How to Identify Emerging Trends

An exclusive eBook for marketing professionals

Keep your finger on the pulse

If you followed every trend you read about, you couldn’t possibly be prioritizing the right ones. Effective marketing and product plans are based on data and market intelligence. You need to decipher the relevant trends shaping your business so that you can assess the right market opportunities and prepare plans that align with organizational readiness.

In this eBook you will learn:

• How to identify the relevant emerging trends for your business
• How to use those trends to transform your marketing

Download our latest ebook and contact us if you have any questions or want to begin applying IDC’s European Custom Analytics practice, to help you identify the market trends that will affect your products, solutions and customers.