IDC & Crayon Webinar

Using Adobe to maximize your creative budget: how marketing professionals can respond to the economic downturn

November 10, 2022
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Marketing professionals are having sleepless nights as budgets and headcounts are frozen or in decline. At the same time customer purchasing decision cycles are lengthening, customer expectations are rising, and cost is uppermost in the customer's mind as premium brand loyalty levels plummet.  

'Do more with less' is the directive from the CEO. The challenge of reducing costs while improving CX is... a challenge – but it can be done.

This webinar by IDC and Adobe platinum partner Crayon, will focus on how smart use of creative technologies can help marketing leaders improve performance in the current challenging economic environment. During the webinar we will look at the potential cost savings and business benefits of using creative solutions, mapped to the difficult macro-economic conditions and the marketing playing field. We will share practical tips and tricks on how to deliver incremental value for both customers and the business while creating a CX marketing competitive advantage. 


Webinar Speakers

Gerry Brown, CX Research Director at IDC will moderate the discussion and kick start the webinar with a brief overview of the latest IDC research and insights on the current challenging macro-economic trends and how they impact marketing leaders. Gerry will also reveal IDC's ground-breaking '3 Pillars of Future CX' digital technology model. 

Christian Hierer, Global Partner Solution Manager Adobe at Crayon will show how Crayon's customers are leveraging the power of technology to transform their marketing operations into modern creative hubs that deliver relevant real-time dynamic and compelling content that keeps their customers coming back for more 

The speaker duo will  discuss the following questions: 

  • What is the future organizational role of Marketing, and in what ways does Marketing need to transform to meet the future state required by CEOs?  

  • How can marketing leaders increase their spheres of influence within their organizations?  

  • How can technology help in delivering the future of Marketing, and assist marketing leaders to become trusted advisors to the CEO?  


Event Highlights

We would like to thank all the delegates who participated in the engaging conversations and in-depth discussions at this event.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

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General Information




November 10th, 2022


11:00 - 12:00 CET



Host Partner

Contact Us

Sara Sewell

Conference Manager

About IDC

58 Years | 1300 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit