; One-to-One Meetings
16:30 17:15	Workshops (Parallel Sessions)
	Workshop A 16:30 - 17:15 Identity’s role in helping you achieve your ESG goals - and where do your priorities lie? ESG is a framework that every forward-thinking business must follow but with different teams and roles lie different priorities; is security more important than employee experience? How do flexible working and sustainability fit into the overall plan? In this workshop, we will do a deep dive into these elements that make up hybrid working, evaluate the importance of each for different departments organisations and explore the role that Identity will play in building future-fit hybrid working models. Ian Lowe Director of Industry Solutions, Okta Workshop B 16:30 - 17:15 ‘Re-lease’ or ‘Release’: the Workplace Real Estate Dilemma In this workshop session, we’ll dive into potential future scenarios for the future of the physical workplace. We’ll look at what’s working and what isn’t, explore best practice and see what we can learn from the most successful organizations today to help redefine the modern workplace for business success with the help of technology. This will be a very interactive session, generating a range of useful and actionable takeaways for participants. Spencer Pitts Digital Workspace Chief Technologist, EMEA, VMware Chris Dewhirst Experience Solutions Director, VMware EMEA Ralf Gegg Vice President End User Computing EMEA, VMware Workshop C 16:30 - 17:15 Enterprise Sustainability With rapid adoption of hybrid work, sustainability has become a top priority for enterprises. They aim to reduce their carbon footprint, learn green skills, and promote circular economies. Leveraging advanced people and process analytics, embracing AI and cloud technologies, and benchmarking carbon consumption on devices can help them build a more sustainable future. Nikhil Singh General Manager - DWP Product Group , HCLTech
17:15	Networking and Refreshment Break; One-to-One Meetings
18:30	Champagne Reception
19:00	Gala Dinner
22:00	Goodnight

IDC data context

Based on an IDC survey, 32% of European employees are looking for a new job now. Of the 32%, 7% are employees who have been forced to look for new employment due to a change of residence or because they are on time-limited contracts. This leaves 25% of European employees who are looking for new opportunities simply because they are unsatisfied with their current employment. Studies estimate that the cost of replacing an individual employee can range from a half to two times the employee’s annual salary. The most talented employees often leave first.

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Venue

Landgoed Duin & Kruidberg
Duin en Kruidbergerweg 60

Knowledge Hub

IDC European Future of Work Summit 2022

Watch the recordings from last year and download the presentations

Learn More

What 2,785 European Employees Told IDC About Employee Experience and Retention Dynamics

The so-called “Great Resignation” in early 2021 demonstrated an alarming disconnect between what employers were offering and what employees actually wanted and experienced.

Learn More

The Hybrid Work Conversation

According to our surveys, if employers mandated a full return to office work, we find that 8% of employees would give notice immediately. Experience tells us that those 8% are far more likely to be people working in areas of highest demand, where alternative, more flexible employment is easy to find

Learn More

Partners

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Charlotte Thygesen Poulsen

Vice President Events

+45 24446502 Email

Barbara Cambieri

Group Vice President and Managing Director, IDC

+39 335 6275570 Email

About IDC

59 Years

1300 Analysts

110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.

7:00	Workout Club & Breakfast
8:30	Opening Remarks and Welcome Day 2
8:45	Leading with authenticity and inclusion
	Understanding gender norms and capturing the value of equality in business Inclusive leadership in practice and increasing team performance Leading with authenticity and living as your true self Caroline Farberger Partner and Chairperson, Wellstreet
9:30	Inclusion Priorities
	Angela Salmeron Research Director, Future of Work, European Region, IDC
9:50	Networking break
10:20	Recasting the office: the road to 2025
	Francesco Federico Chief Marketing Officer, UK & Ireland, JLL
10:30	Inclusion and Care by Design
	Paula Aitkenhead Global Well-Being PMO, Global Human Resources, Schneider Electric
10:40	Fortum Workforce 2.0: going forward, not backward
	Ann Boije af Gennäs Head of Digital Innovations, Fortum
10:50 11:50	Roundtables (Parallel Sessions)
	Roundtable A 11:05 - 11:50 Identity’s impact on your organisation’s approach to social policies In this roundtable, we will explore the key benefits and potential challenges of remote and hybrid working. We will focus on the social impacts on organisations and employees such as relationships of trust, isolation and exploitation by cybercriminals . And we will discuss the role identity can play in easing these concerns through Zero Trust adoption, a simplified provisioning process and securing every user, anywhere. Ian Lowe Director of Industry Solutions, Okta Roundtable B 11:05 - 11:50 Does ‘Zero Trust’ Mean Zero Trust in Your Workforce? In this provocative and wide-ranging session, industry thought leaders from VMware will explore the challenges inherent in balancing the need for enhanced security in a world of distributed workplaces, with the requirements to both enable employee productivity through a great user experience, but also to safeguard employee privacy – how do we satisfy everyone’s needs? Spencer Pitts Digital Workspace Chief Technologist, EMEA, VMware Ralf Gegg Vice President End User Computing EMEA, VMware Chris Dewhirst Experience Solutions Director, VMware EMEA Roundtable C 11:05 - 11:50 Enterprise Metaverse Metaverse opens the doors to exciting possibilities with immersive experiences by seamlessly bridging the physical and the virtual world. However, democratizing your enterprise metaverse investments requires an easy-to-use, install-and-play approach that can be run on any device with zero dependence on expensive VR headsets. It enables users to host their virtual meets as they want, with just one-click customizations. Tajeshwar Grewal Group Product Manager, Digital Workplace Services, HCLTech Roundtable D 11:05 - 11:50 Recasting the office: the road to 2025 Francesco Federico Chief Marketing Officer, UK & Ireland, JLL Roundtable E 11:05 - 11:50 Inclusion and care by design Paula Aitkenhead Global Well-Being PMO, Global Human Resources, Schneider Electric Roundtable F 11:05 - 11:50 Workforce 2.0: going forward, not backward Ann Boije af Gennäs Head of Digital Innovations, Fortum
11:50	Networking break
12:10	Redefining an Anywhere Working Initiative
	Jerry Otto and Petra Cremer from Gemeente Enschede, share their experience of future proofing their digital workspace, detailing their journey and lessons learnt, both challenging and rewarding. Jerry Otto Architect, Municipality of Enschede Petra Cremer Senior Information Security Consultant, Municipality of Enschede Spencer Pitts Digital Workspace Chief Technologist, EMEA, VMware
12:25	Staying strategic in uncertain times
	This year is all about selecting the right tools and strategies to navigate uncertainty in the workplace. Organisations have to get strategic. They need to double down on workforce efficiency and invest more heavily in security, and innovate around revenue-facing initiatives. In this session, Ian Lowe will share key insights from Okta’s 2023 Businesses at Work report including the apps and digital strategies that are gaining traction for an efficient and secure workplace of the future. Ian Lowe Director of Industry Solutions, Okta
12:35	Envision the Future of Work now – Horizon 2
	Angela Salmeron Research Director, Future of Work, European Region, IDC
13:00	Feedback Session and Closing
	Meike Escherich Associate Research Director, European Future of Work, IDC
13:30	Lunch and Departure

Becoming a purpose-led organization – beyond branding

In 2023, work is going to be redefined - and we know how.

Key topics

Digital Workplace

The future of the office

Talent management and development

Automation software

Advisory Board

Speakers

Agenda

Filter Topics

Registration & Networking lunch

IDC Greetings & Welcome