IDC and Google Cloud Executive Dinner

Organisations are increasing their reliance on BI, analytics and insights to achieve three key business goals in 2023 - innovation, customer satisfaction and operational efficiencies. But they have to contend with growing data silos, traditional reporting strategies, inconsistent insights, use of stale data, and generalised metrics.

Data security and governance strategies can make or break data-driven projects. IDC predicts that by 2025, growth in data marketplaces, data privacy regulations, and data sovereignty concerns will lead 60% of G2000 organisations to include CDOs, CISOs and chief legal officers to form data risk management committees. 

We have reached an inflection point in AI. Use cases from customer satisfaction to logistics and supply chain management, to launching new products and fraud detection are all yielding results. IDC estimates that by the end of 2025, more than 50% of G2000 organisations will face consequences if they do not use AI for detection and automatic remediation of data due to growing complexity, volatility, and resource scarcity.

The value of AI and ML resonates beyond quick wins to become part of a broader business agenda for sustainability and innovation. The generative AI landscape is rapidly evolving and organisations are exploring how they can leverage it to drive innovation, efficiency and improve decision-making whilst embracing it responsibly. The C-suite has identified knowledge management applications as a top use case for Generative AI, followed by conversational and marketing applications, according to IDC’s 2023 survey.